Digital Advertising Market Size, Share & Trends Analysis Report By Platform (Computer, Smartphone), By Format (Text, Image, Video), By Offering, By Type, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Table of Contents

Chapter 1. Methodology and Scope
                   1.1. Market Segmentation & Scope
                   1.2. Market Definition
                   1.3. Information Procurement
                       1.3.1. Purchased Database
                       1.3.2. GVR’s Internal Database
                       1.3.3. Secondary Sources & Third-Party Perspectives
                       1.3.4. Primary Research
                   1.4. Information Analysis
                       1.4.1. Data Analysis Models
                   1.5. Market Formulation & Data Visualization
                   1.6. Data Validation & Publishing
Chapter 2. Executive Summary
                   2.1. Digital Advertising Market Snapshot
                   2.2. Digital Advertising Market - Segment Snapshot (1/2)
                   2.3. Digital Advertising Market Segment Snapshot (2/2)
                   2.4. Digital Advertising Market - Competitive Landscape Snapshot
Chapter 3. Industry Outlook
                   3.1. Market Lineage Outlook
                   3.2. Industry Value Chain Analysis
                   3.3. Market Dynamics
                       3.3.1. Market Driver Analysis
                       3.3.2. Market Restraint Analysis
                       3.3.3. Market Opportunity Analysis
                       3.3.4. Market Challenges Analysis
                   3.4. Industry Analysis Tools
                       3.4.1. Porter’s Analysis
                       3.4.2. Macroeconomic Analysis
                   3.5. Digital Advertising Market Trends
                       3.5.1. SEO and Realist Influencer Marketing
                       3.5.2. Integration of AI
                       3.5.3. Audio Marketing
                       3.5.4. Integration of AR and VR
                   3.6. Digital Advertising - Pricing Models
                       3.6.1. Cost-per-Mille (CPM)
                       3.6.2. Cost-per-Click (CPC)
                       3.6.3. Cost-per-Action (CPA)
                       3.6.4. Flat Fee
                   3.7. Digital Advertising Market- COVID-19 Impact Analysis
Chapter 4. Digital Advertising Market: Platform Estimates & Trend Analysis
                   4.1. Platform Movement Analysis & Market Share, 2022 & 2030
                   4.2. Digital Advertising Market Estimates & Forecast, By Platform (USD Billion)
                       4.2.1. Computer
                       4.2.2. Smartphone
                       4.2.3. Others
Chapter 5. Digital Advertising Market: Format Estimates & Trend Analysis
                   5.1. Format Movement Analysis & Market Share, 2022 & 2030
                   5.2. Digital Advertising Market Estimates & Forecast, By Format (USD Billion)
                       5.2.1. Text
                       5.2.2. Image
                       5.2.3. Video
                       5.2.4. Others
Chapter 6. Digital Advertising Market: Offering Estimates & Trend Analysis
                   6.1. Offering Movement Analysis & Market Share, 2022 & 2030
                   6.2. Digital Advertising Market Estimates & Forecast, By Offering (USD Billion)
                       6.2.1. Solution
                       6.2.2. Services
Chapter 7. Digital Advertising Market: Type Estimates & Trend Analysis
                   7.1. Type Movement Analysis & Market Share, 2022 & 2030
                   7.2. Digital Advertising Market Estimates & Forecast, By Type (USD Billion)
                       7.2.1. Search Advertising
                       7.2.2. Banner Advertising
                       7.2.3. Video Advertising
                       7.2.4. Social Media Advertising
                       7.2.5. Native Advertising
                       7.2.6. Interstitial Advertising
Chapter 8. Digital Advertising Market: End-User Estimates & Trend Analysis
                   8.1. End-User Movement Analysis & Market Share, 2022 & 2030
                   8.2. Digital Advertising Market Estimates & Forecast, By End-User (USD Billion)
                       8.2.1. BFSI
                       8.2.2. Automotive
                       8.2.3. IT & Telecommunication
                       8.2.4. Healthcare
                       8.2.5. Consumer Electronics
                       8.2.6. Retail
                       8.2.7. Media & Entertainment
                       8.2.8. Education
                       8.2.9. Others
Chapter 9. Digital Advertising Market: Regional Estimates & Trend Analysis
                   9.1. Digital Advertising Market: Regional Outlook
                   9.2 North America
                       9.2.1 North America Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.2.2 U.S.
                           9.2.2.1 U.S. Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.2.3 Canada
                           9.2.3.1 Canada Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                   9.3 Europe
                       9.3.1 Europe Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.3.2 U.K.
                           9.3.2.1 U.K. Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.3.3 Germany
                           9.3.3.1 Germany Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.3.4 France
                           9.3.4.1 France Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.3.5 Italy
                           9.3.5.1 Italy Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.3.6 Spain
                           9.3.6.1 Spain Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                   9.4 Asia Pacific
                       9.4.1 Asia Pacific Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.4.2 China
                           9.4.2.1 China Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.4.3 India
                       9.4.3.1 India Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.4.4 Japan
                           9.4.4.1 Japan Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.4.5 South Korea
                           9.4.5.1 South Korea Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.4.6 Australia
                           9.4.6.1 Australia Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                   9.5 Latin America
                       9.5.1 Latin America Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.5.2 Brazil
                           9.5.2.1 Brazil Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.5.3 Mexico
                           9.5.3.1 Mexico Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                   9.6 Middle East and Africa (MEA)
                       9.6.1 Middle East And Africa Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.6.2 Saudi Arabia
                           9.6.2.1 Saudi Arabia Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
                       9.6.3 South Africa
                           9.6.3.1 South Africa Digital Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Chapter 10. Competitive Landscape
                   10.1 Key Participants
                       10.1.1. Amazon.com Inc.
                       10.1.2. Microsoft Corporation
                       10.1.3. Meta
                       10.1.4. Adobe
                       10.1.5. Baidu
                       10.1.6. AOL (Yahoo)
                       10.1.7. Tencent Holdings Ltd.
                       10.1.8. ByteDance
                       10.1.9. Verizon
                       10.1.10. IAC
                       10.1.11. WebFX
                       10.1.12. Disruptive Advertising
                       10.1.13. Dentsu Inc.
                       10.1.14. Globo
                       10.1.15. X Corp. (formerly Twitter Inc.)
                   10.2 Recent Development & Impact, By Key Market Participants
                   10.3 Company Categorization
                   10.4 Participant’s Overview
                   10.5 Financial Performance
                   10.6 Product Benchmarking
                   10.7 Company Heat Map Analysis
                   10.8 Company Market Positioning
                   10.9 Company Market Share Analysis, 2022
                   10.10 Company Heat Map Analysis
                   10.11 Strategy Mapping
                       10.11.1 Expansion
                       10.11.2 Mergers & acquisition
                       10.11.3 Collaborations
                       10.11.4 New product launches
                       10.11.5 Research & Development  

List of Tables

Table 1 Digital Advertising Market Revenue Estimates and Forecast, By Platform, 2018 - 2030 (USD Billion)
Table 2 Digital Advertising Market Revenue Estimates and Forecast, By Format, 2018 - 2030 (USD Billion)
Table 3 Digital Advertising Market Revenue Estimates and Forecast, By Offering, 2018 - 2030 (USD Billion)
Table 4 Digital Advertising Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Billion)
Table 5 Digital Advertising Market Revenue Estimates and Forecast, By End-User, 2018 - 2030 (USD Billion)
Table 6 Recent Developments & Impact Analysis, By Key Market Participants
Table 7 Key Company Categorization
Table 8 Company Heat Map Analysis
Table 9 Key Companies Undergoing Expansions
Table 10 Key Companies Involved in Mergers and Acquisitions
Table 11 Key Companies Undergoing Collaborations
Table 12 Key Companies Launching New Products
Table 13 Key Companies Undertaking R&D Activities

List of Figures

Fig. 1 Digital Advertising Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot
Fig. 8 Competitive Landscape Snapshot
Fig. 9 Digital Advertising Market Value, 2022 (USD Billion)
Fig. 10 Digital Advertising - Industry Value Chain Analysis
Fig. 11 Digital Advertising Market Dynamics
Fig. 12 Key Market Driver Impact
Fig. 13 Key Market Restraint Impact
Fig. 14 Key Market Opportunity Impact
Fig. 15 Key Market Challenges Impact
Fig. 16 Digital Advertising Market: Porter’s Five Forces Analysis
Fig. 17 Digital Advertising Market: Macroeconomic Analysis
Fig. 18 Digital Advertising Market, by Platform, Key Takeaways
Fig. 19 Platform Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 20 Digital Advertising Market, by Format, Key Takeaways
Fig. 21 Format Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 22 Digital Advertising Market, by Offering, Key Takeaways
Fig. 23 Offering Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 24 Digital Advertising Market, by Type, Key Takeaways
Fig. 25 Type Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 26 Digital Advertising Market, by End-User, Key Takeaways
Fig. 27 End-User Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 28 Regional Market Size Estimates & Forecasts, 2022 & 2030 (USD Billion)
Fig. 29 Regional Movement Analysis & Market Share, 2022 & 2030 (USD Billion)
Fig. 30 Key Company Categorization
Fig. 31 Company Market Share Analysis, 2022
Fig. 32 Strategic Framework