Dietary Fiber Gummies Market Size, Share & Trends Analysis Report By Flavor (Strawberry, Mixed Berry, Peach, Raspberry, Others), By Application (Metabolic Health, Others), By Region, And Segment Forecasts, 2023 - 2030

Dietary Fiber Gummies Market Size & Trends

The global dietary fiber gummies market size was valued at USD 4.40 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.3% from 2022 to 2030. The market is majorly driven by the consumer shift towards preventative healthcare coupled with an increase in healthcare costs paired with the burden of lifestyle diseases. Dietary fiber gummies can help consumers increase their daily intake of dietary fiber, which is necessary for maintaining good digestive health and preventing constipation. These gummies are in high demand as consumers are becoming aware of their health benefits. Fiber gummies are viewed as an essential part of a balanced diet as a result of rising consumer demand for items that can help individuals reach their health goals and growing interest in healthy eating and wellness culture. In addition, the rising consumption of supplements in different formats is compelling manufacturers to provide unique products. Furthermore, gummies generate high interest from kids, thereby promoting manufacturers to drive product innovation in terms of flavor and texture.

Consumers widely recognize fiber as a highly beneficial ingredient, making it a popular choice in the food industry. According to the International Food Information Council's 2021 Food and Health Survey, 56% of respondents actively seek out fiber in their diets. Manufacturers can benefit from incorporating fiber ingredients in their products because they can improve texture and stability, reduce sugar content, and provide digestive and cardiovascular health benefits. Additionally, fiber's perceived healthfulness among consumers is an advantage for food manufacturers looking to appeal to health-conscious consumers.

Further, the demand for dietary fiber gummies is also being driven by the growing incidence of chronic disorders such as diabetes, obesity, and cardiovascular diseases. These conditions are often associated with poor dietary habits, and increasing the intake of dietary fiber can help to reduce the risk of developing these conditions. For instance, the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), 1 in every 20 kids suffers from constipation, which is likely to promote the consumption of gummies among kids.

Manufacturers are adopting new delivery technologies that allow for the targeted release of active ingredients in gummies. For example, in February 2022, Optibac Probiotics introduced a new vegan dietary fiber gummies supplement with the goal of promoting gut and immunological health in adults. A probiotic strain known as Bacillus coagulans Unique IS-2 is present in the product.

Flavor Insights

Mixed-berry flavored gummies dominated the market with a revenue share of 24.5% in 2022. The demand for mixed berry gummies is driven by the growing trend towards healthy snacking coupled with a rise in the number of consumers looking out for convenient, tasty, and healthy options. Mixed berry gummies offer a convenient and tasty way to consume dietary fiber, which is important for digestive health and weight management. Additionally, initiatives such as marketing campaigns by social media influencers and endorsements have increased awareness of berry-flavored gummies. In January 2023, a U.S.-based provider of gummies, Top Gum announced the launch of berry-flavored gummies with zinc, Vitamin D, B-vitamin biotin, ashwagandha, and an antioxidant blend. The company has released gummies with no sugar and has derived the sweetness through berries.

The raspberry-flavored gummies are expected to grow at a significant growth rate of 12.2% from 2022 to 2030 by revenue. Raspberry is a popular fruit flavor among consumers and is often associated with natural and healthy products. The raspberry flavor is also versatile and can be used in various products, including gummies, which can help drive demand.Furthermore, gummies are a convenient and enjoyable way to consume dietary supplements, including fiber, vitamins, and minerals. Raspberry-flavored gummies that contain dietary fiber can also appeal to consumers looking for digestive health benefits.

Manufacturers operating in the industry are also actively implementing newer marketing techniques such as unique flavors and the launch of vegan supplements to gain traction. For instance, U.S.-based provider of fiber gummies, Bellway offers vegan raspberry-lemon flavored fiber dietary fiber gummies. The dietary fiber gummies are gluten-free and free of added sugar.

Application Insights

The other segment dominated the market with a revenue share of 71.3% in 2022. The other segment includes digestive health, heart health, anti-aging, and immunity support. The fiber in dietary gummies can help to promote regular bowel movements, thus preventing constipation and reducing the risk of associated digestive issues such as hemorrhoids, diverticulitis, and colorectal cancer. Several manufacturers are launching dietary fibers that cater to gut health and are enriched with probiotics to drive consumer demand. For instance, in January 2023, U.S.-based Konsyl Pharmaceuticals announced the launch of four fiber gummies aimed at gut health. The gummies are aimed at managing immunity, weight management, and digestive health.

Further, in October 2020, Culturelle announced the launch of vegan probiotic gummies for adults and kids that contain DE111 (Bacillus subtilis) and fiber to support a healthy digestive system. The gummies are gluten-free and dairy free.

Metabolic health is expected to grow at a CAGR of 12.8% from 2022 to 2030 by revenue. Dietary fiber gummies are becoming increasingly popular among consumers who are looking for convenient and tasty ways to increase their fiber intake. Fiber is an essential nutrient that promotes digestive health and helps regulate blood sugar levels, which can be particularly beneficial for individuals with metabolic health issues such as diabetes.As more consumers become aware of the importance of a healthy gut microbiome and its impact on overall health, they are seeking out products that contain prebiotics and probiotics, as well as other fiber-rich foods like fruits, vegetables, and whole grains. In October 2021, OptiBiotix Health announced the launch of fruit-based gummies, which are formulated with WellBiome mineral blend and functional fiber to support gut health and promotion of healthy bacteria.

Regional Insights

The North America region dominated the market with a revenue share of 34.5% in 2022 owing to the innovation in dietary fiber gummies products and the high demand for functional foods. The demand for gummies is on the rise in North America, and major companies are exploring strategies to expand their functional gummies business in the region. Probiotic dietary Dietary fiber gummies supplements are gaining popularity among customers as they are seen as means to improve the immune system and digestive health.

The Asia Pacific dietary fiber gummies industry is expected to grow at a CAGR of 13.4% from 2022 to 2030 by revenue. Factors such as rising consumer spending on health products coupled with changing consumer perception towards digestive health is fuelling the demand for dietary fiber gummies in the region. Japan’s market for dietary fiber gummies showcased the fastest CAGR of 14.7% from 2022 to 2030 by revenue. Manufacturers in the region are launching gummies in innovative flavors to appeal to the younger consumers thereby driving the demand for the overall market.

The Europe dietary fiber gummies industry is expected to grow at a CAGR of 11.5% from 2022 to 2030. Growing demand for low-sugar products and high demand for nutraceutical products is favoring the demand for dietary fiber gummies in the region. Italy dominated the European market with a share of 18.3% in 2022.

Key Companies & Market Share Insights

The global dietary fiber gummies market is expected to witness moderate competition among the companies owing to the presence of numerous players across the industry. Manufacturers are expanding their product lines through product launches, mergers, and acquisitions to meet the growing demand for dietary fiber gummies. For instance, Similarly, in March 2023, Goli Nutrition Inc. launched 3-in-1 probiotic Dietary fiber gummies combining prebiotics, probiotics, and postbiotics. These gummies maintain a healthy gut microbiome and support immune health. Some prominent players in the global dietary fiber gummies market include:

• Fiber Choice

• Church & Dwight Co., Inc.

• Smarty Pants Vitamins

• Pharmavite LLC

• Renew Life Formulas, LLC

• Better Nutritionals

• BELLWAY INC

• Swanson

• Procter & Gamble

• Balance of Nature

• Nestle Health Science

Dietary Fiber Gummies Market Report Scope

Global Dietary Fiber Gummies Market Report Segmentation

This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dietary fiber gummies market report based on flavor, application, and region:

• Flavor Outlook (Revenue, USD Million, 2017 - 2030)

  • Strawberry

  • Mixed Berry

  • Peach

  • Raspberry

  • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Metabolic Health

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa