Dermaplaning Tools Market Size, Share & Trend Analysis Report By Product (Facial Razors, Dermaplaning Scrapers), By Application (Individuals, Professionals), By End Use (Women, Men), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Dermaplaning Tools Market Size & Trends

The dermaplaning tools market size was estimated at USD 612.2 million in 2023 and is expected to grow at a CAGR of 7.4% from 2024 to 2030. This growth is attributed to several factors such as the rising popularity of non-invasive skincare treatments, increased consumer awareness of the benefits of exfoliation and hair removal, the influence of social media and celebrity endorsements, the convenience and affordability of at-home dermaplaning tools, and the growing trend towards personalized and self-care beauty routines. Additionally, advancements in product safety and design have made these tools more accessible and appealing to a broader consumer base.

Dermaplaning has gained significant traction on social media platforms, especially TikTok, where the term has amassed 3.8 billion views. This surge in popularity is not just a fleeting trend but is reinforced by celebrity endorsements from figures like Eva Mendes and Gwyneth Paltrow, who credit the procedure for making their skin look flawless before major events. The widespread visibility and positive testimonials on social media have made dermaplaning a desirable skincare treatment, contributing to its growing market. This trend highlights the increasing influence of digital platforms and celebrity culture in shaping consumer preferences in the beauty industry.

The convenience and accessibility of at-home dermaplaning tools are significant growth drivers in the market. While professional treatments offer the best results, many consumers are opting for at-home solutions, drawn by their affordability and ease of use. The availability of specially designed dermaplaning razors, which are safer and easier to use than standard blades, has facilitated this trend. Despite potential risks, the demand for DIY dermaplaning continues to rise, as it offers an efficient way to achieve effective results from the comfort of home. This shift towards at-home skincare solutions highlights a broader movement in the beauty industry towards self-care and personalized beauty routines.

Product Insights

Dermaplaning razor sales accounted for a share of 45.2% in 2023. This significant share is attributed to their ease of use, affordability, and the growing trend of at-home skincare routines. The availability of specially designed razors that are safer and more effective than traditional blades has made them a popular choice among consumers. Additionally, the increasing awareness of the benefits of regular exfoliation and hair removal for achieving a smooth, radiant complexion has further driven the demand for these products.

In November 2023, Wing It Cosmetics launched the Forever Dermaplaning Razor, an innovative at-home skincare tool designed to deliver spa-grade dermaplaning experiences. This razor features an ergonomic design, replaceable blades, and a luxurious, eco-friendly construction, offering a safe and effective solution for removing dead skin cells and fine facial hair. Paired with their range of specialized skincare products, such as the Aloe Dermaplaning Shave Serum and Collagen Fix Miracle Facial Serum, it enhances skincare routines by providing immediate and lasting benefits like smooth, radiant skin. The growing demand for such advanced, user-friendly dermaplaning razors reflects the increasing consumer interest in effective, at-home skincare solutions that offer professional results and cater to various skin needs.

The demand for dermaplaning scrapers is expected to grow at a CAGR of 8.2% from 2024 to 2030, driven by increasing consumer awareness of skincare treatments, the popularity of non-invasive beauty procedures, and the desire for healthy skin. Additionally, the rise of social media and endorsements by celebrities and beauty influencers have fueled interest in dermaplaning, making it a popular choice for achieving a flawless complexion.

Application Insights

Dermaplaning tools saw an increased demand among individuals, accounting for over 40% of the global market revenue in 2023. This is attributed to the growing trend of at-home skincare routines. The convenience of performing at-home dermaplaning without the need for salon appointments saves time and money, making it an appealing option for many. Additionally, the rise of beauty influencers and social media platforms showcasing DIY skincare routines has popularized at-home dermaplaning. The availability of safe, easy-to-use, and cost-effective dermaplaning tools has also made it accessible to a broader audience.

The demand for dermaplaning tools among professionals is expected to grow at a CAGR of 7.0% from 2024 to 2030, driven by the expanding beauty and wellness industry, the increasing preference for professional-grade treatments, and the need for high-quality, safe tools in clinical settings to deliver optimal results.

End Use Insights

Dermaplaning tools saw an increased demand among women, accounting for over 84% of the global market revenue in 2023. Women lay greater emphasis on facial exfoliation and skincare routines, often seeking smoother skin and enhanced makeup application. According to a YouGov survey conducted in May 2024, the demand for dermaplaning among men and women highlights notable differences. The survey reveals that 11% of women and only 2% of men have used dermaplaning on their faces. This disparity highlights the higher engagement of women with dermaplaning as part of their skincare routines, driven by their greater focus on facial exfoliation and skincare. Men, while less represented, are beginning to show increasing interest in dermaplaning, reflecting broader trends in male grooming and skincare.

The demand for dermaplaning tools among men is expected to grow at a CAGR of 7.9% from 2024 to 2030, driven by the rising trend of male grooming and skincare, with men increasingly adopting practices that enhance skin texture and address concerns like ingrown hairs and dullness. Additionally, increased awareness and marketing targeting men, along with the availability of specific products for men, are contributing to the growth in dermaplaning tools demand.

Distribution Channel Insights

In 2023, dermaplaning tool sales through hypermarkets and supermarkets represented 35.70% of the market share, primarily due to their wide reach and accessibility, allowing consumers to easily find and purchase these tools in-store. The convenience of shopping at these locations, combined with the ability to compare products and prices directly, drives significant consumer traffic and sales. Additionally, promotional offers and in-store displays often boost visibility and impulse purchases, further contributing to the strong market presence of dermaplaning tools in these retail channels.

Online distribution channel segment is projected to grow at a CAGR of 8.4% from 2024 to 2030, attributed to the increasing convenience and accessibility of e-commerce platforms, which allow consumers to easily browse, compare, and purchase products from the comfort of their homes. The rise of digital marketing and social media influencers also drives awareness and consumer interest encouraging more frequent online purchases.

Regional Insights

The market in North America accounted for a share of 36.90% of the global market revenue in 2023, driven by high consumer awareness and adoption of advanced skincare routines. The strong presence of key beauty and skincare brands, along with a trend towards premium at-home beauty treatments, has fueled demand. Additionally, the region’s high disposable income and the increasing number of women incorporating dermaplaning into their regular skincare regimens contribute to its significant share.

U.S. Dermaplaning Tools Market Trends:

The market in the U.S. is expected to grow at a CAGR of 7.9% from 2024 to 2030. Dermaplaning is gaining momentum in beauty routines in the U.S., driven by its effective and simple approach to exfoliation. This treatment involves using a sterile surgical scalpel to gently remove dead skin cells and fine facial hair, resulting in a smoother, more radiant complexion. Many women initially hesitated due to concerns about hair regrowth and skin irritation, but positive experiences shared online are reassuring others. The procedure's appeal lies in its quick, affordable nature, deep yet gentle exfoliation, and enhanced absorption of skincare products.

Europe Dermaplaning Tools Market Trends:

The market in Europe accounted for a share of over 29% of the global market revenue in 2023. This is attributed to the region’s high standards of personal grooming and growing demand for at-home beauty treatments. The presence of established skincare brands and increasing consumer interest in innovative and effective skincare solutions further drive the Europe dermaplaning tools market.

Asia Pacific Dermaplaning Tools Market Trends:

The Asia Pacific market is expected to grow at a CAGR of 8.5% from 2024 to 2030, fueled by rising consumer awareness about skincare, higher disposable incomes, and a growing focus on personal grooming. Key contributors include China, with its expanding middle class and booming beauty sector; Japan, known for its sophisticated skincare routines; South Korea, a leader in innovative beauty trends; and India, where increasing beauty consciousness and urban disposable income drive demand.

Key Dermaplaning Tools Company Insights

Key companies in the market include Schick (Edgewell Personal Care), Gillette Venus (Procter & Gamble), and others like StackedSkincare and DERMAFLASH. These companies hold significant market shares due to their innovative product offerings and strong brand presence. For instance, Gillette Venus and Schick have introduced advanced dermaplaning tools integrated with additional skincare benefits, leveraging their extensive distribution networks and marketing capabilities. The market is also witnessing the entry of specialized brands focusing on high-quality, dermatologically tested tools, which cater to the growing consumer demand for safe and effective at-home skincare solutions.

Recent Developments

• In March 2023, P&G's Gillette Venus launched its first-ever dermaplaning skincare line in collaboration with OLAY, introducing a complete three-step regimen. The collection includes a cleansing primer, dermaplaning razor, and hydrating serum, all designed for sensitive skin and dermatologically approved. This new product line aims to simplify dermaplaning, providing a safe and effective routine for women. Additionally, a mini hair remover is available for quick touch-ups, featuring a unique rotary system for gentle and precise hair removal.

• In May 2022, Schick Hydro Silk introduced the Hydro Silk Dermaplaning Wand alongside a unique "Unfiltered Beauty Mirror" to promote authentic beauty and dismantle toxic beauty culture. The innovative mirror prototype allows users to livestream unedited content, encouraging self-compassion and emotional awareness by eliminating filters and social media distractions. This initiative is part of Hydro Silk's "You, Unfiltered" campaign, aiming to boost confidence and spark conversations about unrealistic beauty standards. The Dermaplaning Wand itself is a refillable tool offering seven skin benefits, including hair removal and improved skin texture, and is designed for easy, at-home dermaplaning.

Dermaplaning Tools Market Report Scope

Global Dermaplaning Tools Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global dermaplaning tools market based on product, application, end use, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Facial Razors

  • Dermaplaning Scrapers

  • Dermaplaning Refills

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Individuals

  • Professionals

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Women

  • Men

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Specialty Beauty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • UAE