Denim Jeans Market Size, Share & Trends Analysis Report By End Use (Men, Women, Children), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2025 - 2030

Denim Jeans Market Size & Trends

The global denim jeans market size was valued at USD 86.66 billion in 2024 and is expected to grow at a CAGR of 5.9% from 2025 to 2030. The market is expected to expand due to the continuous evolution of consumer trends and preferences for appealing fashion and beauty coupled with continual companies’ product innovations with designs, trends, styles, and colors thereby driving the demand for denim jeans.  The rise in the sense of fashion among the millennial and baby boomers category has allowed the manufacturers to continually emphasize introducing new and upgraded versions of the same denim jeans.

In July 2022, Abercrombie & Fitch, launched the 2022 denim collection for kids which features additional options for fit and sizing. The collection has an elevated size range and offers 5/6 to 17/18 and includes short, regular, and long-length options in all sizes and waistband adjusters. The company has researched in depth about the parents' preferences towards their children’s clothing. Nowadays, loose fitting-clothes are gaining trend among the women population for different occasions, which is expected to create lucrative opportunities for the denim jeans industry. In addition, the rise in the working class population and business casual adoption in workplaces will favor the demand for denim jeans.

Moreover, constant product innovations in the industry and improving standards of living will drive the demand further. Rising awareness about the availability of a variety of products, such as boot cut, high rise, cropped, skinny, tapered, and regular fit jeans, is also contributing to the market expansion.

Influence of the social media platforms is further expected to spur industry growth. Moreover, the growing apparel industry across the globe with the introduction of premium and branded products is likely to have a significant impact on the development in the industry. Major manufacturers have undertaken several business strategies, such as geographical and capacity expansion, M&A, and R&D, to boost their sales. Also, these leading market players in the denim jeans market are primarily focused on establishing new market opportunities by entering newer markets in the clothing industry that are still in their developmental phase. In August 2022, H&M Hennes & Mauritz AB inaugurated its retail footprint in Costa Rica and North Macedonia and introduced an e-commerce site in Uruguay.

End Use Insights

Men accounted for a revenue share of 53.2% in 2024. The segment’s growth is due to the growing acceptance of patched and studded jeans in the men’s wear market. Denim jeans remained a staple for manual labor attire but have evolved and gained more acceptance among the male population worldwide. Men’s denim jeans witnessed growing popularity, and the popular styles are straight leg, tapered leg, slim fit, and skinny, which witnessed greater sales among the male category.

Women is expected to grow at a CAGR of 6.4% from 2025 to 2030. The rising women’s wear market in the region is also contributing to the demand for denim jeans among females. The females’ rising spending capacity on personal care and beauty apparel, including low-rise, curve, and straight-leg skinny jeans and trousers for multiple occasions, has favored the demand for women’s denim jeans. Moreover, the increasing consciousness towards clothes that fit different body shapes has enhanced the demand for such products.

Distribution Channel Insights

Sales through offline accounted for a revenue share of 78.8% in 2024. The offline channel is estimated to lead the segmental share owing to the rise in the number of fashion clothing stores and specialty stores, along with the availability of high-quality, cost-effective products that attract a greater number of customers. Also, the users prefer in-store purchases and opt for branded store visits. Data published by CCI & Cotton Incorporated's 2021 Global Denim Survey among 1,000 UK consumers in the age group 18-60 reveals that 50% of UK consumers plan to purchase denim jeans by visiting stores. The data also revealed 24% of the customers’ preferences towards online shopping.

Sales of denim jeans through online channels are expected to grow with a CAGR of 7.9% from 2025 to 2030. The segment is being driven by the rising popularity of e-commerce websites such as Myntra, Flipkart, and Amazon, which offer a wide range of designs and finishes for clothing products like denim jeans. Moreover, an increasing number of smartphone users and high internet penetration among developed countries will support product sales through online channels, thereby channeling online segmental growth.

Regional Insights

North America denim jeans market accounted for a revenue share of 31.2% in 2024. The market growth in the region is due to the presence of popular worldwide brands and their consistent innovation of fashionable denim collections for the customer’s evolving preferences for colored denim trousers. Popular American clothing brands like Levi Strauss & Co., Wrangler, VF Corp., etc, collaborate with influencers and sports personalities towards inspirational collections of denim jeans for both men and women to drive more sales. Such initiatives by clothing brands in North America will play a crucial role in attracting users and will generate higher demand for denim jeans.

U.S. Denim Jeans Market Trends

The denim jeans market in the U.S. is expected to grow at a CAGR of 5.3% from 2025 to 2030. An increase in denim imports in the U.S. is having a significant impact on the denim jeans market in the country. With the globalization of the fashion industry, more American consumers are looking for a diverse range of denim jeans that cater to their styles and preferences. This surge in demand has led to a higher reliance on denim imports to meet the needs of the market. Major denim importers in the U.S. are H & M Hennes & Mauritz S A, Asos Us Sales Llc, Grupo Jacom, 7 For All Mankind, and Levi Strauss & Co.

Europe Denim Jeans Market Trends

Europe denim jeans market is expected to grow at a CAGR of 6.0% from 2025 to 2030. The European market is expected to witness newer opportunities over the forecast period as the region is one of the world’s largest fashion hubs and hosts popular fashion events and celebrity events that feature popular influencers and celebrities. For example, the denim collection was part of the most talked-about Spring/Summer 2022 collections in Milan, London, and Paris fashion weeks. The loose-fitting jeans and double-denim ensembles maintained their place and dominated trends in London, Milan, and Paris. Fashion shows and occasions are frequently held to represent modern fashion trends in the beauty and apparel industry and thus showcase exquisite dressing styles that have evolved from vintage-style jeans to straight jeans.

Asia Pacific Denim Jeans Market Trends

Asia Pacific denim jeans market is expected to grow at a CAGR of 7.0% from 2025 to 2030 due to the fast pace of the expansion of multinational companies’ footholds in China, Japan, and other countries in Asia. In April 2022, Levi Strauss & Co. announced an aggressive expansion strategy in East and Asia Pacific by refurbishing existing stores and rolling out new in-store services at several locations across the East Asia Pacific (EAP) region. The company has further planned to launch more than 100 locations in Thailand in 2022. Global renowned brands such as Levi Strauss & Co., VF Corp., H&M Hennes & Mauritz AB, U.S. Polo Assn., and others are emphasizing expanding their manufacturing bases and retail footprints due to low labor costs and easy availability of raw materials. In addition, the high adoption of Western wear among the youth population is favoring the demand for denim jeans in Asia Pacific markets.

Key Denim Jeans Company Insights

The industry is highly competitive and fragmented with a large number of players. Major players are investing in research & development to develop innovative technologies to make instruments that are easy to use and of better quality in terms of sound quality. Furthermore, companies are also implementing strategies such as mergers & acquisitions, joint ventures, training workshops for schools or organizations, and expansions to increase sales.

Recent Developments

• In August 2024, Wrangler launched a new women's denim collection called Bespoke, designed specifically by an all-female team to cater to women's diverse needs. This innovative line features three styles: bootcut, skinny, and flare jeans, all created with input from women to ensure they meet real-world fit and comfort requirements. The Bespoke collection incorporates advanced fit technology aimed at eliminating common issues like waist gaps.

• In April 2024, Lee launched a new women's denim collection titled "Denim Beyond Definition," designed by renowned Indian couturier Suneet Varma in collaboration with Ace Turtle, the brand's exclusive licensee in India. This collection aims to redefine denim elegance and is part of Lee's strategy to provide a fashion-forward experience for its customers. The collection marks a bold departure for Lee, incorporating unique elements such as gold foil prints, plaid patterns, and metallic riveting. It features youthful designs like corsets, bell-bottom jeans, and maxi skirts, all embellished with intricate threadwork and mirror detailing.

Denim Jeans Market Report Scope

Global Denim Jeans Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global denim jeans market report based on the end use, distribution channel, and region.

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

  • Children

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa