GVR Report cover Complementary And Alternative Medicine Market Size, Share & Trends Report

Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing), By Distribution Method, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-725-4
  • Number of Report Pages: 180
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2023
  • Forecast Period: 2023 - 2030 
  • Industry: Healthcare

Market Size & Trends

The global complementary and alternative medicine market size was valued at USD 144.68 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 25.3% from 2024 to 2030. The growing awareness regarding Complementary and Alternative Medicine (CAM), increasing disposable income, and government initiatives to boost CAM are some of the major factors driving the market growth.

U.S. complementary and alternative medicine market size and growth rate, 2024 - 2030

Rising adoption of electronic methods is also expected to boost the market growth as this increases reach of many alternative treatments and supplements. In order to increase penetration rate of CAM, several governments and regulatory bodies are undertaking efforts for finding clinical support for considering these techniques as alternative medicines.

In addition, increased penetration of the internet and social media to promote & offer CAM services or therapies has strengthened the market. For instance, The Healing Company Ltd. treats individuals through energy healing techniques and offers distance healing therapies using a teleconference or video conference. Many natural supplements and botanicals are made available online to improve product reach. Virtual reality and holographic presence have proven their potential to enhance treatment methods and their accessibility.

Meanwhile, Coworth Park introduced a new Hebridean sound treatment in October 2023. This exceptional offering provides individuals with a calming sound therapy experience, offering a moment of relaxation and revitalization. Sound therapy, known for its calming effects, adds another dimension to the growing array of wellness offerings, highlighting the industry's commitment to holistic well-being.

Market Concentration & Characteristics

Market growth stage is high, and pace of the market growth is accelerating. Alternative medicine is overly reliant on technology. However, advancements such as increasing internet usage, are driving the sale of these products via online distribution channels, and even Yoga classes are being conducted online. Growing incidence of chronic diseases, rising geriatric population, and increasing awareness regarding Complementary & Alternative Medicine (CAM) are driving its adoption. As per reports from the National Center for Complementary and Integrative Health, around 40% of American adults and 12% children use some form of alternative medicine for treatment of chronic disease and general health.

Complementary And Alternative Medicine Market Concentration & Characteristics

The space witnesses a notable M&A and products launches activity by the leading players. For instance, in January 2023, Adoratherapy launched its Alkemie Chakra Healing line, an innovative offering comprising dry touch body oils, body lotions, lotion candles, and aroma perfume sprays, all infused with scents carefully designed to foster balance and healing through the power of aromatherapy. Aromatherapy harnesses the therapeutic potential of essential oils, making it a significant addition to the wellness landscape.

While most of the products or services offered as a part of CAM need to be registered with country-specific regulatory bodies, and there are no stringent requirements in terms of product quality orefficacy. For instance, Ayurvedic practices are a state issue, and the states only are required to register such practices, however, no license is required to sell ayurvedic medicines

Factors such as lack of specific regulations for alternative medicine such as auriculotherapy, osteomyology, therapeutic touch, and aromatherapy, among others, may lead to low adoption of these therapies. In addition, ayurvedic and homeopathic treatments are not covered in insurance plans, due to which patients have to pay out-of-pocket for these treatments.

Regulatory organizations are also working on the development of medical tourism, which attracts people from all over the world and allows them to seek world-class alternative medical care. For instance, in several areas, Indian regulatory authorities have made major investments in the creation and standardization of alternative medical services. In India, a government entity known as the "Ministry of Ayush" has been established to oversee education, product creation, research, and other services related to yoga, ayurveda, homeopathy, and naturopathy.

Conventional medicine still serves as a notable alternative to CAM, but the increasing consumer inclination toward holistic health and wellness sustains the demand for CAM therapies such as acupuncture and naturopathy, indicating the enduring popularity of alternative treatments.

Intervention Insights

In 2023, traditional alternative medicine dominated the complementary and alternative medicine market with a share of 34.02%. The traditional alternative medicine/botanicals segment has been growing at a lucrative growth rate as more people turn to natural remedies for a variety of health concerns. As consumer demand increased, many companies expanded their product lines to include more natural remedies and botanicals. For instance, the wellness company GNC now offers a wide range of herbal supplements, including ashwagandha, echinacea, and turmeric. Ayurveda subsegment is expected to dominate the traditional alternative medicine market owing to technological advancements and increased government support. The Ayurveda market is leveraging technology to improve product quality, increase efficiency, and enhance the consumer experience. For instance, the Indian government launched a digital platform called the Ayurveda Health and Wellness Centre to provide telemedicine and e-consultation services to patients.

The mind healing segment is anticipated to witness the fastest growth rate between 2024 and 2030. The mind healing market presents several opportunities for growth, including development of new mental health treatments and therapies, expansion of mental health services to underserved populations, and integration of mental healthcare into primary care. For instance, integration of mental healthcare into primary care has been an area of growth in recent years. Many primary care clinics now offer mental health services alongside physical health services, which has helped increase the accessibility of mental healthcare and reduce the stigma surrounding mental health treatment. Transcendental Meditation (TM) subsegment is expected to dominate the mind healing market driven by programs and institutes such as the Maharishi University of Management in Iowa, U.S., which offers a comprehensive education in transcendental meditation and its related practices.

Distribution Method Insights

In 2023, direct sales had the largest revenue size. This can be attributed to high rates of self-prescribed use of Complementary and Alternative Medicine (CAM) products, especially botanicals and traditional medicine. Pharmacists and healthcare professionals are recommended to conduct community-based programs aimed at spreading awareness about botanicals, which can boost the usage of CAM services accessed directly by physicians.

Global complementary and alternative medicine market share and size, 2023

E-sales distribution channel is expected to grow at a fastest CAGR over the forecast period due to increased adoption of internet and online methods, such as video training, to communicate & train the patient. Several CAM treatments, such as hypnotherapy, meditation, yoga, and energy healing, can be conducted through videos, e-manuals, e-teaching including hypnotism, and making mind-influencing speeches, sounds, & music. This method of alternative treatment is growing rapidly owing to the penetration of internet-based A/V learning and coaching practices around the world, enabling patients to access these treatments via electronic means. This is strongly supported by many factors, such as increasing investments in the improvement of internet connectivity, rising adoption of mobile devices, and awareness created through social media.

Regional Insights

Europe held the largest share of 33.98% in 2023 of the complementary & alternative medicine market. UK dominates the complementary & alternative medicine industry in Europe. Acupuncture, chiropractic, homoeopathy, hypnosis, medical herbalism, and osteopathy together account for about USD 543.71 million in annual spending in UK, where over four out of ten people use complementary medicine at some point in their lives. 60% of people with musculoskeletal disorders and arthritis, whose symptoms are frequently chronic, are especially drawn to these medications. Additionally, it is reported that 92% of the public wants alternative therapies to be enlisted by NHS, however, it has limited coverage for alternative therapies. NHS states that it does not cover most of the therapies and in contrast, recommends consulting a general practitioner in the first instance.

Complementary And Alternative Medicine Market Trends, by Region, 2024 - 2030

Asia Pacific is expected to grow at a lucrative rate during the forecasted period. The increased demand for herbal supplements is driving the expansion of the complementary & alternative medicine industry in Asia-pacific. China held the largest market share and India is estimated to grow at a fastest CAGR over the forecast period. A study says that about 80% of people in China opt for traditional medicine supplements, reiki, and acupuncture to cure chronic illnesses and many other diseases. China also has abundant resources to continue using alternative medicine for a long time.

Additionally, as per the NCBI article published in September 2023, the National Medical Commission (NMC) in India made it a requirement for each medical college to establish a "Department of Integrative Medicine Research." This move aims to foster the collaboration of modern medicine with practices like homeopathy and traditional Indian medical systems such as Ayurveda. This development is anticipated to have a positive impact on industry growth.

Key Companies & Market Share Insights

Some of the key players operating in the industry John Schumacher Unity Woods Yoga Centre, Nordic Nutraceuticals, Pure encapsulations, LLC. The leading players in CAM industry are focusing on growth strategies, such as, services and product launches.

Siddhalepa Ayurveda GmbH, BGG Europe SA, DRONANIA pharmaceuticals GmbH are some of the emerging market participants in the space. Emerging companies are employing various strategies such as mergers & acquisitions to expand their footprint and grow at a fast pace.

Key Complementary And Alternative Medicine Companies:

  • Columbia Nutritional
  • Nordic Nutraceuticals
  • Ramamani Iyengar Memorial Yoga Institute
  • The Healing Company Ltd.
  • John Schumacher Unity Woods Yoga Centre
  • Sheng Chang Pharmaceutical Company
  • Pure encapsulations, LLC.
  • Herb Pharm
  • AYUSH Ayurvedic Pte Ltd.

 

Recent Developments

  • In April 2023, SHA Wellness Clinic expanded its presence in the Middle East. This initiative was anticipated to boost the company’s overall revenue.

  • In March 2023, Ayurveda femtech brand Gynoveda secured USD 10 million in Series A funding, with India Alternatives Fund leading the investment. The funds will be utilized to intensify research and development efforts, introduce new Ayurvedic products, and enhance brand visibility. Gynoveda aims to expand its team to more than 50 members, focusing on ayurveda, technology, content, and community aspects to further support women's healthcare. The investment is expected to propel the company's growth trajectory.

  • In February 2023, NatureKue introduced Nafliva LiverSmart, a nutritional supplement, which helps promote healthy liver function. The active ingredient of this product includes combination of pu'er tea, known as Deepure tea extract, and silybin from Milk Thistle.

  • In February 2023, SEVA Experience entered into a partnership with The Standard, Huruvalhi Maldives for a wellness program, which included meditation, yoga, and holistic practices.

Complementary And Alternative Medicine Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 179.17 billion

Revenue forecast in 2030

USD 694.22 billion

Growth rate

CAGR of 25.3% from 2024 to 2030

Actual data

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD billion/million and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Intervention, distribution method, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Germany; U.K.; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; South Korea; Australia; Thailand; Brazil; Mexico, Argentina; South Africa; Saudi Arabia, UAE; Kuwait

Key companies profiled

Columbia Nutritional; Nordic Nutraceuticals; Ramamani Iyengar Memorial Yoga Institute; The Healing Company Ltd.; John Schumacher Unity Woods Yoga Centre; Sheng Chang Pharmaceutical Company; Pure encapsulations, LLC.; Herb Pharm; AYUSH Ayurvedic Pte Ltd.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Complementary And Alternative Medicine Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this report, grand view research has segmented the global complementary and alternative medicine market report based on intervention, distribution method, and region:

Global Complementary And Alternative Medicine Market Segmentation

  • Intervention Outlook (Revenue, USD Million, 2018 - 2030)

    • Traditional Alternative Medicine/Botanicals

      • Ayurveda

      • Apitherapy

      • Bach Flower Therapy

      • Naturopathic Medicine

      • Traditional Chinese Medicine

      • Traditional Korean Medicine

      • Traditional Japanese Medicine

      • Traditional Mongolian Medicine

      • Traditional Tibetan Medicine

      • Zang Fu Theory

    • Mind Healing

      • Autosuggestion

      • Hypnotherapy

      • Neuro-linguistic Programming

      • Self-hypnosis

      • Spiritual Mind Treatment

      • Transcendental Meditation

    • Body Healing

      • Acupressure

      • Acupuncture

      • Alexander Technique

      • Auriculotherapy

      • Autogenic Training

      • Chiropractic

      • Cupping Therapy

      • Kinesiology

      • Osteomyology

      • Osteopathy

      • Pilates

      • Qigong

      • Reflexology

      • Yoga

    • External Energy

      • Magnetic Therapy

        • Bio-magnetic Therapy

        • Magnetic Resonance Therapy

      • Radionics

      • Reiki

      • Therapeutic Touch

      • Chakra Healing

      • Sensory Healing

    • Aromatherapy

      • Music therapy

      • Sonopuncture

      • Sound Therapy

  • Distribution Method Outlook (Revenue, USD Million, 2018 - 2030)

    • Direct Sales

    • E-sales

    • Distance Correspondence

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

      • Denmark

      • Sweden

      • Norway

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

      • Thailand

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Complementary And Alternative Medicine Market: Methodology and Scope
                   1.1. Information Procurement
                   1.2. Information or Data Analysis
                   1.3. Market Scope & Segment Definition
                   1.4. Market Model
                       1.4.1. Market Study, By Company Market Share
                       1.4.2. Regional Analysis
Chapter 2. Complementary And Alternative Medicine Market: Executive Summary
                   2.1. Market Snapshot
                   2.2. Segment Snapshot
                   2.3. Competitive Landscape Snapshot
Chapter 3. Complementary And Alternative Medicine Market: Variables, Trends, & Scope
                   3.1. Market Segmentation and Scope
                   3.2. Market Lineage Outlook
                       3.2.1. Parent Market Outlook
                       3.2.2. Related/Ancillary Market Outlook
                   3.3. Market Trends and Outlook
                   3.4. Market Dynamics
                       3.4.1. Growing awareness of wellness medicine
                       3.4.2. Growing recognition and coverage
                       3.4.3. Government initiatives and changing regulatory status
                       3.4.4. Demographic changes drive demand
                   3.5. Market Restraint Analysis
                       3.5.1. Lack of scientific results
                       3.5.2. Poor understanding of alternative medicine
                   3.6. Penetration and Growth Prospect Mapping 2022
                   3.7. Business Environment Analysis
                       3.7.1. SWOT Analysis; By Factor (Political & Legal, Economic And Technological)
                       3.7.2. Porter’s Five Forces Analysis
                   3.8. COVID-19 Impact Analysis
Chapter 4. Intervention Business Analysis
                   4.1. Complementary And Alternative Medicine Market: Intervention Movement Analysis
                   4.2. Traditional Alternative Medicine/Botanicals
                       4.2.1. Traditional Alternative Medicine/Botanicals Market, 2018 - 2030 (USD Million)
                           4.2.1.1. Ayurveda
                               4.2.1.1.1. Ayurveda Market, 2018 - 2030 (USD Million)
                           4.2.1.2. Apitherapy
                               4.2.1.2.1. Apitherapy Market, 2018 - 2030 (USD Million)
                           4.2.1.3. Bach Flower Therapy
                               4.2.1.3.1. Bach Flower Therapy Market, 2018 - 2030 (USD Million)
                           4.2.1.4. Naturopathic Medicine
                               4.2.1.4.1. Naturopathic Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.5. Traditional Chinese Medicine
                               4.2.1.5.1. Traditional Chinese Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.6. Traditional Korean Medicine
                               4.2.1.6.1. Traditional Korean Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.7. Traditional Japanese Medicine
                               4.2.1.7.1. Traditional Japanese Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.8. Traditional Mongolian Medicine
                               4.2.1.8.1. Traditional Mongolian Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.9. Traditional Tibetan Medicine
                               4.2.1.9.1. Traditional Tibetan Medicine Market, 2018 - 2030 (USD Million)
                           4.2.1.10. Zang Fu Theory
                               4.2.1.10.1. Zang Fu Theory Market, 2018 - 2030 (USD Million)
                   4.3. Mind Healing
                       4.3.1. Mind Healing Market, 2018 - 2030 (USD Million)
                           4.3.1.1. Autosuggestion
                               4.3.1.1.1. Autosuggestion Market, 2018 - 2030 (USD Million)
                           4.3.1.2. Hypnotherapy
                               4.3.1.2.1. Hypnotherapy Market, 2018 - 2030 (USD Million)
                           4.3.1.3. Neuro-linguistic Programming
                               4.3.1.3.1. Neuro-linguistic Programming Market, 2018 - 2030 (USD Million)
                           4.3.1.4. Self-hypnosis
                               4.3.1.4.1. Self-hypnosis Market, 2018 - 2030 (USD Million)
                           4.3.1.5. Spiritual Mind Treatment
                               4.3.1.5.1. Spiritual Mind Treatment Market, 2018 - 2030 (USD Million)
                           4.3.1.6. Transcendental Meditation
                               4.3.1.6.1. Transcendental Meditation Market, 2018 - 2030 (USD Million)
                   4.4. Body Healing
                       4.4.1. Body Healing Market, 2018 - 2030 (USD Million)
                           4.4.1.1. Acupressure
                               4.4.1.1.1. Acupressure Market, 2018 - 2030 (USD Million)
                           4.4.1.2. Acupuncture
                               4.4.1.2.1. Acupuncture Market, 2018 - 2030 (USD Million)
                           4.4.1.3. Alexander Technique
                               4.4.1.3.1. Alexander Technique Market, 2018 - 2030 (USD Million)
                           4.4.1.4. Auriculotherapy
                               4.4.1.4.1. Auriculotherapy Market, 2018 - 2030 (USD Million)
                           4.4.1.5. Autogenic Training
                               4.4.1.5.1. Autogenic Training Market, 2018 - 2030 (USD Million)
                           4.4.1.6. Chiropractic
                               4.4.1.6.1. Chiropractic Market, 2018 - 2030 (USD Million)
                           4.4.1.7. Cupping Therapy
                               4.4.1.7.1. Cupping Therapy Market, 2018 - 2030 (USD Million)
                           4.4.1.8. Kinesiology
                               4.4.1.8.1. Kinesiology Market, 2018 - 2030 (USD Million)
                           4.4.1.9. Osteomyology
                               4.4.1.9.1. Osteomyology Market, 2018 - 2030 (USD Million)
                           4.4.1.10. Osteopathy
                               4.4.1.10.1. Osteopathy Market, 2018 - 2030 (USD Million)
                           4.4.1.11. Pilates
                               4.4.1.11.1. Pilates Market, 2018 - 2030 (USD Million)
                           4.4.1.12. Qigong
                               4.4.1.12.1. Qigong Market, 2018 - 2030 (USD Million)
                           4.4.1.13. Reflexology
                               4.4.1.13.1. Reflexology Market, 2018 - 2030 (USD Million)
                           4.4.1.14. Yoga
                               4.4.1.14.1. Yoga Market, 2018 - 2030 (USD Million)
                   4.5. External Energy
                       4.5.1. External Energy Market, 2018 - 2030 (USD Million)
                           4.5.1.1. Magnetic Therapy
                               4.5.1.1.1. Magnetic Therapy Market, 2018 - 2030 (USD Million)
                                   4.5.1.1.1.1. Bio-magnetic Therapy
                                       4.5.1.1.1.1.1. Bio-magnetic Therapy Market, 2018 - 2030 (USD Million)
                                   4.5.1.1.1.2. Magnetic Resonance Therapy
                                       4.5.1.1.1.2.1. Magnetic Resonance Therapy Market, 2018 - 2030 (USD Million)
                           4.5.1.2. Reiki
                               4.5.1.2.1. Reiki Market, 2018 - 2030 (USD Million)
                           4.5.1.3. Therapeutic Touch
                               4.5.1.3.1. Therapeutic Touch Market, 2018 - 2030 (USD Million)
                           4.5.1.4. Chakra Healing
                               4.5.1.4.1. Chakra Healing Market, 2018 - 2030 (USD Million)
                           4.5.1.5. Sensory Healing
                               4.5.1.5.1. Sensory Healing Market, 2018 - 2030 (USD Million)
                               4.5.1.5.2. Aromatherapy
                                   4.5.1.5.2.1. Aromatherapy Market, 2018 - 2030 (USD Million)
                               4.5.1.5.3. Music therapy
                                   4.5.1.5.3.1. Music therapy Market, 2018 - 2030 (USD Million)
                               4.5.1.5.4. Sonopuncture
                                   4.5.1.5.4.1. Sonopuncture Market, 2018 - 2030 (USD Million)
                               4.5.1.5.5. Sound Therapy
                                   4.5.1.5.5.1. Sound Therapy Market, 2018 - 2030 (USD Million)
Chapter 5. Distribution Method Business Analysis
                   5.1. Complementary And Alternative Medicine Market: Distribution Method Movement Analysis
                   5.2. Direct Sales
                       5.2.1. Direct Sales Market, 2018 - 2030 (USD Million)
                   5.3. E-Sales
                       5.3.1. E-Sales Market, 2018 - 2030 (USD Million)
                   5.4. Distance Correspondence
                       5.4.1. Distance Correspondence Market, 2018 - 2030 (USD Million)
Chapter 6. Regional Business Analysis
                   6.1. Complementary And Alternative Medicine Market Share By Region, 2022 & 2030
                   6.2. North America
                       6.2.1. SWOT Analysis
                       6.2.2. North America Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
                       6.2.3. North America Complementary And Alternative Medicine Market, By Distribution Method, 2018 - 2030 (USD Million)
                       6.2.4. U.S.
                           6.2.4.1. Key Country Dynamics
                           6.2.4.2. Target Disease Prevalence
                           6.2.4.3. Competitive Scenario
                           6.2.4.4. Regulatory Framework
                           6.2.4.5. Reimbursement Scenario
                           6.2.4.6. U.S. Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.2.5. Canada
                           6.2.5.1. Key Country Dynamics
                           6.2.5.2. Target Disease Prevalence
                           6.2.5.3. Competitive Scenario
                           6.2.5.4. Regulatory Framework
                           6.2.5.5. Reimbursement Scenario
                           6.2.5.6. Canada Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                   6.3. Europe
                       6.3.1. SWOT Analysis
                       6.3.2. Europe Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
                       6.3.3. Europe Complementary And Alternative Medicine Market, By Distribution Method, 2018 - 2030 (USD Million)
                       6.3.4. Germany
                           6.3.4.1. Key Country Dynamics
                           6.3.4.2. Target Disease Prevalence
                           6.3.4.3. Competitive Scenario
                           6.3.4.4. Regulatory Framework
                           6.3.4.5. Reimbursement Scenario
                           6.3.4.6. Germany Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.5. U.K.
                           6.3.5.1. Key Country Dynamics
                           6.3.5.2. Target Disease Prevalence
                           6.3.5.3. Competitive Scenario
                           6.3.5.4. Regulatory Framework
                           6.3.5.5. Reimbursement Scenario
                           6.3.5.6. U.K. Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.6. France
                           6.3.6.1. Key Country Dynamics
                           6.3.6.2. Target Disease Prevalence
                           6.3.6.3. Competitive Scenario
                           6.3.6.4. Regulatory Framework
                           6.3.6.5. Reimbursement Scenario
                           6.3.6.6. France Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.7. Italy
                           6.3.7.1. Key Country Dynamics
                           6.3.7.2. Target Disease Prevalence
                           6.3.7.3. Competitive Scenario
                           6.3.7.4. Regulatory Framework
                           6.3.7.5. Reimbursement Scenario
                           6.3.7.6. Italy Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.8. Spain
                           6.3.8.1. Key Country Dynamics
                           6.3.8.2. Target Disease Prevalence
                           6.3.8.3. Competitive Scenario
                           6.3.8.4. Regulatory Framework
                           6.3.8.5. Reimbursement Scenario
                           6.3.8.6. Spain Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.9. Denmark
                           6.3.9.1. Key Country Dynamics
                           6.3.9.2. Target Disease Prevalence
                           6.3.9.3. Competitive Scenario
                           6.3.9.4. Regulatory Framework
                           6.3.9.5. Reimbursement Scenario
                           6.3.9.6. Denmark Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.10. Sweden
                           6.3.10.1. Key Country Dynamics
                           6.3.10.2. Target Disease Prevalence
                           6.3.10.3. Competitive Scenario
                           6.3.10.4. Regulatory Framework
                           6.3.10.5. Reimbursement Scenario
                           6.3.10.6. Sweden Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.3.11. Norway
                           6.3.11.1. Key Country Dynamics
                           6.3.11.2. Target Disease Prevalence
                           6.3.11.3. Competitive Scenario
                           6.3.11.4. Regulatory Framework
                           6.3.11.5. Reimbursement Scenario
                           6.3.11.6. Norway Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                   6.4. Asia Pacific
                       6.4.1. SWOT Analysis
                       6.4.2. Asia Pacific Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
                       6.4.3. Asia Pacific Complementary And Alternative Medicine Market, By Distribution Method, 2018 - 2030 (USD Million)
                       6.4.4. Japan
                           6.4.4.1. Key Country Dynamics
                           6.4.4.2. Target Disease Prevalence
                           6.4.4.3. Competitive Scenario
                           6.4.4.4. Regulatory Framework
                           6.4.4.5. Reimbursement Scenario
                           6.4.4.6. Japan Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.4.5. China
                           6.4.5.1. Key Country Dynamics
                           6.4.5.2. Target Disease Prevalence
                           6.4.5.3. Competitive Scenario
                           6.4.5.4. Regulatory Framework
                           6.4.5.5. Reimbursement Scenario
                           6.4.5.6. China Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.4.6. India
                           6.4.6.1. Key Country Dynamics
                           6.4.6.2. Target Disease Prevalence
                           6.4.6.3. Competitive Scenario
                           6.4.6.4. Regulatory Framework
                           6.4.6.5. Reimbursement Scenario
                           6.4.6.6. India Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.4.7. South Korea
                           6.4.7.1. Key Country Dynamics
                           6.4.7.2. Target Disease Prevalence
                           6.4.7.3. Competitive Scenario
                           6.4.7.4. Regulatory Framework
                           6.4.7.5. Reimbursement Scenario
                           6.4.7.6. South Korea Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.4.8. Australia
                           6.4.8.1. Key Country Dynamics
                           6.4.8.2. Target Disease Prevalence
                           6.4.8.3. Competitive Scenario
                           6.4.8.4. Regulatory Framework
                           6.4.8.5. Reimbursement Scenario
                           6.4.8.6. Australia Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.4.9. Thailand
                           6.4.9.1. Key Country Dynamics
                           6.4.9.2. Target Disease Prevalence
                           6.4.9.3. Competitive Scenario
                           6.4.9.4. Regulatory Framework
                           6.4.9.5. Reimbursement Scenario
                           6.4.9.6. Thailand Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                   6.5. Latin America
                       6.5.1. SWOT Analysis
                       6.5.2. Latin America Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
                       6.5.3. Latin America Complementary And Alternative Medicine Market, By Distribution Method, 2018 - 2030 (USD Million)
                       6.5.4. Brazil
                           6.5.4.1. Key Country Dynamics
                           6.5.4.2. Target Disease Prevalence
                           6.5.4.3. Competitive Scenario
                           6.5.4.4. Regulatory Framework
                           6.5.4.5. Reimbursement Scenario
                           6.5.4.6. Brazil Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.5.5. Mexico
                           6.5.5.1. Key Country Dynamics
                           6.5.5.2. Target Disease Prevalence
                           6.5.5.3. Competitive Scenario
                           6.5.5.4. Regulatory Framework
                           6.5.5.5. Reimbursement Scenario
                           6.5.5.6. Mexico Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.5.6. Argentina
                           6.5.6.1. Key Country Dynamics
                           6.5.6.2. Target Disease Prevalence
                           6.5.6.3. Competitive Scenario
                           6.5.6.4. Regulatory Framework
                           6.5.6.5. Reimbursement Scenario
                           6.5.6.6. Argentina Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                   6.6. MEA
                       6.6.1. SWOT Analysis
                       6.6.2. MEA Complementary and Alternative Medicine Market, by Intervention, 2018 - 2030 (USD Million)
                       6.6.3. MEA Complementary And Alternative Medicine Market, By Distribution Method, 2018 - 2030 (USD Million)
                       6.6.4. South Africa
                           6.6.4.1. Key Country Dynamics
                           6.6.4.2. Target Disease Prevalence
                           6.6.4.3. Competitive Scenario
                           6.6.4.4. Regulatory Framework
                           6.6.4.5. Reimbursement Scenario
                           6.6.4.6. South Africa Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.6.5. Saudi Arabia
                           6.6.5.1. Key Country Dynamics
                           6.6.5.2. Target Disease Prevalence
                           6.6.5.3. Competitive Scenario
                           6.6.5.4. Regulatory Framework
                           6.6.5.5. Reimbursement Scenario
                           6.6.5.6. Saudi Arabia Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.6.6. UAE
                           6.6.6.1. Key Country Dynamics
                           6.6.6.2. Target Disease Prevalence
                           6.6.6.3. Competitive Scenario
                           6.6.6.4. Regulatory Framework
                           6.6.6.5. Reimbursement Scenario
                           6.6.6.6. UAE Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
                       6.6.7. Kuwait
                           6.6.7.1. Key Country Dynamics
                           6.6.7.2. Target Disease Prevalence
                           6.6.7.3. Competitive Scenario
                           6.6.7.4. Regulatory Framework
                           6.6.7.5. Reimbursement Scenario
                           6.6.7.6. Kuwait Complementary And Alternative Medicine Market 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
                   7.1. Participant’s overview
                   7.2. Financial performance
                   7.3. Participant categorization
                       7.3.1. Market Leaders
                       7.3.2. Complementary And Alternative Medicine Market Share Analysis, 2022
                       7.3.3. Company Profiles
                           7.3.3.1. Abbott
                           7.3.3.2. PerkinElmer, Inc
                           7.3.3.3. BioView
                           7.3.3.4. Agilent Technologies, Inc
                           7.3.3.5. Merck KGaA
                           7.3.3.6. Bio-Rad Laboratories, Inc
                           7.3.3.7. Oxford Gene Technology IP Limited
                           7.3.3.8. Leica Biosystems Nussloch GmbH
                           7.3.3.9. F. Hoffman-La Roche Limited
                           7.3.3.10. NeoGenomics Laboratories, Inc
                           7.3.3.11. Advanced Cell Diagnostics, Inc
                       7.3.4. Strategy Mapping
                           7.3.4.1. Expansion
                           7.3.4.2. Acquisition
                           7.3.4.3. Collaborations
                           7.3.4.4. Product/Service Launch
                           7.3.4.5. Partnerships
                           7.3.4.6. Others


List of Tables

Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 Global Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 4 Global Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 5 North America Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 6 North America Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 7 North America Complementary and alternative medicine market by Country, 2018 - 2030 (USD Million)
Table 8 U.S. Complementary and alternative medicine market By intervention, 2018 - 2030 (USD Million)
Table 9 U.S. Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 10 Canada Complementary and alternative medicine market By intervention, 2018 - 2030 (USD Million)
Table 11 Canada Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 12 Europe Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 13 Europe Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 14 Europe Complementary and alternative medicine market by Country, 2018 - 2030 (USD Million)
Table 15 U.K. Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 16 U.K. Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 17 Germany Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 18 Germany Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 19 France Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 20 France Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 21 Italy Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 22 Italy Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 23 Spain Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 24 Spain Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 25 Denmark Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 26 Denmark Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 27 Sweden Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 28 Sweden Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 29 Norway Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 30 Norway Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 31 Asia Pacific Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 32 Asia Pacific Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 33 Asia Pacific Complementary and alternative medicine market by Country, 2018 - 2030 (USD Million)
Table 34 China Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 35 China Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 36 Japan Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 37 Japan Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 38 India Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 39 India Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 40 Australia Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 41 Australia Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 42 Thailand Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 43 Thailand Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 44 South Korea Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 45 South Korea Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 46 Latin America Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 47 Latin America Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 48 Latin America Complementary and alternative medicine market by Country, 2018 - 2030 (USD Million)
Table 49 Brazil Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 50 Brazil Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 51 Mexico Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 52 Mexico Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 53 Argentina Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 54 Argentina Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 55 Middle East & Africa Complementary and alternative medicine market By intervention, 2018 - 2030 (USD Million)
Table 56 Middle East & Africa Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 57 Middle East & Africa Complementary and alternative medicine market by Country, 2018 - 2030 (USD Million)
Table 58 South Africa Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 59 South Africa Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 60 Saudi Arabia Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 61 Saudi Arabia Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 62 UAE Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 63 UAE Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 64 Kuwait Complementary and alternative medicine market by intervention, 2018 - 2030 (USD Million)
Table 65 Kuwait Complementary and alternative medicine market by distribution method, 2018 - 2030 (USD Million)
Table 66 Participant’s overview
Table 67 Financial performance
Table 68 Key companies undergoing expansions
Table 69 Key companies undergoing acquisitions
Table 70 Key companies undergoing collaborations
Table 71 Key companies launching new products/services
Table 72 Key companies undergoing partnerships
Table 73 Key companies undertaking other strategies


List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Market summary, 2022 (USD Million)
Fig. 9 Market segmentation & scope
Fig. 10 Market driver impact
Fig. 11 Market restraint impact
Fig. 12 Penetration & growth prospect mapping
Fig. 13 Porter’s analysis
Fig. 14 SWOT analysis
Fig. 15 Complementary and alternative medicine market: Intervention outlook and key takeaways
Fig. 16 Complementary and alternative medicine market: Intervention movement analysis
Fig. 17 Global traditional alternative medicine/botanicals complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 18 Global traditional alternative medicine/botanicals complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 19 Global Ayurveda complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 20 Global apitherapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 21 Global Bach flower therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 22 Global naturopathic medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 23 Global traditional Chinese medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 24 Global traditional Korean medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 25 Global traditional Japanese medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 26 Global traditional Mongolian medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 27 Global traditional Tibetan medicine complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 28 Global Zang Fu theory complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 29 Global mind healing complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 30 Global autosuggestion complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 31 Global hypnotherapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 32 Global neuro-linguistic programming complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 33 Global self-hypnosis complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 34 Global spiritual mind treatment complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 35 Global transcendental meditation complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 36 Global body healing complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 37 Global acupressure complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 38 Global acupuncture complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 39 Global Alexander technique complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 40 Global auriculotherapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 41 Global autogenic training complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 42 Global chiropractic treatment complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 43 Global cupping therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 44 Global kinesiology complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 45 Global osteomyology complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 46 Global osteopathy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 47 Global Pilates complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 48 Global qigong complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 49 Global reflexology complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 50 Global yoga complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 51 Global external energy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 52 Global magnetic therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 53 Global bio-magnetic therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 54 Global magnetic resonance therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 55 Global radionics complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 56 Global reiki complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 57 Global therapeutic touch complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 58 Global chakra healing complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 59 Global sensory healing complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 60 Global aromatherapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 61 Global music therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 62 Global sonopuncture complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 63 Global sound therapy complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 64 Top five energy healing complementary and alternative medicine therapies that are most effective
Fig. 65 Industry participants expected to propel the regional hypnotherapy CAM demand
Fig. 66 Complementary and alternative medicine market: Distribution method outlook key takeaways
Fig. 67 Complementary and alternative medicine market: Distribution method market movement analysis
Fig. 68 Global direct sales complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 69 Global E-sales complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 70 Global distance correspondence complementary and alternative medicine market, 2018 - 2030 (USD Billion)
Fig. 71 Complementary and alternative medicine regional marketplace: Key takeaways
Fig. 72 Complementary and alternative medicine market regional outlook, 2021 & 2030
Fig. 73 Complementary and alternative medicine market: Regional outlook and key takeaways
Fig. 74 North America: SWOT Analysis
Fig. 75 North America Complementary and alternative medicine market, 2018-2030 (USD Million)
Fig. 76 U.S. key country dynamics
Fig. 77 U.S. Complementary and alternative medicine market, 2018-2030 (USD Million)
Fig. 78 Canada key country dynamics
Fig. 79 Canada Complementary and alternative medicine market, 2018-2030 (USD Million)
Fig. 80 Europe: SWOT Analysis
Fig. 81 Europe Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 82 Germany key country dynamics
Fig. 83 Germany Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 84 France key country dynamics
Fig. 85 France Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 86 U.K. key country dynamics
Fig. 87 U.K. Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 88 Italy key country dynamics
Fig. 89 Italy Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 90 Spain key country dynamics
Fig. 91 Spain Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 92 Denmark key country dynamics
Fig. 93 Denmark Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 94 Sweden key country dynamics
Fig. 95 Sweden Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 96 Norway key country dynamics
Fig. 97 Norway Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 98 Rest of Europe key country dynamics
Fig. 99 Rest of Europe Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 100 Asia-Pacific: SWOT Analysis
Fig. 101 Asia-Pacific Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 102 China key country dynamics
Fig. 103 China Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 104 India key country dynamics
Fig. 105 India Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 106 South Korea key country dynamics
Fig. 107 South Korea Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 108 Japan key country dynamics
Fig. 109 Japan Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 110 Australia key country dynamics
Fig. 111 Australia Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 112 Thailand key country dynamics
Fig. 113 Thailand Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 114 Rest of APAC key country dynamics
Fig. 115 Rest of APAC Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 116 Latin America: SWOT Analysis
Fig. 117 Latin America Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 118 Brazil key country dynamics
Fig. 119 Brazil Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 120 Mexico key country dynamics
Fig. 121 Mexico Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 122 Argentina key country dynamics
Fig. 123 Argentina Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 124 Rest of LATAM key country dynamics
Fig. 125 Rest of LATAM Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 126 MEA: SWOT Analysis
Fig. 127 MEA Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 128 South Africa key country dynamics
Fig. 129 South Africa Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 130 Saudi Arabia key country dynamics
Fig. 131 Saudi Arabia Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 132 UAE key country dynamics
Fig. 133 UAE Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 134 Kuwait key country dynamics
Fig. 135 Kuwait Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 136 Rest of MEA key country dynamics
Fig. 137 Rest of MEA Complementary and alternative medicine market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 138 Heat map analysis
Fig. 139 Market participant categorization
Fig. 140 Complementary and alternative medicine market share analysis, 2022
Fig. 141 Strategy framework

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Market Segmentation

  • Intervention Outlook (Revenue, USD Million, 2018 - 2030)
    • Traditional Alternative Medicine/Botanicals
      • Ayurveda
      • Apitherapy
      • Bach Flower Therapy
      • Naturopathic Medicine
      • Traditional Chinese Medicine
      • Traditional Korean Medicine
      • Traditional Japanese Medicine
      • Traditional Mongolian Medicine
      • Traditional Tibetan Medicine
      • Zang Fu Theory
    • Mind Healing
      • Autosuggestion
      • Hypnotherapy
      • Neuro-linguistic Programming
      • Self-hypnosis
      • Spiritual Mind Treatment
      • Transcendental Meditation
    • Body Healing
      • Acupressure
      • Acupuncture
      • Alexander Technique
      • Auriculotherapy
      • Autogenic Training
      • Chiropractic
      • Cupping Therapy
      • Kinesiology
      • Osteomyology
      • Osteopathy
      • Pilates
      • Qigong
      • Reflexology
      • Yoga
    • External Energy
      • Magnetic Therapy
        • Bio-magnetic Therapy
        • Magnetic Resonance Therapy
      • Radionics
      • Reiki
      • Therapeutic Touch
      • Chakra Healing
    • Sensory Healing
      • Aromatherapy
      • Music therapy
      • Sonopuncture
      • Sound Therapy
  • Distribution Method Outlook (Revenue, USD Million, 2018 - 2030)
    • Direct Sales
    • E-sales
    • Distance Correspondence
  • Complementary and alternative medicine market Regional Outlook (Revenue, USD Million, 2018 - 2030)
    • North America
      • North America Complementary and Alternative Medicine Market, by Intervention 
        • Traditional Alternative Medicine/Botanicals
          • Ayurveda
          • Apitherapy
          • Bach Flower Therapy
          • Naturopathic Medicine
          • Traditional Chinese Medicine
          • Traditional Korean Medicine
          • Traditional Japanese Medicine
          • Traditional Mongolian Medicine
          • Traditional Tibetan Medicine
          • Zang Fu Theory
        • Mind Healing
          • Autosuggestion
          • Hypnotherapy
          • Neuro-linguistic Programming
          • Self-hypnosis
          • Spiritual Mind Treatment
          • Transcendental Meditation
        • Body Healing
          • Acupressure
          • Acupuncture
          • Alexander Technique
          • Auriculotherapy
          • Autogenic Training
          • Chiropractic
          • Cupping Therapy
          • Kinesiology
          • Osteomyology
          • Osteopathy
          • Pilates
          • Qigong
          • Reflexology
          • Yoga
        • External Energy
          • Magnetic Therapy
            • Bio-magnetic Therapy
            • Magnetic Resonance Therapy
          • Radionics
          • Reiki
          • Therapeutic Touch
          • Chakra Healing
        • Sensory Healing
          • Aromatherapy
          • Music therapy
          • Sonopuncture
          • Sound Therapy
      • North America Complementary and alternative medicine market, by distribution method 
        • Direct Sales
        • E-sales
        • Distance Correspondence
      • U.S.
        • U.S. Complementary and Alternative Medicine Market, by Intervention
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • U.S. Complementary and Alternative Medicine Market, By Distribution Method 
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Canada
        • Canada Complementary and Alternative Medicine Market, By Intervention
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Canada Complementary and Alternative Medicine Market, by Distribution Method   
          • Direct Sales
          • E-sales
          • Distance Correspondence
    • Europe
      • EuropeComplementary and Alternative Medicine Market, by Intervention    
      • Traditional Alternative Medicine/Botanicals
        • Ayurveda
        • Apitherapy
        • Bach Flower Therapy
        • Naturopathic Medicine
        • Traditional Chinese Medicine
        • Traditional Korean Medicine
        • Traditional Japanese Medicine
        • Traditional Mongolian Medicine
        • Traditional Tibetan Medicine
        • Zang Fu Theory
      • Mind Healing
        • Autosuggestion
        • Hypnotherapy
        • Neuro-linguistic Programming
        • Self-hypnosis
        • Spiritual Mind Treatment
        • Transcendental Meditation
      • Body Healing
        • Acupressure
        • Acupuncture
        • Alexander Technique
        • Auriculotherapy
        • Autogenic Training
        • Chiropractic
        • Cupping Therapy
        • Kinesiology
        • Osteomyology
        • Osteopathy
        • Pilates
        • Qigong
        • Reflexology
        • Yoga
      • External Energy
        • Magnetic Therapy
          • Bio-magnetic Therapy
          • Magnetic Resonance Therapy
        • Radionics
        • Reiki
        • Therapeutic Touch
        • Chakra Healing
      • Sensory Healing
        • Aromatherapy
        • Music therapy
        • Sonopuncture
        • Sound Therapy
      • EuropeComplementary and Alternative Medicine Market, by Distribution Method    
        • Direct Sales
        • E-sales
        • Distance Correspondence
      • U.K.
        • U.K.  Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • U.K.  Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Germany
        • Germany Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Germany Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • France
        • France Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • France Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Italy
        • Italy Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Italy Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Spain
        • Spain Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Spain Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Denmark
        • Denmark Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Denmark Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Sweden
        • Sweden Complementary and Alternative Medicine Market, by Intervention 
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Sweden Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Norway
        • Norway Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Norway Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
    • Asia Pacific
      • Asia PacificComplementary and Alternative Medicine Market, by Intervention    
        • Traditional Alternative Medicine/Botanicals
          • Ayurveda
          • Apitherapy
          • Bach Flower Therapy
          • Naturopathic Medicine
          • Traditional Chinese Medicine
          • Traditional Korean Medicine
          • Traditional Japanese Medicine
          • Traditional Mongolian Medicine
          • Traditional Tibetan Medicine
          • Zang Fu Theory
        • Mind Healing
          • Autosuggestion
          • Hypnotherapy
          • Neuro-linguistic Programming
          • Self-hypnosis
          • Spiritual Mind Treatment
          • Transcendental Meditation
        • Body Healing
          • Acupressure
          • Acupuncture
          • Alexander Technique
          • Auriculotherapy
          • Autogenic Training
          • Chiropractic
          • Cupping Therapy
          • Kinesiology
          • Osteomyology
          • Osteopathy
          • Pilates
          • Qigong
          • Reflexology
          • Yoga
        • External Energy
          • Magnetic Therapy
            • Bio-magnetic Therapy
            • Magnetic Resonance Therapy
          • Radionics
          • Reiki
          • Therapeutic Touch
          • Chakra Healing
        • Sensory Healing
          • Aromatherapy
          • Music therapy
          • Sonopuncture
          • Sound Therapy
      • Asia PacificComplementary and Alternative Medicine Market, by Distribution Method    
        • Direct Sales
        • E-sales
        • Distance Correspondence
      • Japan
        • Japan Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Japan Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • China
        • China Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • China Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • India
        • India Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • India Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
        • Distance Correspondence
      • Australia
        • Australia Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Australia Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Thailand
        • Thailand Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Thailand Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • South Korea
        • South Korea Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • South Korea Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
    • Latin America
      • Latin AmericaComplementary and Alternative Medicine Market, by Intervention    
        • Traditional Alternative Medicine/Botanicals
          • Ayurveda
          • Apitherapy
          • Bach Flower Therapy
          • Naturopathic Medicine
          • Traditional Chinese Medicine
          • Traditional Korean Medicine
          • Traditional Japanese Medicine
          • Traditional Mongolian Medicine
          • Traditional Tibetan Medicine
          • Zang Fu Theory
        • Mind Healing
          • Autosuggestion
          • Hypnotherapy
          • Neuro-linguistic Programming
          • Self-hypnosis
          • Spiritual Mind Treatment
          • Transcendental Meditation
        • Body Healing
          • Acupressure
          • Acupuncture
          • Alexander Technique
          • Auriculotherapy
          • Autogenic Training
          • Chiropractic
          • Cupping Therapy
          • Kinesiology
          • Osteomyology
          • Osteopathy
          • Pilates
          • Qigong
          • Reflexology
          • Yoga
        • External Energy
          • Magnetic Therapy
            • Bio-magnetic Therapy
            • Magnetic Resonance Therapy
          • Radionics
          • Reiki
          • Therapeutic Touch
          • Chakra Healing
        • Sensory Healing
          • Aromatherapy
          • Music therapy
          • Sonopuncture
          • Sound Therapy
      • Latin AmericaComplementary and Alternative Medicine Market, by Distribution Method    
        • Direct Sales
        • E-sales
        • Distance Correspondence
      • Brazil
        • Brazil Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Brazil Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Mexico
        • Mexico Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Mexico Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Argentina
        • Argentina Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Argentina Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
    • MEA
      • MEAComplementary and Alternative Medicine Market, by Intervention    
        • Traditional Alternative Medicine/Botanicals
          • Ayurveda
          • Apitherapy
          • Bach Flower Therapy
          • Naturopathic Medicine
          • Traditional Chinese Medicine
          • Traditional Korean Medicine
          • Traditional Japanese Medicine
          • Traditional Mongolian Medicine
          • Traditional Tibetan Medicine
          • Zang Fu Theory
        • Mind Healing
          • Autosuggestion
          • Hypnotherapy
          • Neuro-linguistic Programming
          • Self-hypnosis
          • Spiritual Mind Treatment
          • Transcendental Meditation
        • Body Healing
          • Acupressure
          • Acupuncture
          • Alexander Technique
          • Auriculotherapy
          • Autogenic Training
          • Chiropractic
          • Cupping Therapy
          • Kinesiology
          • Osteomyology
          • Osteopathy
          • Pilates
          • Qigong
          • Reflexology
          • Yoga
        • External Energy
          • Magnetic Therapy
            • Bio-magnetic Therapy
            • Magnetic Resonance Therapy
          • Radionics
          • Reiki
          • Therapeutic Touch
          • Chakra Healing
        • Sensory Healing
          • Aromatherapy
          • Music therapy
          • Sonopuncture
          • Sound Therapy
      • MEAComplementary and Alternative Medicine Market, by Distribution Method    
        • Direct Sales
        • E-sales
        • Distance Correspondence
      • South Africa
        • South Africa Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • South Africa Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Saudi Arabia
        • Saudi Arabia Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Saudi Arabia Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • UAE
        • UAE Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • UAE Complementary and Alternative Medicine Market, by Distribution Method    
          • Direct Sales
          • E-sales
          • Distance Correspondence
      • Kuwait
        • Kuwait Complementary and Alternative Medicine Market, by Intervention    
          • Traditional Alternative Medicine/Botanicals
            • Ayurveda
            • Apitherapy
            • Bach Flower Therapy
            • Naturopathic Medicine
            • Traditional Chinese Medicine
            • Traditional Korean Medicine
            • Traditional Japanese Medicine
            • Traditional Mongolian Medicine
            • Traditional Tibetan Medicine
            • Zang Fu Theory
          • Mind Healing
            • Autosuggestion
            • Hypnotherapy
            • Neuro-linguistic Programming
            • Self-hypnosis
            • Spiritual Mind Treatment
            • Transcendental Meditation
          • Body Healing
            • Acupressure
            • Acupuncture
            • Alexander Technique
            • Auriculotherapy
            • Autogenic Training
            • Chiropractic
            • Cupping Therapy
            • Kinesiology
            • Osteomyology
            • Osteopathy
            • Pilates
            • Qigong
            • Reflexology
            • Yoga
          • External Energy
            • Magnetic Therapy
              • Bio-magnetic Therapy
              • Magnetic Resonance Therapy
            • Radionics
            • Reiki
            • Therapeutic Touch
            • Chakra Healing
          • Sensory Healing
            • Aromatherapy
            • Music therapy
            • Sonopuncture
            • Sound Therapy
        • Kuwait Complementary and Alternative Medicine Market, by Distribution Method   
          • Direct Sales
          • E-sales
          • Distance Correspondence

Complementary And Alternative Medicine Market Dynamics

Driver: Rising popularity and proliferation of these medicines

Increasing demand for complementary & alternative services, practitioners, and modalities has been observed in recent years. Several studies have been conducted to evaluate and review this increase in demand for Complementary and Alternative Medicine (CAM). These studies suggest that various changes in society, including a preference for spirituality, have made a positive impact on this market. Social changes are considered to play a pivotal role in the increasing penetration of different CAM modalities and associated legitimation globally. Various advancements have revolutionized complementary and alternative treatment approaches.

Magnetic intervention and acupuncture can be enhanced using basic imaging techniques while employing the magnetic field or inserting needles for treatment. In addition, increased penetration of the internet and social media to promote and offer CAM services or therapies has strengthened the market. For instance, The Healing Company Ltd. treats individuals through energy healing techniques and offers distance healing therapies using a teleconference or video conference. Many natural supplements and botanicals are made available online to improve the reach of the products. Virtual reality and holographic presence have proven their potential in enhancing treatment methods and their accessibility.

Driver: Increasing awareness regarding wellness-focused medicines

The complementary and alternative medicine market is expected to grow at a lucrative rate owing to a significant increase in awareness about the benefits of using alternative medicines. Relatively high demand is being reported in developed countries due to increased adoption of traditional medicine sourced from Asian countries. Treatments and practices such as yoga, meditation, magnetic intervention, acupuncture, and wellness therapies have gained significant popularity. These therapies are available in most developed countries in yoga studios, meditation centers, spas, and wellness parlors. For instance, according to YogaEarth.com, around 36 million people in the U.S. practice yoga regularly. The country has also witnessed a sharp rise in the number of yoga practitioners. The young population is more focused on achieving overall wellness, which includes better fitness, better nutrition, better mental health, and better appearance. Thus, there has been increased spending on wellness.

Restraint: Lack of authoritative clinical data

There is general lack of clinical data available for supporting claims of natural medicine practitioners. Many allopathic medical practitioners state that these forms of medicine are overrated and cannot cure any ailment. Although funding for these clinical trials is growing in response to increasing demand, there is no scientific evidence to prove the efficacy of these treatments. Even physicians recommend that individuals go through manuals, journals, and other sources to verify the authenticity of the facilities and the kind of treatment prescribed by practitioners.

There are very few clinical trials supporting the clinical efficacy of alternative medicines such as sonopuncture, therapeutic touch, and cupping therapy. For instance, a recent article published on NCBI, which studied various clinical trials to measure the effectiveness of therapeutic touch, reported that 17 out of the 22 studies conducted showed a positive outcome of therapeutic touch. However, when compared with allopathic medicine, the number of studies is much less and hence there is less belief regarding CAM among allopathy-trained physicians.

What Does This Report Include?

This section will provide insights into the contents included in this complementary and alternative medicine market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Complementary and alternative medicine market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Complementary and alternative medicine market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the complementary and alternative medicine market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for complementary and alternative medicine market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of complementary and alternative medicine market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Complementary And Alternative Medicine Market Categorization:

The complementary and alternative medicine market was categorized into three segments, namely intervention (Traditional Alternative Medicine/Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing), distribution method (Direct Sales, E-sales, Distance Correspondence), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The complementary and alternative medicine market was segmented into intervention, distribution method, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The complementary and alternative medicine market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-three countries, namely, the U.S.; Canada; Germany; the UK; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; South Korea; Australia; Thailand; Brazil; Mexico, Argentina; South Africa; Saudi Arabia, UAE; Kuwait.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Complementary and alternative medicine market companies & financials:

The complementary and alternative medicine market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Columbia Nutritional is a custom contract provider of manufacturing services to various dietary and natural product industries. The company focuses on development of formulas for vitamins and minerals in capsule, tablets, and powder form, along with full-service manufacturing like product development, formulation, sourcing, encapsulation, & labeling, and customized packaging.

  • Nordic Nutraceuticals operates as a subsidiary of the Finnish dietary supplements manufacturer, OY VERMAN AB. The company's primary goal is to improve public health in countries, in which it operates. Its products are available in Britain, Denmark, Finland, Norway, Sweden, Spain, and Germany.

  • Unity Woods Yoga Center was founded by John Schumacher, who provides yoga therapy to heal various ailments and improve lives. He operates yoga-teaching centers and conducts workshops globally across Asia, Africa, the Caribbean, the U.S., and other locations. In the U.S., his institutes are located in Washington, Maryland, & Arlington, and are estimated to generate a revenue of over USD 1 million

  • Sheng Chang Pharmaceutical Company is focused on the development & marketing of Chinese herbal products, extracts, and medicines. In 2000, it made a huge investment in Zhongli to develop a manufacturing and research center for Chinese herbal medicines. It is considered one of the largest factories in Taiwan for the manufacturing of Chinese herbal medicines. The company’s herbal products and medicines are used for various disease treatments.

  • Pure Encapsulations develops and manufactures hypoallergenic nutritional supplements. The company exports its products worldwide through distributors in Europe and the UK. It is a part of NESTLE HEALTH SCIENCE. The company offers products for immune support; liver & detoxification-related issues; energy & fitness; hormone-related issues; gastrointestinal tract-related issues; heart & metabolism-related issues; memory-related issues; muscles-, bones-, & joints-related issues; and vision- & sleep-related issues.

  • Herb Pharm is mainly involved in nutrients, vitamins, and hematinic preparations for human use. The company provides herbal liquid extracts from natural substances in the form of tablets, capsules, and other medications. It offers herb-based products for various applications, including diseases of nervous system, immune system, and respiratory system, as well as energy & vitality, cleansing & detoxification, system restoration, and optimal well-being.

  • The Healing Company, founded by Karen Reid, offers high-quality energy healing through Brennan Healing Science (BHS), which can help relieve individuals from stress, depression, anxiety, and spiritual & emotional pain. It is a reputed chain of healing centers, which by means of power healing offers deep relaxation and helps balance the entire living system.

  • Herbal Hills, based in Mumbai, India, manufactures and exports Ayurvedic dietary supplements & natural products globally. It operates from an organic farm to produce green food supplements such as wheatgrass, barley grass, and other natural supplements. The company has manufacturing facilities in India and exports its products to the U.S. & Europe.

  • NatureKue, Inc. is a company dedicated to the manufacture and supply of naturopathic medications & supplements, promoting health & healing. The company offers multiple herbs for the wellbeing of individuals. Its laboratories are certified by GLP for quality and safety of product development.

  • Quantum-Touch was founded by Richard Gordon to promote natural healing through Life Force Energy. It helps heal individuals of their back pains, post-surgery pains, and many other ailments. It is a reputed chain of institutes located in various countries such as the U.S., China, Brazil, Japan, Germany, France, and the Netherlands.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Complementary And Alternative Medicine Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Complementary And Alternative Medicine Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation
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