Cider Market Size, Share & Trends Analysis Report By Product (Sparkling, Still, Apple Wine), By Source (Apple, Fruit Flavored, Perry, Other Vegan Sources), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global cider market size was estimated at USD 4.33 billion in 2018 and is anticipated to register a CAGR of 3.1% from 2019 to 2025. Increasing demand for premium spirits on account of rising per capita income as well as consumption of alcohol as a status symbol is among the major growth drivers. Consumers increasingly prefer heritage, quality, and innovation in alcoholic drinks.

Adoption of premium products, particularly by millennials owing to the increasing standard of living is one of the key trends observed in the market. Millennials, on account of being health-conscious, are more inclined towards fruit-based drinks. The reduction of beer consumption in developed countries such as the U.S. and the U.K. has added to the growth of improved craft ciders. For instance, in 2017, HP Bulmer Limited launched two products of Kier’s Cloudy Apple and Sarah’s Red Apple.

The product is touted as a gender-balanced category where male drinkers account for 51% while females account for 49%. This proportion constitutes 40% of people in the age bracket of 20 to 30 years. The younger generation tends to drink less alcohol and choose healthier options across various categories putting cider as one of the preferred drinks. Dry cider contains low sugar and carbs and is considered healthier compared to traditional beers.

Prominent players plan to continue to focus on innovative and healthy ingredients in the forthcoming years. For instance, in March 2017, H Weston & Sons Ltd. expanded their product portfolio with the brand Rosie’s Pig Rusted Wheel with a new cherry-flavored cloudy cider. Aspall launched a premium product of mid-strength cider called Aspall Cyder, which includes a mix of culinary and a variety of bittersweet apples. In June 2016, Smirnoff launched fruit-flavored products in the U.K. with two new flavors, namely, Smirnoff Sorbet with Raspberry Pomegranate and Passion Fruit with Lime.

Product Insights

Sparkling cider was the largest product segment accounting for more than 30% of the market in 2018. The non-alcoholic but carbonated form of apple juice is also considered a celebratory beverage in comparison to champagne. Moreover, the fizzy beverage has a varietal of nutritional benefits as it possesses antioxidants, potassium, vitamin B, and carbohydrates. Riboflavin and niacin containing vitamin B in sparkling cider aid in energy production, eyesight promotion, healthy skin, digestion, and proper nerve function. However, the product is not considered the best for diabetic patients as it contains no fiber required to regulate the absorption of sugar.

Companies are striving for launching new products infused with different flavors. For instance, in February 2017, Kopparbergs Brewery launched Sparkling Rosé cider with raspberry flavor. In 2018, S. Martinelli & Company introduced innovative juice blends comprising flavors such as cranberry, grape, pomegranate, pear, and mango in champagne-style bottles.

Apple wine is expected to expand at a CAGR of 3.6% from 2019 to 2025, owing to product launches. For instance, in June 2017, Hush Heath Estate launched two new apple sparkling wines comprising white and rose wine, produced with Cox, Bramley, and Egremont Russet apples. In June 2016, Listel launched two new sparkling wines with low-alcohol content including flavors of apple and raspberry fruits. In November 2017, RENEGADE WINES launched sparkling wines containing fruit and flower ingredients. Their product portfolio comprises dry, fruits, and floral Pure Elderflower and Elderflower Blush.

Source Insights

Apple sourced segment reported a revenue of USD 2.53 billion in 2018 and is expected to witness significant growth owing to the increasing consumption on account of nutritional benefits. The U.K. is the largest market in Europe with a market share of 39% in 2018.

Apple cider was the largest segment accounting for more than 55% of the global share in 2018. The product delivers the health benefits associated with apple consumption. Moreover, scientists from Brewing Research International confirm the presence of health-enhancing antioxidants in the product sourced from apples. It is considered to be at par with red wine as half a pint of cider provides the same amount of antioxidants as of a glass of red wine.

Fruit flavored cider is projected to expand at a CAGR of 3.4% from 2019 to 2025, on account of rising awareness regarding fruit ingredients across various product categories. The nutritional structure, as well as health benefits associated with fruits in beverages, can further fuel the demand in the forthcoming years.

The inclination of the younger population towards the beverage accounted for the growth of the category. For instance, according to studies, people aged between 18 to 34 years were the prominent drinkers of fruit cider accounting for around 50% of overall consumption in 2018. The content of superfood in fruits provides vitamin C and antioxidants helping in aiding heart protection and reducing the risk of asthma and diabetes.

Regional Insights

Europe held the largest market share of more than 35% in 2018. The region is responsible for the highest production of apples at a global level. The U.K. represents the largest cider market, the consumers in the country drink 800 million liters of cider in a year, approximately 12.18 liters consumed per person with 45.5% of households buying the product. Moreover, the most trending areas of Europe such as the Czech Republic and Poland, are expected to be the emerging markets for the product.

The Asia Pacific is anticipated to witness growth owing to the shift from beer to cider on account of nutritional benefits owing to the growing health-conscious consumers. The evolving trend of fruit-sourced ingredients across various product categories, particularly in beverages, has surged the market for fruit-flavored alcohol. Countries such as China and India are predominantly witnessing high demand for apple and fruit-flavored ciders.

Key Companies & Market Share Insights

Some of the key product manufacturers include SABMiller Plc, Heineken N.V., Halewood Wines & Spirits, Distell Group Limited, Carlsberg A/S, C&C Group Plc, Aston Manor Brewery, Diageo plc, Thatchers Cider, and Kopparbergs Brewery. The leading players focus on product innovation. New product launches help keep the consumer interest alive on account of the increasing awareness regarding the ingredients of the products consumed.

Popular brands such as Kopparberg, Woodchuck, and Angry Orchard have paved the way for premium quality products as these exhibit higher demand compared to economically priced products. Moreover, companies are opting for increased investment in production to meet the expected demand. For instance, in March 2016, Aston Manor Cider made investments of USD 4 million in its production facilities. The company aims to expand its capacity and capability and improve the loading as well as shipping facilities at its Devon production site. Furthermore, in 2016, Diageo launched its cider brand Tusker in Kenya to benefit from the surge in demand, particularly from affluent young consumers, who are expected to drink more compared to others.

Cider Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global cider market report based on the product, source, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Sparkling

  • Still

  • Apple wine

  • Others

• Source Outlook (Revenue, USD Million, 2015 - 2025)

  • Apple

  • Fruit flavored

  • Perry

  • Other vegan sources

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • U.K.

  • Asia Pacific

    • China

    • India

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)