Chicory Coffee Market Size, Share & Trends Analysis Report By Product (Pure Chicory Coffee, Blended Chicory Coffee), By Type (Organic, Conventional), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Chicory Coffee Market Size & Trends

The global chicory coffee market size was estimated at USD 216.61 million in 2023 and is projected to grow at a CAGR of 6.5% from 2024 to 2030. Chicory coffee is gaining popularity due to several health benefits and its role as a coffee substitute. It is a good source of inulin, a prebiotic fiber that supports gut health and weight loss. It also contains nutrients like manganese and vitamin B6, which are linked to brain health. Chicory root's anti-inflammatory properties, observed in animal studies, suggest potential benefits for reducing inflammation.

Chicory coffee is naturally caffeine-free, making it an excellent option for those looking to decrease their caffeine intake, reducing associated side effects like anxiety and insomnia. These health benefits, combined with its historical use and versatility as a coffee alternative, propel the demand for chicory coffee.

The rising demand for coffee substitutes is driven by health-conscious consumers seeking alternatives that offer gentler stimulant effects, reduced acidity, and diverse health benefits like adaptogens and antioxidants. This trend reflects a shift towards holistic wellness and better sleep quality without sacrificing morning rituals. Chicory coffee stands to benefit from this trend as it offers a caffeine-free alternative with a rich, slightly bitter flavor profile akin to traditional coffee, appealing to those seeking a coffee-like experience without caffeine's drawbacks.

The integration of chicory coffee with instant coffee is another factor contributing to its growing popularity. Many instant coffee brands now offer blends that combine coffee and chicory, providing a balanced flavor while reducing caffeine content. These blends cater to consumers who enjoy the taste of coffee but want to mitigate the adverse effects of caffeine. The convenience of instant coffee combined with the health benefits of chicory creates a compelling product for busy individuals seeking a quick, healthier option.

The expanding availability of chicory coffee in various forms, such as ground coffee, instant mixes, and ready-to-drink beverages, has made it more accessible to a broader audience. Retailers and specialty coffee shops are increasingly stocking chicory coffee products, reflecting the growing demand. The versatility of chicory coffee allows consumers to enjoy it in different ways, whether brewed traditionally, mixed with regular coffee, or as part of a ready-to-drink beverage.

The environmental benefits of chicory cultivation contribute to its increasing demand. Chicory root is a hardy plant that requires less water and fewer pesticides than coffee plants, making it a more sustainable option. As environmental concerns continue to influence consumer choices, chicory coffee offers an eco-friendly alternative. This aligns with the growing trend of eco-conscious consumers who prioritize products that support environmental sustainability, further boosting market presence.

The market also includes specialty diets, where chicory coffee finds a niche. It fits well within vegan, gluten-free, and low-acid diets, making it a versatile choice for individuals with specific dietary restrictions. The prebiotic properties of inulin in chicory root support digestive health, appealing to those looking to improve their gut health. As more consumers adopt these diets, the demand for chicory coffee is expected to grow, solidifying its place as a versatile and healthful beverage choice in an increasingly health-conscious market.

Product Insights

The blended chicory coffee segment led the market with the largest revenue share of 61.12% in 2023. The blended chicory coffee holds a larger market share due to its balanced flavor profile that combines the richness of coffee with the health benefits of chicory. This blend offers a familiar taste with reduced caffeine content, making it an attractive option for coffee drinkers looking to cut down on caffeine without sacrificing flavor. The combination appeals to a wide audience, bridging the gap between traditional coffee lovers and health-conscious consumers.

The pure chicory coffee segment is expected to grow at the fastest CAGR of about 7.1% from 2024 to 2030. Pure chicory coffee demand is set to rise in the future as health-conscious consumers increasingly seek caffeine-free alternatives. The growing awareness of chicory's digestive and anti-inflammatory benefits will drive more people to opt for pure chicory coffee as a healthier beverage choice. As wellness trends continue to influence consumer habits, pure chicory coffee's popularity is expected to grow significantly.

Type Insights

Based on type, the conventional chicory coffee segment led the market with the largest revenue share of 67.9% in 2023. It sees more demand in the market due to its affordability and widespread availability. It appeals to a broad audience looking for a cost-effective way to enjoy a coffee-like experience while benefiting from the health properties of chicory. The established presence of conventional chicory coffee in the global market makes it a go-to option for many consumers.

The organic chicory coffee segment is expected to grow at the fastest CAGR of 7.5% from 2024 to 2030. In the future, organic chicory coffee will see rising demand as consumers become more focused on organic and sustainable products. The preference for chemical-free, eco-friendly farming practices will lead to increased interest in organic chicory coffee, aligning with broader environmental and health trends. As more consumers prioritize organic choices, the market for organic chicory coffee is set to expand.

Distribution Channel Insights

Based on distribution channel, the hypermarkets & supermarkets segment led the market with the largest revenue share of 31.6% in 2023. Supermarket chains such as Target and Walmart offer greater product visibility and convenience. Consumers prefer the one-stop shopping experience, where they can easily find and purchase chicory coffee along with their other household needs. The extensive reach and accessibility of these retail outlets contribute to higher sales volumes.

The online segment are expected to grow at the fastest CAGR of 7.8% from 2024 to 2030. The ease of online purchasing, which gives customers quick access to a large selection of chicory coffee, which is subsequently driving market growth. The growing trend of online shopping, coupled with the ability to access niche and specialty products like chicory coffee, will drive higher online sales. Consumers appreciate the ease of comparison shopping and the home delivery options that online channels offer.

Regional Insights

North America dominated the chicory coffee market with the revenue share of 20.44% in 2023. North America sees demand for chicory coffee due to increasing health awareness and the desire for caffeine-free alternatives. The region's focus on digestive health and natural remedies drives interest in chicory coffee's prebiotic benefits. In addition, the popularity of wellness trends and plant-based diets supports the growing consumption of chicory coffee.

U.S. Chicory Coffee Market Trends

The chicory coffee market in the U.S. accounted for the largest market share of 85.9% in 2023 in the North American market. The country's strong coffee culture hugely propels the demand for chicory coffee in the region. Consumers are looking for options that provide a coffee-like experience without the adverse effects of caffeine. The influence of health-conscious movements and the availability of diverse chicory coffee products contribute to its increasing popularity.

Asia Pacific Chicory Coffee Market Trends

The chicory coffee market in Asia Pacific is anticipated to grow at the fastest CAGR of 7.5% from 2024 to 2030. Demand for cold and iced coffee is increasing in the region, driven by the younger generation of consumers. Rapid urbanization, rising disposable incomes, and a growing café culture are key factors contributing to the expansion of the market in the Asia-Pacific region. Industry leaders are actively innovating to cater to the tastes of an increasingly sophisticated and discerning consumer base, leading to the introduction of new flavors, blends, and brewing methods.

Key Chicory Coffee Company Insights

The market is fragmented. Many brands have recognized the presence of untapped opportunities in their product offerings and have been adopting strategies such as marketing campaigns, mergers & acquisitions, and product launches to gain market share.

Recent Developments

• In August 2021, Teeccino launched "My Perfect Blend," a new feature on their website that helped users find personalized coffee alternatives and tea blends based on their taste and wellness preferences. By completing a questionnaire, customers receive tailored recommendations from over 35 blends, along with a 15% discount code. This initiative aimed to simplify the selection process and enhance the customer experience, aligning with Teeccino's commitment to health and quality

• In August 2021, New Orleans Roastsecured a spot on Walmart shelves across Louisiana, South Mississippi, and Walmart.com. As a finalist in Walmart’s 2020 Open Call, the brand now offers three distinctive blends in 12oz bags and single-serve cups, including their unique Chicory blend. This placement marked a significant milestone for New Orleans Roast, expanding its reach and allowing customers to enjoy rich, New Orleans-inspired flavors through Walmart’s extensive network

• In May 2020, Café du Monde resumed operations in the U.S. French Quarter, for the first time since the pandemic, offering takeout service only. This reopening marked a key moment in New Orleans' recovery, with the café's presence serving as a symbol of the city's return to normalcy. The café served products such as chicory coffee and beignets 

Chicory Coffee Market Report Scope

Global Chicory Coffee Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global chicory coffee market report based on product, type, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Pure Chicory Coffee

  • Blended Chicory Coffee

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia