Center Stack Display Market Size, Share & Trends Analysis Report By Technology (TFT LCD, OLED), By Display Size (Up To 7-inch, More Than 7-inch), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global center stack display market size was valued at USD 6.2 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.4% from 2023 to 2030. The market for center stack displays is expected to grow significantly in the forthcoming years owing to increasing demand for gesture controls, advanced infotainment systems, and central controllers widely used in passenger vehicles for luxury, safety, comfort, and security benefits. The automobiles are outfitted with center stack systems on the vehicle's dashboard, consisting of the control systems, such as music and audio system and temperature display, and support reverse rearview camera system.

Furthermore, rising consumer demand for convenience features, in-vehicle comfort, and the growing trend of connected vehicles fuel the market growth. Customers lean more toward vehicles with multiple electronic gadgets and in-vehicle infotainment technology. For instance, smartphones can be connected to the in-vehicle infotainment system. This integration of the smartphone function with the in-vehicle infotainment system allows users to make calls using the in-vehicle touchscreen infotainment display. Thus, the ease and flexibility of implementing center stack systems are anticipated to escalate market growth.

An increase in the sales of passenger vehicles pre-equipped with audio and visual entertainment in the form of infotainment units, coupled with features such as real-time traffic and navigation, is bolstering the market growth. For instance, according to the International Organization of Motor Vehicle Manufacturers (OICA), in 2021, the sales of passenger cars worldwide accounted for 56,437,803 units. In 2022, the sales of passenger vehicles accounted for 57,485,378 units. Thus, an increase in the sales of passenger vehicles is expected to drive the market for center stack display over the forecast period.

Additionally, several vehicle OEMs offer advanced center stack display solutions in economic and mid-segment vehicle variants. However, the cost of equipping a vehicle with center stack display solutions impacts the overall cost of the vehicle. Thus, a major challenge for OEMs is to lower the cost of center stack systems to reduce their impact on the overall vehicle cost. For instance, consumers purchasing economic and mid-segment vehicles in cost-sensitive markets such as China and India prefer a vehicle with no additional costs for value-added features. Hence, the high cost of vehicles equipped with center stack display solutions is expected to hinder market growth. Therefore, the price of center stack systems must be reduced considerably to make center stack display solutions a basic feature in passenger cars.

Technology Insights

Based on technology, the industry is segmented into TFT LCD and OLED. The TFT LCD segment held a significant market share of 82.6% in 2022. The TFT LCD systems are widely adopted by center stack display manufacturers owing to their benefits, such as high resolution, low power consumption, and lightweights. Moreover, compared to the other technologies, the low cost of these center stack systems has resulted in the segment's growth.

The OLED segment is estimated to register a significant CAGR of 15.5% over the forecast period. This growth is attributed to better picture quality, visibility, and sharpness than TFT LCD screens. Additionally, OLED displays are highly responsive to touch and have flexible design specifications, resulting in the inclination of OEMs towards OLED technology.

Display Size Insights

The more than 7 inches segment dominated the market with a revenue share of 69.3% in 2022. The growth of autonomous and semi-autonomous cars is expected to create opportunities for the more than 7-inch segment as these vehicles require large center stack displays for infotainment and driver-vehicle communication. However, more than 7-inch center stack displays have already been implemented in high-end luxury vehicles, as these displays make suspension settings, climate control, and other driver-controlled functions available at the touch of the screen.

The up to 7 inches segment is estimated to register a significant CAGR of 10.1% over the forecast period. The up to 7-inch center stack displays are mostly equipped in economic and mid-segment vehicles. Thus, growing demand for these vehicles in developing countries like China and India is anticipated to drive the segment over the forecast period.

Regional Insights

Asia Pacific accounted for the largest market share of 48.5% in 2022. This growth is attributed to a rise in passenger vehicle sales in the region. According to the China Association of Automobile Manufacturers (CAAM), Chinese carmakers produced 27.02 million units in 2022, up by 3.4% year on year, while sales rose by 2.1% to 26.86 million units in January 2023.

Moreover, some of the key players in the region are Panasonic Corporation; Alpine Electronics, Inc.; and Hyundai Mobis. The limited number of manufacturers creates significant investment opportunities for regional suppliers to capitalize on local demand, thus making the region attractive to investors.

While Europe is projected to grow at a significant CAGR of 12.1% over the forecast period, due to the presence of large technology companies and significant investments made in the R&D of center stack displays are the major factors fueling the growth of the European market. Moreover, some players operating in the region are Continental AG, Robert Bosch GmbH, Preh GmbH, and MTA S.p.A. Additionally, major vehicle OEMs in the region are anticipated to boost regional market growth.

Key Companies & Market Share Insights

The market for center stack displays has been characterized by high competition owing to the presence of several dominant players. Manufacturers focus on entering into certain considerable inventory procurement contracts with suppliers that specify determinable products and quantities and long-term delivery timeframes. These players can deliver a high volume of components without compromising quality and leverage their extensive product portfolio and existing contracts with the OEMs.

The market players also invest in R&D to offer advanced center stack display solutions to vehicle OEMs. Key market players adopt strategies to sustain competition, such as mergers and acquisitions, partnerships, and joint ventures. Implementing these strategies helps companies expand geographically, increase sales in a particular region, and enhance their offerings in certain geographies.

Moreover, they are launching new products and service lines and ensuring competitive prices. For instance, in January 2019, Panasonic Corporation launched SPYDR 3.0, a cockpit domain control platform. The SPYDR 3.0 is enabled with In-vehicle Infotainment (IVI) system, which features a 4K resolution for the infotainment display.  Some prominent players in the global center stack display market include:

• Continental AG

• Alpine Electronics, Inc.

• Panasonic Holdings Corporation

• HARMAN International

• MOBIS INDIA LIMITED

• Robert Bosch Manufacturing Solutions GmbH

• Texas Instruments Incorporated

• MTA S.p.A

• PREH GMBH

• Visteon Corporation

Recent Developments

• In April 2023, HannStar, a company specializing in display technologies, recently developed a TFT LCD-based Paper Display as a competitor to E Ink's EPD (electronic paper display). The Paper Display utilizes thin-film transistor liquid crystal display (TFT LCD) technology, offering an alternative solution to E Ink's popular EPD technology. The TFT LCD-based Paper Display aims to provide similar benefits to EPD, such as low power consumption and a paper-like reading experience. It utilizes a thin and lightweight design, making it suitable for applications such as e-readers, electronic shelf labels, and other devices requiring low-power, reflective displays.

• In January 2023, HARMAN, a subsidiary of Samsung Electronics Co., Ltd. and an automotive technology company specializing in designing automotive-grade consumer experiences, has recently introduced HARMAN Ready Vision. This innovative offering comprises hardware and software products for Augmented Reality (AR) head-up displays (HUDs) to improve driver awareness and safety. Ready Vision's AR software seamlessly incorporates with vehicle sensors, providing drivers with visual alerts and immersive audio. These alerts deliver crucial information and knowledge in accurate, timely, and non-intrusive manner, empowering drivers with enhanced situational awareness.

• In January 2023, At CES 2023 in Las Vegas, Continental AG, a technology company, showcased its impressive Curved Ultrawide Display. It’s seamlessly curved from one A-pillar to the other with a width of 1.29 meters. This 47.5-inch TFT display features over 3,000 LEDs, illuminating a 7,680 by 660-pixel active area. This curved display serves as a combined driver, central, and passenger screen, all in one. It gives vehicle manufacturers considerable design freedom to craft futuristic and sophisticated cockpits while displaying content on a smooth and continuous screen. With a radius of 4,200 millimeters, the curved surface seamlessly integrates into the vehicle front, ensuring that users have a comprehensive and immersive viewing experience across the entire screen, promoting relaxation and engagement.

• In January 2023, Snapp Automotive and Elexir AG (Veecle) entered a strategic partnership to accelerate the progress of software-defined vehicles. By joining forces, Snapp Automotive and Elexir AG aim to enhance the development of software-defined vehicles, which rely on advanced software systems to control various aspects of the vehicle's operations. This partnership allows for the seamless integration of SnappOS and Veecle, resulting in an integrated software platform that covers a wide range of automotive functionalities.

• In January 2023, Qualcomm Technologies, Inc., announced significant progress in the advanced driver assistance and autonomous driving sectors with its Snapdragon Ride Platform Portfolio. This portfolio comprises a range of cutting-edge technologies and solutions to advance the development and implementation of autonomous driving systems.

• In March 2022, Qualcomm Technologies, Inc., Arriver Software AB, and BMW Group, announced a long-term development cooperation dedicated to advancing Automated Driving technologies. The three companies have agreed on a strategic collaboration focusing on combined development efforts for the next generation of AD (Automated Driving) technologies. These technologies will span various levels, including Level 2 Advanced Driving Assistance Systems, Level 3 High Automated Driving Functionalities, and New Car Assessment Program (NCAP) requirements.

Center Stack Display Market Report Scope

Global Center Stack Display Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global center stack display market report on the basis of technology, display size, and region:

• Technology Outlook (Volume, Million Units; Revenue, USD Million, 2017 - 2030)

  • TFT LCD

  • OLED

• Display Size Outlook (Volume, Million Units; Revenue, USD Million, 2017 - 2030)

  • Up to 7 inch

  • More than 7 inch

• Regional Outlook (Volume, Million Units; Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • Saudi Arabia

    • South Africa

    • UAE