Carry Cases Market Size, Share & Trends Analysis Report By Product (Backpack, Briefcase, Messenger Bags, Sleeves, Others), By Application, By Customer, By Region, And Segment Forecasts, 2024 - 2030

Carry Cases Market Size & Trends

The global carry cases market was valued at USD 3.39 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2030. The growing adoption of consumer electronics such as tablets and notebooks has stimulated the demand for protective cases. Additionally, the increasing awareness regarding fashion & accessories trends and rising consumer proficiency in technology has led to the growing use of advanced devices. These aspects are expected to increase demand for functional carry cases with convenient features such as accessory holders and charging ports.

The carry cases market is anticipated to witness growth due to the inclination of younger generation towards using advanced technology tools and gadgets for daily activities, along with the rise in online retail channels that provide a wide variety of carry cases at cost-effective prices. Furthermore, the industry is witnessing rapid change in terms of improvements in quality concerning design, material, and aesthetics. The penetration of mobile devices multiple regions has stimulated the purchase of carry cases for protection and mobility. For instance, 90% of the American individuals own a smartphone.

Additionally, functional products such as smart cases provide protection and information about device status, available functions, and more to the user. Product innovation in terms of functionality and materials used is presumed to propel the market growth. Furthermore, features such as all-terrain usage, lightweight design, multi-device storage, and customized solutions are expected to increase the popularity of these products. Also, the growing retail industry and increasing consumer demand for eco-friendly products are expected to expand the carry cases market during the forecast period.

Product Insights

The backpack segment dominated the market and accounted for a revenue share of 25.7% in 2023. Carry cases are mainly used by students and working professionals, enhancing the market growth for backpacks. Furthermore, innovative designs in backpacks such as invisible zipper bags and provision for a headphone outlet are expected to promote the adoption of these cases over the forecast period. Backpacks come in various materials such as leather, canvas, nylon, and PVC, among others, which make them suitable for numerous purposes such as sporting, personal, and professional. Moreover, introducing smart backpacks is anticipated to stimulate the market demand for the backpack segment owing to anti-theft systems and portable charging features.

The sleeves segment is expected to register a significant CAGR of 7.2% during the forecast period. The market is driven by the preference for simple and small options such as sleeves to protect consumer electronics such as tablets and laptops. With an increasing inclination toward current fashion trends, sleeves are also offered now with customized characteristics according to the company's or individual's demand. Moreover, companies can frequently personalize sleeves with a logo or design to match the company's branding and identity. Custom sleeves featuring a logo or design are typically more affordable when bought in large quantities than purchasing them individually from stores. The availability of numerous online channels for buying custom sleeves with a logo in bulk drives market growth.

Application Insights

Online retailing accounted for the largest revenue share in 2023. Online retailing offers ease of accessibility, a wide range of products marketed by multiple brands operating in domestic as well as international markets, competitive prices, and attractive discounts. The rising inclination towards digitalization and the availability of numerous digital platforms are expected to generate more significant growth for this segment in the approaching years. In addition, value-added services provided by online retailers, such as return & refund policy, substantial discounts, doorstep delivery, and multiple payment alternatives such as cash on delivery or numerous online payment options, entice many customers.

The supermarket and hypermarkets segment is anticipated to experience a significant CAGR over the forecast period. Well-established carry-case brands consider supermarkets and hypermarkets viable channels to promote their products and appeal to customers via enhanced brand visibility. Small retailers have also been seeking an opportunity to establish and sustain a successful retail network, resulting in increasing products featured through these stores. Moreover, consumer preference for personal assistance and the urge to ensure good quality products contribute to the rising inclination towards offline stores such as supermarkets and hypermarkets.

Customer Insights

The consumer segment dominated the global industry in 2023. The rising trend of using flexible lifestyles and the growing number of people owning electronic devices such as tablets, smartphones, and laptops has led to an increased need for carry cases that provide both protection and convenience for busy consumers. Additionally, the emergence of e-commerce websites and online shopping has increased the availability of carry cases to a diverse group of consumers, enabling them to access different choices and make informed purchasing choices. Moreover, the ongoing developments in material technology have created lightweight, long-lasting, and environmentally friendly carry cases, with the increasing demand for sustainable products from customers.

Commercial customers are anticipated to experience the fastest CAGR over the forecast period. Commercial businesses deal with a large volume of goods, thus leading to more incredible segment growth and higher profits for market players. Furthermore, they enter into long-term contracts for the supply of accessories, including backpacks and sleeves, which increases income for the supplier company over an extended period. Carry cases such as sleeves and bags are used for promotional activities as part of businesses' branding strategy. Customized carry cases are lucrative in developed and emerging regions, boosting market growth.

Regional Insights & Trends

North America market was identified as a lucrative region in 2023. The high rate of electronic gadgets and device ownership results from the region's robust economy and high standard of living. Therefore, a continuous need for protective and practical carrying cases to protect these valuable items is responsible for the market expansion. Additionally, the rise of remote work culture and mobile workforces in North America has increased demand for adaptable and trustworthy laptop bags that can hold work essentials on daily commutes or business travels.

U.S. Carry Cases Market

The U.S. carry case market dominated the regional industry in 2023. This market is primarily influenced by factors such as the presence of prominent players in the country, growing use of gadgets, early adoption trends in technology innovations, and rising number of smart devices users in the country. Increasing dependence of technology devices, rising number of organizations offering or asking employees to use devices such as laptop, digital notebooks, growing acceptance of policies such as bring your own device or work from home are also expected to have influence over this industry in approaching years.

Asia Pacific Carry Cases Market

Asia Pacific carry cases market dominated the global market with a revenue share of 29.2% in 2023. The increasing adoption of consumer electronics for personal and business purposes has enabled the growth of carry cases in this region. Owing to cheap labor, manufacturing activities are outsourced to countries such as China and India, leading to market growth in Asia Pacific. The rise in disposable incomes in Asia Pacific has led to a subsequent increase in high-value purchases such as laptops and mobile phones, thereby enhancing the market growth in this region. Additionally, the penetration of global consumer electronic brands such as Samsung Electronics and Apple, Inc. in the Asia Pacific region has stimulated the purchase of these products to store and protect electronic devices.    

India Carry Cases Market Trends

India carry cases market held a substantial market share in 2023. The country has the highest demand for these products due to local manufacturing capabilities and cheap labor costs. Thus, it has led to the establishment of a large potential market in this country that contributes significantly toward adopting carry cases. Increasing disposable incomes and higher spending on tech gadgets are fueling the growth. The increasing utilization of computers nationwide for personal and business needs drives the need for laptop-carrying cases. A rise in laptop usage among young people and working adults for both personal and professional purposes is expected to result in growth for this market in approaching years.

Europe Carry Cases Market Trends

Europe carry cases market is anticipated to experience significant growth during the forecast period. The market for carry cases is growing substantially in the region as companies continuously add new products to their diverse portfolios to cater to various consumer preferences. Furthermore, many businesses are integrating technological elements into their bags, such as RFID-blocking technology, built-in charging ports, built-in trackers, and connectivity features to connect with smartphones or other gadgets, influencing the regional market.

The UK carry cases market is expected to grow at a significant CAGR during the forecast period. Continuous focus of companies in incorporating sustainable materials such as organic fabrics, recycled plastics, and eco-friendly options to lessen their environmental footprint as consumers prioritize eco-friendliness. Increasing disposable income, available for spending on luxury items, and a trend towards purchasing more advanced technology products drive the market demand. Moreover, cheap labor and raw materials help market players grow production capacity and increase exports, contributing to market growth.

Key Carry Cases Company Insights

Some of the key companies in the carry cases market include ASUSTeK Computer Inc., Briggs and Riley Travelware., Fabrique LTD., Case Logic, Incase.com. (Incipio.com.), Lenovo, and others. The market is characterized by some major multinational companies that have a significant global presence. These companies are implementing different strategies such as introducing new products, broadening product offerings, and engaging in mergers & acquisitions.

• Briggs & Riley Travelware, an American travelware brand known for its commitment to performance, innovation, and the art of travel. The company specializes in travel bags and luggage, offering a range of products including computer backpacks, luggage and business cases, totes, and other travel wares.

• Targus, a privately owned multinational company, specializes in mobile computing accessories. The company designs, manufactures, and offers a variety of laptop and tablet cases, including backpacks, briefcases, and tech accessories such as covers, and sleeves.

Recent Developments

• In June 2024, Targus introduced its latest collection of Chromebook cases equipped with commercial-grade form-fit features and protective iPad cases designed for the education sector at ISTELive 24, held from June 23rd to 26th. With the launch of these new cases, the company aims to offer high-quality device protection with a range of versatile features to facilitate students' productivity in various learning environments.

Carry Cases Market Report Scope

Global Carry Cases Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the carry cases market report based on product, application, customer, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Backpack

  • Briefcase

  • Messenger bags

  • Sleeves

  • Other

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Department Stores

  • Supermarkets and Hypermarkets

  • Online Retailing

• Customer Outlook (Revenue, USD Million, 2018 - 2030)

  • Consumer

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Arabia

    • UAE

    • South Africa