Carpet And Rug Shampoo Market Size, Share & Trends Analysis Report By End-use (Commercial, Residential), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2025 - 2030

Carpet And Rug Shampoo Market Trends

The global carpet and rug shampoo market size was valued at USD 62.1 million in 2024 and is expected to grow at a CAGR of 4.0% from 2025 to 2030. The increasing demand for carpets in residential and commercial sectors is a significant driver as more people invest in home décor and office spaces. The growing trend towards sustainability also influences market growth, with manufacturers introducing eco-friendly and green products. The rise in home renovation and construction projects also contributes to higher demand for carpet and rug cleaning products. The availability of these products through various sales channels, including hypermarkets, supermarkets, and online retailers, is making them more accessible to consumers.

Manufacturers' introduction of eco-friendly and green products aligns with the growing sustainability trend, attracting environmentally conscious consumers. The rise in home décor and the construction of office and retail spaces also contribute to market growth, as new carpets and rugs require cleaning products. Furthermore, the increasing awareness of hygiene and cleanliness, especially in the post-pandemic era, led to higher demand for effective cleaning solutions. Expanding online retail channels makes these products more accessible to consumers, further supporting market growth.

End Use Insights

Commercial dominated the market with the largest revenue share of 54.3% in 2024. This growth is attributed to the high demand for carpet cleaning solutions in various commercial spaces such as offices, hotels, and retail establishments. These settings undergo heavy foot traffic and require regular maintenance to maintain cleanliness and hygiene. Additionally, the increasing number of commercial construction projects and the expansion of the hospitality sector further drive the demand for effective carpet and rug cleaning products. The growing awareness of the importance of a clean and sanitary environment for employees and customers also contributes to the dominance of the commercial segment in the market.

The residential segment is expected to grow at the fastest CAGR of 4.2% over the forecast period. The increasing awareness of hygiene and cleanliness among homeowners, particularly during the COVID-19 pandemic, heightened the demand for effective cleaning solutions. Additionally, the rising popularity of home improvement and renovation projects is boosting the need for carpet maintenance products. The growing trend of eco-friendly and non-toxic cleaning solutions appeals to health-conscious consumers. Furthermore, the convenience of online shopping and the availability of a wide range of products through e-commerce platforms make these cleaning solutions more accessible to a broader audience.

Distribution Channel Insights

The offline channel dominated the market with the largest revenue share in 2024. Consumers often prefer to physically inspect and purchase cleaning products from brick-and-mortar stores such as supermarkets, hypermarkets, and specialty stores. These stores provide the opportunity to evaluate product quality and effectiveness firsthand. Additionally, in-store promotions, discounts, and personalized customer service enhance the shopping experience. The widespread presence and accessibility of offline retail outlets in urban and rural areas further bolster the market share.  

The online channel is expected to grow at the fastest CAGR over the forecast period. The convenience of online shopping allows consumers to browse and purchase a wide range of products from the comfort of their homes without the constraints of store hours. E-commerce platforms offer detailed product descriptions, customer reviews, and competitive pricing, enhancing the shopping experience and building consumer trust. The increasing use of mobile devices and the proliferation of internet access further accelerate the shift towards online shopping. Additionally, comparing products and prices across different online retailers helps consumers make informed purchasing decisions.

Regional Insights

North America's carpet & rug shampoo market dominated the global market with the largest revenue share of 51.1% in 2024. This dominance is attributed to the high demand for effective cleaning solutions in residential and commercial spaces, driven by increasing awareness of hygiene and cleanliness, which plays a significant role. Additionally, the presence of well-established retail networks and the availability of a wide range of products contribute to the market's strong performance. The growing trend of home renovation and the expansion of the hospitality sector further boost the demand for carpet and rug cleaning products.

U.S. Carpet And Rug Shampoo Market Trends

The U.S. carpet & rug shampoo market is expected to grow significantly over the forecast period owing to the increasing demand for effective cleaning solutions in residential and commercial spaces. The rising awareness of hygiene and cleanliness, especially in the post-pandemic era, contributed to higher consumer spending on cleaning products. Additionally, the growing trend of home renovation and the expansion of the hospitality sector are boosting the demand for carpet and rug cleaning products. The availability of a wide range of products through various retail channels further supports market growth.

Europe Carpet And Rug Shampoo Market Trends

Europe's carpet & rug shampoo market held a considerable share in 2024.  The presence of well-established retail networks and the availability of a wide range of products contribute to the market's strong performance. The growing trend of home renovation and the expansion of the hospitality sector further boost the demand for carpet and rug cleaning products in this region.

Middle East & Africa Carpet And Rug Shampoo Market Trends

Middle East & Africa (MEA) carpet & rug shampoo market is expected to grow at the fastest CAGR of 6.0% over the forecast period. The increasing demand for effective cleaning solutions in residential and commercial spaces is a significant driver. The rising awareness of hygiene and cleanliness, especially in the post-pandemic era, has increased consumer spending on cleaning products. Additionally, the expanding hospitality and real estate sectors in the region contribute to the market's growth. According to the Q4 2023 Hotel Construction Pipeline Trend Report by Lodging Econometrics, the region had 607 projects encompassing 145,984 rooms, showcasing an 11% year-over-year increase in projects and a 2% rise in rooms. Saudi Arabia and the UAE are leading this surge, with 309 projects comprising 83,308 rooms currently under construction. In addition, the growing middle-class population and increasing disposable income also support higher spending on home care products.

Key Carpet And Rug Shampoo Company Insights

Some key companies in the carpet and rug shampoo market include Bio-Kleen, Procter & Gamble, The Clorox Company, Zep Inc., and others. Companies are focusing on launching new and innovative cleaning products to increase their customer base. Furthermore, several key players are pursuing various strategic initiatives, such as mergers, acquisitions, and partnerships with other leading companies.

• Bio-Kleen is known for its eco-friendly, plant-based cleaning solutions. Its carpet and rug shampoo uses plant-derived cleaning agents to eliminate odors and stains, thereby leaving carpets looking clean and smelling fresh.

• Procter & Gamble is a global leader in the consumer goods industry, offering various cleaning products under multiple brands. Its carpet and rug shampoos are designed to effectively remove dirt, stains, and allergens, ensuring carpets and rugs remain clean and hygienic.

Carpet And Rug Shampoo Market Report Scope

Global Carpet And Rug Shampoo Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global carpet and rug shampoo market report based on end use, distribution channel and region:

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Residential

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa