Car Care Products Market Size, Share & Trends Analysis Report By Product, By Packaging Volume, By End-use, By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global car care products market size was valued at USD 10.2 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 3.6% from 2022 to 2030. The market is expected to be driven by the growth of the automotive industry around the world. The industry is expected to grow further due to the increasing disposable income in developing countries, along with the increasing consumer awareness regarding vehicle repair and maintenance. Moreover, an increase in the importance of aesthetics in automobiles, especially private vehicles, is expected to benefit the industry dynamics during the forecast period.

The U.S. market for car care products is expected to grow in the coming years on account of the robust growth in the automobile industry. The industry is further likely to expand owing to the establishments by prominent players such as Ford Motors and General Motors. Moreover, the presence of manufacturers of car care products, such as 3M, along with their establishments for car care across the country, is expected to augment the industry growth.

The market is witnessing faster growth in Asia Pacific and North America. The growth can be attributed to the increasing demand from the growing automotive sector in key economies such as the U.S., Mexico, China, and India. The rise in the disposable income of consumers has led to the rise in the purchase of automobiles. Cars require specialty products to maintain their appearance and performance in the long run, which is, in turn, favoring the industry growth in this region.

The competition is primarily driven by the application scope. The rapid growth of the automotive industry, most notably in the emerging economies in Asia Pacific, offers various opportunities to the product manufacturers to expand their product portfolios and market reach. The development of specialty wax and polishes for luxury cars is expected to augment the demand for car care products over the forecast period.

Product Insights

The car cleaning product segment accounted for the largest revenue share of over 30.0% in 2021 owing to its wide use in removing contaminants and residues from the exterior surface of vehicles. The car wash shampoo and detergent segment is a popular segment in the industry as this helps in safely removing dirt, grease, oil stains, and other contaminants from the vehicle body.

Car wax accounted for the second-largest revenue share in 2021 and is expected to expand at a CAGR of 3.8% over the forecast period. Waxes are used to protect the exterior surface of the vehicle. Waxes are available in either liquid or paste form. They are specially formulated to fill minor scratches and add shine while protecting the vehicle from stains and smudges. In addition, applying wax to the vehicle reduces the cost of regular repair and refinishing.

Polishes are the primary product used in the process of paintwork care and appearance enhancement. While waxes are used to apply a layer of protection, polishes remove contaminant materials to reveal the clear, smooth paint. This contributes toward increasing the aesthetic value of the vehicles and gives a polished look. In addition, polishes are used to extend the life of the paint, remove dirt that is too stubborn for general washing, and condition the paintwork so that it doesn't crack, peel, or dry.

Interior care products include a wide range of products used for cleaning the interiors of a car. They consist of dashboard cleaner, leather detergent, upholstery and carpet cleaner, fabric freshener, dashboard polish, and leather cleaner among others. These contribute to the comfort of the driver and the passengers in the vehicle.

Packaging Volume Insights

The 501 - 999 ml packaging volume segment held the largest revenue share of over 35.0% in 2021 owing to its suitability for individuals and commercial use. An increasing number of people opting for maintenance and repair services, including car wash and detailing, is anticipated to have a positive impact on the segment growth over the coming years.

The 251 - 500 ml packaging volume segment accounted for the second-largest revenue share in 2021 and is expected to expand at a lucrative CAGR of 4.4% over the forecast period. This packaging volume is also generally meant for individual use or small garages. Improvement in consumer disposable income is expected to drive new car sales, which, in turn, is anticipated to drive the demand for car care products, thereby positively impacting the segment growth.

The packaging volume of 1000 - 5000 ml is more frequently preferred by small-scale to medium-scale workshops, washing centers, repair workshops, and service stations that cater to several vehicles at a time and utilize the products frequently on a daily basis. Therefore, increasing demand for professional car wash services is anticipated to positively impact the growth of the industry over the coming years.

This packaging volume of more than 5000 ml is preferred for commercial use by large entities including dealerships, larger service stations, detailing workshops, and car care centers that purchase products in bulk quantities and use them more frequently on a regular basis. A number of car care products, including shampoo, wheel cleaner, polishing wax, and glass cleaner, which are often required and used in bulk quantities, are offered in a packaging volume of more than 5000 ml.

Distribution Channel Insights

Retail chains accounted for the largest revenue share of over 50.0% in 2021. The growing prevalence of organized retail chains across the globe is expected to support the distribution of car care products. Multinational retail chains, including Costco and Walmart, offer discounted pricing structures, thus offering car care products at lower prices as compared to other channels.

The e-commerce segment emerged as the second-largest segment and is expected to expand at a CAGR of 4.0% over the forecast period. The growing penetration of retail stores in niche markets through third-party agreements and the establishment of local service shops are expected to support the retail distribution channels.

Car detailing stores offer a wide variety of polishing, washing, and cleaning products by several manufacturers. However, leading players in the market have established dedicated service stores that offer maintenance and cleaning services to car owners. For instance, the 3M Car Care stores offer cleaning and maintenance services for dedicated products offered by the 3M Company.

Car care products available at organized retail stores are represented in a dedicated section wherein the users can test these. Promotional offers and discounts on products are other factors increasing the popularity of retail channels for distribution. Consumer trends for purchasing all the accessories under one roof have propelled the demand for organized retail stores that supply products from every category.

End-use Insights

The retail (B2C) segment accounted for the largest revenue share of over 70.0% in 2021. The growing demand for car care products from individual vehicle owners, coupled with the wide availability of products in commercial markets, is likely to support the segment growth in the projected period.

The growing trend of Do-It-Yourself (DIY) applications for car maintenance among individual owners is expected to support product sales through the retail market. High service cost for car maintenance at a professional service station is another factor individual owners are opting for the retail purchase of the products and self-application. Moreover, the availability of a wide range of options to choose from in the local market has supported the growth of the retail segment.

Professional end-use of car care products includes its application from equipped services stations, maintenance yards, and cleaning service providers. The segment is anticipated to ascend at a slower pace owing to high service costs and the limited availability of products at professional service stores.

A majority of car care product manufacturers have established contracts with service providers to supply their offerings. Moreover, the players have established exclusive outlets that offer cleaning and maintenance services to car owners. This limits the product offerings at professional service stations, thus limiting the product penetration in the market.

Regional Insights

North America accounted for the largest revenue share of over 35.0% in 2021. North America is a mature market for car care products owing to the increasing sales of cars and growing awareness regarding vehicle maintenance. Moreover, increasing utilization of mini trucks as family cars and upscaling demand for luxury vehicles is anticipated to create a wide scope for car care products.

The demand for car care products in North America is expected to increase in the projected time, supported by upscaling sales of passenger cars. The flourishing market for passenger cars in Canada and Mexico, coupled with the growth in the production of LCVs in the U.S., is expected to fuel the industry growth over the forecast period.

The market for car care products in Europe is anticipated to witness growth in the forecast period owing to the ascending performance of the automotive industry in the region. The growth in the sales of electric vehicles is predicted to introduce a competitive dynamic to the automotive market in Europe. The growing trend of restoration of old cars and regular periodic maintenance of the new ones are likely to have a positive impact on the industry growth in the region.

Asia Pacific is one of the largest consumers and manufacturers of vehicles and, thus, is a significant contributor to the industry growth globally. As a result, the demand for different car care products such as wax, polishes, and cleaning supplies is high. The presence of prominent vehicle manufacturers in the region backed with resource availability and a skilled workforce is anticipated to increase its penetration over the forecast period.

Key Companies & Market Share Insights

The market for car care products is fragmented with the presence of key players such as 3M; Tetrosyl; Armor All; Sonax; and Turtle Wax Inc. The players face intense competition from each other as well as from regional players with strong distribution networks and know-how about suppliers and regulations. The manufacturers of car care products also supply to garages and workshops, which, in turn, intensifies the competition.

Key players such as 3M Company, Inc.; The Clorox Company; and Valvoline Inc. have formed mergers and acquired the production facilities or divisions of smaller players as a part of their strategies to enhance their scope of operations and provide better services to clients. The companies operate in multiple locations across Europe, North America, and Asia Pacific with global expansion plans. A large number of key players are concentrated in the U.S. and regional players in the developed nations of Asia Pacific. Some prominent players in the global car care products market include:

• 3M

• Sonax GmbH

• Tetrosyl Ltd.

• Chemical Guys

• Armor All

• Adolf Wurth Group

• MAFRA S.p.A.

• Cartec B.V.

• Turtle Wax, Inc.

• Liqui Moly GmbH

• Autoglym

• Mothers

• Adam's Polishes

• Griot's Garage

• Jopasu India Pvt. Ltd.

Car Care Products Market Report Scope

Global Car Care Products Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global car care products market report based on product, packaging volume, end-use, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Car Cleaning Products

  • Car Polish

  • Car Wax

  • Glass Cleaning Products

  • Interior Care Products

  • Wheel & Tire Care Products

  • Others

• Packaging Volume Outlook (Revenue, USD Million, 2017 - 2030)

  • Less than 250 ml

  • 251 - 500 ml

  • 501 - 999 ml

  • 1000 - 5000 ml

  • More than 5000 ml

• End-use Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail (B2C)

  • Professional (B2B)

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • E-commerce

  • Retail Chains

  • Care Detailing Stores

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Russia

    • Netherlands

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Indonesia

    • Australia

  • Central & South America

    • Brazil

    • Argentina

    • Chile

  • Middle East & Africa

    • Iran

    • UAE

    • Saudi Arabia