Candle Making Kit Market Size, Share & Trends Analysis Report By Kit Type (Beginner, Professional), By Candle Type (Scented, Regular, Decorative), By End-use (Households, Institutions, Businesses), By Region, And Segment Forecasts, 2024 - 2030

Candle Making Kit Market Size & Trends

The global candle making kit market size was estimated at USD 582.1 million in 2023 and is expected to grow at a compound annual growth rate CAGR of 4.7% from 2024 to 2030. This is primarily attributed to the growing consumer interest in do-it-yourself (DIY) activities and craft hobbies. Self-care and wellness trends are gaining momentum which has led to an increasing demand for candles. This is likely to drive consumer interest in candle making kits. Additionally, candle making kits are popular as gifts and for home décor purposes, which is projected to drive its demand as a thoughtful and creative gift alternative, further driving the market growth.

Due to impact of the COVID-19 pandemic, individuals found themselves restricted to their homes, leading to a significant surge in the desire for candles and home décor items. This trend is expected to contribute to the demand for candle making kits.

According to an April 2021 blog published in VantagePoint community magazine, a study "Home Life In Lockdown: Tech, Tensions and Tidying Up", conducted in the UK disclosed that nearly 85% of people were involved in home improvement projects during COVID-19 lockdown. According to another May 2020 survey involving 2,000 adults conducted by Ronseal, a wood stain, paint, and preservative manufacturer, 56% of the respondents managed to complete up to four different do-it-yourself (DIY) home remodeling projects during the lockdown period.

Similarly, another survey by workwear brand, Dickies, online searches linked to gardening DIY projects saw a substantial surge of 1241% during the lockdown period. These statistics highlight a significant increase in interest and engagement with respect to DIY activities during the lockdown and is likely to continue to grow. Thus, the increased interest in DIY activities will provide growth opportunities for candle making kit market.

Furthermore, the Gifts World Expo held in India in August 2023 highlighted that personalization and experiential gifting are some of the most prominent and latest gifting trends. Candle making kits seamlessly align with the experiential gifting trend, offering recipients not just a mere candle but an engaging and creative activity. Also, these kits allow individuals to customize and personalize their candles with different scents, colors, and designs. Therefore, the surging demand for candle making kits can be attributed to trends such as the rise of experiential, home décor, and personalized gifting.

Candle Type Insights

Scented candle making kits accounted for a revenue share of 49.7% in 2023. The demand for scented candle making kits is attributed to the demand for home fragrances and rising interest in scented candles. This is due to increasing consumer focus on creating pleasant and inviting living spaces, as well as the rising popularity of aromatherapy and wellness practices that promote relaxation and emotional well-being. Additionally, the trend of using home fragrances as a form of self-expression further contributes to the growing demand of scented candle making kits.

Decorative candle making kit sales is expected to witness a CAGR of 4.3% from 2024 to 2030. According to the National Candle Association, candles are now a must-have home accessory, with over 80% of U.S. consumers using them to instill their living spaces. The home décor industry has seen significant growth recently, with influencers, celebrities, and brands incorporating candles for aesthetics. Moreover, E-commerce vendors are promoting artistically crafted candles with intricate shapes and sculptural designs, leading to a surge in consumer interest towards candles to enhance the aesthetics of their homes. The growing interest in candles for décor purposes is likely to boost the demand for decorative candle making kits.

Kit Type Insights

Beginner kits witnessed increased sales, accounting for a share of 60.4% in 2023. Beginner kits are designed for individuals who are new to candle making. They typically include simple instructions, basic materials, and easy-to-follow techniques. The growth drivers for beginner candle making kits include the surge in the DIY and crafting trend, with a growing interest in creative and hands-on experiences.

Moreover, beginner kits offer the provision of basic customization options, allowing consumers to select scents and colors, adds to their appeal, meeting the demand for personalized candles for personal use or gifting purposes. The demand for beginner kits is further elevated by its suitability as an ideal gift option for DIY enthusiasts.

Professional candle making kits are expected to witness a CAGR of 5.2% from 2024 to 2030. Professional kits are complete and premium kits that include tools such as thermometer and pitcher. Experienced candle makers seeking more intricate designs and techniques, often including advanced components like specialized wicks, dyes, and tools are likely to opt for professional kits.

Professional kits are likely to attract entrepreneurs and small businesses aiming to create unique candle products. Furthermore, the growing social media platforms influence has led to the influencers, brands, and enthusiasts to display their crafted candles online, it drives the curiosity of budding candle makers aiming to recreate similar products, leading to an interest in professional kits.

End-use Insights

The revenue from candle making kits in households accounted for a share of 58.8% in 2023. Candle making kits are primarily favored within households due to their ability to provide leisure and creative outlets. They facilitate personalized gift-giving.

The growing consumer interest in DIY activities towards enhancing home decor has resulted in increased demand for kits in households. According to the DIY Fulfilment Survey involving 2,000 UK homeowners conducted by Blinds Direct company in August 2021, 58% of individuals aged 18 to 24 are enthusiastic about updating their home decor. Additionally, 21% of respondents feel more content with their living spaces compared to a year ago. The consumers are now putting in more effort into home improvement projects which is likely to contribute to the demand for candle-making kits.

Revenue from candle making kits used in institutions is expected to grow at a CAGR of 5.3% from 2024 to 2030. Small candle making businesses and entrepreneurs tend to organize DIY workshops using kits for all participants. Candle-making workshops are likely to showcase a demand for kits to organize collaborative group activities. Further, the institutions aimed at skill development are using candle making kits to enhance a participant’s craftsmanship.

Revenue from candle making kits used by small businesses and standalone boutiques is expected to grow at a CAGR of 3.6% during the forecast period. In March 2022, VedaOils, a supplier of pre-curated candle making kit, launched candle making supplies for people who are opting to run small businesses from their home. The portfolio expansion is in line with the growing demand for raw materials for candle-making among small business owners, hobbyists, and DIY enthusiasts. The expansion from key market players showcases an increased demand for candle making materials among small candle making boutiques and small businesses. This is likely to push them towards purchasing a kit, containing all the necessary products needed to make a candle.

Regional Insights

The candle making kit market in North America accounted for a revenue share of 33.6% of the global market in 2023. The region’s dominance in the global market is mainly credited to the growing personalization trend, rising interest in home décor, and gifting practices. Candle making kits thrive during holidays and festive seasons as ideal options for personalized gifting, themed designs, and seasonal decor trends in North America, especially in the U.S.

U.S. Candle Making Kit Market Trends

The U.S. candle making kit market is expected to grow at a CAGR of 4.6% from 2024 to 2030. According to the National Candle Association, 76% of candle buyers in the U.S. view it as an appropriate gift for the holidays. The increased interest in candles for gifting and personalization trend is likely to shift consumers towards purchasing kits to personalize and create gifts according to the recipient’s preferences. According to a StorageCafe survey conducted in July 2022, nearly 25% of American respondents have recently finished a home improvement project, with over 50% using their DIY skills to enhance the aesthetics and comfort of their living spaces. The emerging DIY trend is projected to drive the demand for candle making kits in the U.S.

Europe Candle Making Kit Market Trends

The candle making kit market in Europe is expected to grow at a CAGR of 5.5% from 2024 to 2030. The region's rich history of craftsmanship and appreciation for artisanal products fosters an interest in DIY activities like candle making, especially in the UK The growing focus on sustainable and eco-friendly practices aligns with the use of natural waxes in these kits.

The Einhell DIY Study 2023 highlights the strong inclination toward DIY activities in Germany. Consumers are motivated by the desire to improve their living spaces, over 50% of Germans are enthusiastic about DIY and gardening, continuously seeking new projects. The increased interest in DIY projects is likely to drive the demand for candle making kits in European countries such as the UK and Germany.

Key Candle Making Kit Company Insights

The market is characterized by the presence of various small and medium size companies. The presence of many small and local players in the market has led to the moderately fragmented nature of the candle making kit market.

Key market participants are focused on product launches and expansions aligning with the trend of greener alternatives like soy and beeswax due to concerns about emissions from traditional candles. For instance, in August 2023, Candlewic, a supplier of eco-friendly molds, wicks, fragrances, dyes, and beginner kits, has expanded its product range introducing all-natural soy waxes, an essential ingredient for sustainable candle making. The range aims to cater to the increasing demand for environmentally friendly options. The company's selection now includes Cargill's C-3 NatureWax, a pure soy wax. It also offers a golden soy candle kit.

Recent Developments

• In March 2022, VedaOils, a natural essential oils and raw ingredients supplier, released a new range of candle-making supplies catering to the growing demand for home-based small businesses. The comprehensive collection includes all the necessary products, such as waxes, jars, wicks, colors, molds, and wick-holders, allowing hobbyist candle-makers to conveniently source their supplies in one place.

• In August 2021, Selfmade Candle, a UK-based DIY candle kits supplier introduced the Spiced Girls Candle Making Kits, which provides everything needed to make aromatherapy candles at home. The kits include a step-by-step guide, candle jar, wood wick, wax, essential oils (in scents like Pumpkin Spice, Ginger Spice, or Chai Spice), and other supplies.

Candle Making Kit Market Report Scope

Global Candle Making Kit Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global candle making kit market based on candle type, kit type, end-use, and region:

• Candle Type Outlook (Revenue, USD Million; 2018 - 2030)

  • Scented

  • Regular

  • Decorative

• Kit Type Outlook (Revenue, USD Million; 2018 - 2030)

  • Beginner

  • Professional

• End-use Outlook (Revenue, USD Million; 2018 - 2030)

  • Households

  • Institutions

  • Businesses

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Netherlands

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • UAE