Broccoli Powder Market Size, Share & Trends Analysis Report By Nature (Conventional, Organic), By Application (Food & Beverages, Cosmetics), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Broccoli Powder Market Size & Trends

The global broccoli powder market size was estimated at USD 50.1 million in 2023 and is expected to grow at a CAGR of 5.5% from 2024 to 2030.The global shift towards healthier lifestyles has significantly impacted the food and beverage industry, with consumers becoming more aware of the nutritional benefits of their dietary choices. Broccoli powder, known for its high nutritional content, including vitamins A, C, and K, fiber, and antioxidants like sulforaphane, fits perfectly into this trend. Moreover, the rise in lifestyle-related diseases such as obesity, diabetes, and cardiovascular diseases has led to increased demand for functional foods that can help mitigate these health issues. This growing awareness has made broccoli powder an appealing choice for health-conscious consumers seeking to boost their nutrient intake through natural sources.

Technological advancements in food processing have made producing high-quality broccoli powder easier and more cost-effective. For instance, Freeze-drying and spray-drying techniques help preserve broccoli's nutritional content and flavor, ensuring that the end product remains appealing and beneficial. These technologies allow for producing a fine, consistent powder that can be easily incorporated into various food products, dietary supplements, and beverages.

Innovations in encapsulation and delivery systems have further enhanced the appeal of broccoli powder in the dietary supplements market, ensuring that the bioactive compounds remain stable and are effectively absorbed by the body. Companies like NutriScience Innovations and FutureCeuticals are at the forefront of such technological innovations, providing high-quality broccoli powder that meets the stringent demands of health-conscious consumers and regulatory bodies.

Concerns over the long-term health impacts of synthetic additives and genetically modified organisms (GMOs) drive a growing consumer preference for natural and organic products. Organic foods are perceived as safer, healthier, and more environmentally friendly. The organic food market has been expanding rapidly; as per the data published by The Organic Trade Association (OTA) in the U.S., organic food sales were valued at USD 6 0 billion in 2022.  This trend is mirrored globally, with significant growth in Europe and Asia-Pacific regions. Broccoli powder, especially when certified organic, taps into this burgeoning market. This shift is supported by the increasing number of product launches featuring organic certifications, highlighting the market's responsiveness to consumer demand for clean-label products.

Incorporating broccoli powder into functional foods and beverages is another significant driver of market growth. Functional foods provide health benefits beyond basic nutrition, and they have been gaining popularity among consumers looking for convenient ways to enhance their diet. Broccoli powder is used in many products, including smoothies, juices, soups, sauces, snacks, and baked goods. The beverage industry, in particular, has seen a surge in the inclusion of broccoli powder in health drinks and smoothies. This trend is driven by the increasing consumer demand for beverages with added health benefits.

Nature Insights

Conventional broccoli powder accounted for a revenue share of 82.73% in 2023. Conventional broccoli powder is generally more cost-effective compared to organic variants. The lower production costs and higher yields associated with conventional farming methods make conventional broccoli powder more affordable for manufacturers and consumers. This cost advantage has led to higher adoption rates, contributing to its dominant market share. Conventional broccoli powder is more widely available than organic broccoli powder. The extensive use of conventional farming practices ensures a steady and abundant supply of broccoli for powder production. This widespread availability makes it easier for manufacturers to source and use conventional broccoli powder in their products, driving its market share.

Organic broccoli powder is expected to grow at a CAGR of 7.6% from 2024 to 2030. There is a significant and growing demand for organic products driven by consumer concerns over the long-term health impacts of synthetic pesticides and fertilizers. Organic broccoli powder is free from these chemicals and appeals to health-conscious consumers who prioritize natural and clean-label products. The increasing preference for organic foods is expected to drive the growth of organic broccoli powder at a rapid pace. Consumers are becoming more environmentally conscious and seeking sustainable and ethically produced products. Organic farming practices are perceived as more environmentally friendly, as they promote soil health & biodiversity and reduce chemical usage. The alignment of organic broccoli powder with these values drives its demand and contributes to its fast-growing market share.

Application Insights

The food & beverage application accounted for a revenue share of 45.15% in 2023. Broccoli powder's versatility allows it to easily incorporate into a wide range of food and beverage products. Its powder form ensures convenience, making it simple for manufacturers to integrate into their product lines without compromising taste or nutritional value. This adaptability has significantly contributed to its dominance in the food and beverage application. Moreover, the rise of functional foods and beverages offering health benefits beyond basic nutrition has further propelled the demand for broccoli powder. These products appeal to health-conscious consumers looking for convenient ways to enhance their diet. Broccoli powder is popular for fortifying functional foods and beverages with additional nutrients, driving its market share in this application.

Nutritional supplements application is expected to grow at a CAGR of 6.0% from 2024 to 2030. The global rise in health awareness has led to a surge in demand for dietary supplements that offer specific health benefits. Consumers are increasingly seeking natural and effective supplements to support their overall well-being. Broccoli powder, with its rich nutrient profile, is becoming a popular ingredient in dietary supplements, contributing to the rapid growth of this segment. In addition, there is a growing emphasis on preventive health, with consumers proactively seeking products that can help prevent chronic diseases and improve their quality of life. Broccoli powder contains bioactive compounds like sulforaphane, which have been linked to various health benefits, including anti-inflammatory, antioxidant, and anticancer properties. This has made broccoli powder an attractive ingredient in preventive health, driving its demand for nutritional supplements.

Distribution Channel Insights

The sales of broccoli powder through the B2B channel accounted for a revenue share of 78.74% in 2023. Broccoli powder is often used as an ingredient in various products, including functional foods, beverages, supplements, and cosmetics. Manufacturers in these industries source broccoli powder through B2B channels to ensure a consistent supply for their production needs. This demand for raw ingredients supports the large market share of the B2B channel. Businesses, such as food manufacturers, dietary supplement companies, and cosmetic producers, purchase broccoli powder in bulk quantities. These bulk purchases drive significant sales volume in the B2B channel, contributing to its dominant market share.

The sales of broccoli powder through the B2C channel are expected to grow at a CAGR of 6.8% from 2024 to 2030. The expansion of e-commerce and online retail platforms has revolutionized the B2C distribution channel. Through online stores, consumers now have easy access to a wide range of health products, including broccoli powder. The convenience of online shopping, coupled with the ability to compare products and read reviews, has driven the growth of the B2C channel. The rise of direct-to-consumer (DTC) brands has significantly impacted the B2C distribution channel. These brands leverage online platforms to sell directly to consumers, bypassing traditional retail intermediaries. This model allows for greater control over branding, pricing, and customer engagement, contributing to the rapid growth of the B2C channel.

Regional Insights

The North America broccoli powder market accounted for a revenue share of 35.74% in 2023. North America has a high level of health awareness, with consumers actively seeking products offering health benefits. The region's focus on preventive health and wellness drives the demand for nutritious products like broccoli powder. The well-established health-conscious culture in North America supports its dominant market share. In addition, the food and beverage industry in North America is highly advanced and innovative. Manufacturers in this region quickly adopt new ingredients and trends to meet consumer demand. Incorporating broccoli powder into a wide range of products, from functional foods to beverages, is a testament to the industry's responsiveness and adaptability.

U.S. Broccoli Powder Market Trends

The broccoli powder market in the U.S.  is expected to grow at a CAGR of 5.4% from 2024 to 2030. The popularity of smoothies and juice bars in the U.S. contributes to the demand for broccoli powder. These establishments often use nutrient-rich ingredients like broccoli powder to enhance the nutritional value of their offerings. Consumers frequenting smoothie and juice bars are typically health-conscious individuals looking for quick, nutritious meal replacements or snacks. Incorporating broccoli powder into smoothies and juices provides a convenient way to consume a concentrated dose of vitamins and minerals, making it a sought-after ingredient in this sector.

Europe Broccoli Powder Market Trends

The broccoli powder market in Europe is expected to grow at a CAGR of 5.7% from 2024 to 2030. The European market increasingly focuses on superfoods, driven by consumer awareness of their health benefits. Superfoods are perceived as nutrient powerhouses that offer numerous health advantages. Broccoli powder, with its high concentration of vitamins, fiber, and bioactive compounds like sulforaphane, fits perfectly into this category. The demand for superfoods is fueled by health-conscious consumers looking for natural ways to enhance their diets.

Asia Pacific Broccoli Powder Market Trends

The broccoli powder market in Asia Pacific is expected to grow at a CAGR of 6.0% from 2024 to 2030. Health awareness is rapidly increasing in Asia Pacific, driven by the growing middle class and rising disposable incomes. Consumers in the region are becoming more conscious of their health and seeking nutritious products like broccoli powder. This shift towards health-conscious living is driving the market growth in Asia Pacific. Moreover, manufacturers in Asia Pacific are investing in innovation and product development to cater to the diverse preferences of consumers. Introducing new and innovative broccoli powder products, including blends with other superfoods and convenient packaging formats, attracts consumers and drives market growth.

Key Broccoli Powder Company Insights       

Manufacturers employ various strategies to capitalize on the growing demand and ensure sustained market growth. These steps include product innovation, quality assurance, sustainable practices, strategic partnerships, effective marketing, and expanding distribution channels.

Recent Developments

• In February 2024, Nutri V, a food innovator, launched a new range of 100% pure vegetable powders made from Australian-grown imperfect produce. This is an Australian first, as Nutri V repurposes broccoli, cauliflower, and pumpkin that would otherwise go to waste into shelf-stable powders. These vegetable powders offer a convenient solution for families looking to increase their vegetable intake by adding them to Bolognese, brownies, and others.

• In May 2022, BROC SHOT launched a line of broccoli sprout powder shots in the U.S. The BROC SHOT formula is made from 100% whole broccoli sprout powder containing 15mg of natural sulforaphane. These shots are available in three flavors: Original, Pineapple + Mint, and Ginger + Lime.

• In May 2020, Nexus Wise launched a non-GMO broccoli sprout powder using freeze-drying technology. This product contains 10 to 100 times more glucoraphanin than mature broccoli.

Broccoli Powder Market Report Scope

Global Broccoli Powder Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global broccoli powder market report based on nature, application, distribution channel, and region:

• Nature Outlook (Revenue, USD Million, 2018 - 2030­)

  • Conventional

  • Organic

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Nutritional Supplements

  • Food & Beverages

  • Cosmetics

  • Animal Feed

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • B2B

  • B2C

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa