Broadcast Switchers Market Size, Share & Trends Analysis Report By Product (Master Control Switchers, Production Switchers, Routing Switchers), By Application, By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global broadcast switchers market size was valued at USD 2.39 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2030. The primary market drivers include the shift from analog to digital broadcasting. Digital broadcasting offers numerous benefits, including superior signal routing and high-quality video and audio for viewers. Streaming platforms such as Twitch, YouTube Live, and Netflix are gaining popularity, necessitating switchers to facilitate the creation of live streams featuring multiple camera angles and graphics. Broadcast switchers enable the more efficient production of high-quality content. As the broadcast industry advances, the demand for these switchers is rising.

The increasing desire for top-quality video content, especially HD and UHD formats, drives the market's growth. Customers demand interactive and visually engaging experiences while watching sports broadcasts, entertainment shows, and live events. The demand for good quality content requires broadcasters and content creators to use advanced switchers to manage HD and UHD signals while providing smooth switching, transitions, and effects. Moreover, switchers for broadcasting allow content producers to combine various camera feeds, graphics, and visual elements, improving production quality and promoting market growth. In addition, as larger and higher-quality screens become more common, there is an increasing demand for high-quality video content, further fueling market growth.

The rising number of individual content creators and mobile broadcasting has led to a higher demand for the broadcast switchers market. The rise of production automation in TV broadcasting boosts the usage of broadcast switchers in the industry. The rapid growth of online gaming and e-sports is increasing the demand for the broadcast switchers market. In addition, the fast adaptation of augmented reality (AR) and virtual reality (VR) technologies is gaining more traction in the broadcast industry, driving the broadcast switchers market.

Product Insights

The routing switchers segment dominated the market with a revenue share of 39.5% in 2023 driven by the inclusion of built-in routing functionality, which helps improve signal quality by reducing congestion and ensures high-quality video & audio transmission. Routing capabilities allow efficient management of complex broadcast networks. Routing switchers are designed to be flexible and scalable. The advanced features of routing switchers, such as signal processing capabilities, multi-viewing, and remote-control options, help the market to grow further. In addition, modern routing switchers often combine with IP networks, this integration allows a more unified and future-proof broadcast infrastructure, making them the preferred choice for professional broadcast applications.

The production switchers segment is expected to grow with a CAGR of 6.7% during the forecast period. These devices are indispensable for coordinating various components such as multiple camera feeds, live broadcasts, graphic overlays, and additional visual elements, all critical for engaging and dynamic content. This surge in popularity is owing to the rising demand for live events and streaming services, which rely heavily on the capabilities of production switchers. Furthermore, the sector is benefitting from notable technological advancements such as the integration of virtual production capabilities, IP connectivity, and improved automation functionalities, all of which contribute to the heightened demand for these devices. Another significant factor propelling this growth is the booming gaming and esports industry, which depends extensively on production switchers to manage complex broadcasting needs.

Application Insights

The studio production segment dominated the market with a revenue share of 31.2% in 2023. The studio productions require multiple camera setups and broadcast switchers provide a seamless switching to create a dynamic and engaging viewing experience. Studios are often used for live broadcasts, recordings, and broadcast switchers, enabling smooth transitions and control over video feeds. Studios depend on broadcast switchers to integrate elements such as cameras, graphics, and pre-recorded videos to create high quality content. Furthermore, the rise in online content creation and platforms such as YouTube, Netflix, and other streaming services has fueled the demand for studio production segment.

The sports production segment is anticipated to grow at a CAGR of 6.7% over the forecast period. The growth of sports viewership and broadcasting is continuously increasing, and the demand for better picture quality is rising, which fuels the need for broadcast switchers to manage complex multi-camera production. Advance switchers enable slow-motion replays, multi-camera angles, and graphics overlays to create a more engaging viewer experience. In addition, the rise in online gaming and other e-sports is driving the growth of the broadcast switchers market.

Regional Insights

North America broadcast switchers market dominated the global market with a revenue share of 34.6% in 2023. North America has a well-established media and entertainment industry; therefore, there is a high demand for innovative broadcast equipment. North America is a technologically advanced region, and the demand for innovation in the broadcast switchers is fueling the market's growth.

U.S. Broadcast Switchers Market Trends

The U.S. broadcast switchers market dominated North America in 2023.The U.S. has an established entertainment industry, which includes film studios, television networks, and online content creation; these media channels rely on broadcast switchers for high-quality content production. The U.S. is an economically strong country that allows broadcasters to invest in high-tech switchers.

Europe Broadcast Switchers Market Trends

Europe broadcast switchers market was identified as a lucrative region in 2023. The increasing popularity of sports events and live broadcasting of events such as soccer leagues, the UEFA Champions League, and international tournaments are driving the market expansion in the region. In addition, e-sports and online gaming are rapidly increasing in Europe, and the demand for broadcast switchers is growing.

The UK broadcast switchers market held a substantial market share in 2023 due to production companies' strong presence. Major production companies such as BBC and ITV produce content for global audiences. The UK holds major sporting events such as Wimbledon, the FA Cup Final, Formula 1, and others, which require high-quality broadcast equipment and advanced switchers.

Asia Pacific Broadcast Switchers Market Trends

Asia Pacific broadcast switchers market is anticipated to witness significant growth in the coming years. The rapid growth of the digital economy and better internet services drive market growth in numerous Asian countries. E-sports broadcasts require high-tech switchers for the growing gaming industry, which is driving switchers market growth in the region.

The Japanese broadcast switchers market is expected to grow rapidly in the coming years due to the well-established media industry. Japanese manufacturers are known for tech innovations and are pioneers in innovating advanced broadcast switchers. In addition, Japan will be hosting the Asian Games in 2030, a major sporting event that requires high-end broadcast switchers.

Key Companies & Market Share Insights

Some key companies in the broadcast switchers market include Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Amazon Web Services, Inc., Evertz, and others. These companies are investing intensively in the research and development of broadcast switchers to develop new technology that will help consumers gain unique gaming and streaming experiences.

• Blackmagic Design Pty. offers a wide range of products, such as Professional Cameras, DaVinci Resolve and Fusion Software, Broadcast Conversion Devices, Routing and Distribution, Streaming and Coding, and more. They are dedicated to offering quality and stability to their users.

• Amazon Web Services, Inc. (AWS) is the world’s broadly adopted cloud technology, offering scalable, reliable, and inexpensive cloud computing services. It also provides a wide range of cloud-based products, including storage, computing, databases, analytics, mobile, developer tools, networking, management tools, IoT, security, and enterprise applications.

Recent Developments

• In January 2024, Panasonic, one of the key companies in the consumer electronic industry, expanded its product portfolio with the addition of two flagship offerings of OLED TVs, namely Z93A (77") and Z95A (65" and 55"). In addition to superior audio quality and image clarity, these products are equipped with built-in Fire TV features, which can assist users in accessing content, on-demand videos, streaming platforms, and more.

• In January 2024, Panasonic agreed to a partnership with Amazon Fire TV. This collaboration aimed to develop a television that provides an unprecedented visual experience and focuses on delivering optimal high-quality images and sound.

Broadcast Switchers Market Report Scope

Global Broadcast Switchers Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global broadcast switchers market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Master Control Switchers

  • Production Switchers

  • Routing Switchers

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • News Production

  • Sports Production

  • Post Production

  • Production Trucks

  • Studio Production

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • UAE

    • South Africa