Broadcast Scheduling Software Market Size, Share & Trends Analysis Report By Solution (Software, Services), By Deployment (On-premise, Cloud, Hybrid), By Application, By Region, And Segment Forecasts, 2023 - 2030

Market Size & Trends

The global broadcast scheduling software market size was valued at USD 1.44 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 19.4% from 2023 to 2030. The growing complexity in broadcast media planning and the increased adoption of cloud-based solutions are the key factors expected to drive market growth over the forecast period. Additionally, the increase in the adoption of smart devices and the rising popularity of multimedia streaming applications fuel market growth. Broadcast scheduling software offers a wide range of features for broadcast management teams, including flexibility and efficiency, automation, content, event categorization, and remote access from any device at any time.

Over the past years, the broadcast and media industry has witnessed numerous changes in terms of technology. Technological proliferation in broadcasting processes has assisted service providers in enhancing their product offerings, significantly contributing to the market's overall growth. Moreover, with the growth of the media and entertainment industry and changing behavior of the viewers and listeners, broadcasters are experiencing more technological disruptions. With the growing usage of smartphones, many people are shifting from traditional TV and radio mediums to online and web sources. Such factors are restraining the market growth. However, the growing investment in media technology is expected to create growth opportunities for the market players in the forthcoming years.

Application Insights

Based on application, the market is segmented into TV, radio, and digital platforms. TV segment accounted for the largest revenue share of 46.5% in 2022, owing to a large population still preferring watching news and sports events on traditional or smart TVs with families or friends. The developed and developing countries, especially in regions such as Asia Pacific, Latin America, and the Middle East and Africa, are the major contributors to the growth of this segment. For instance, according to the Cable and Satellite Broadcasting Association of Asia (CASBAA), in 2019, China accounted for more than 378 million TV households.

The digital platforms segment is estimated to register the fastest CAGR of 22.2% over the forecast period. The growth of this segment can be ascribed to the growing demand for national and global content from all age groups. Additionally, the increased penetration of connected devices and good internet connections enable people to watch content online anytime and from anywhere. Furthermore, the COVID-19 pandemic and the subsequent lockdowns imposed resulted in high adoption of on-demand content worldwide.

Deployment Insights

Based on deployment, the market is segmented into on-premises and cloud. The on-premise segment accounted for the largest revenue share of 52.6% in 2022, owing to the high number of broadcasters relying on conventional broadcasting systems, especially from developing countries such as China, India, and Brazil. The broadcasters in these countries mainly serve the consumers using satellite and DTH TV, hence relying on on-premise infrastructure and systems. For instance, in March 2019, India had 72.44 million active DTH subscribers.

The cloud segment is estimated to register the fastest CAGR of 21.8% over the forecast period. The growth of this segment can be attributed to the shifting preference of consumers from traditional TV channels to online and streaming media and entertainment services owing to the rising penetration of smartphones, smart TVs, and other connected devices. Moreover, the benefits associated with cloud deployments, such as flexibility, real-time access to broadcasting content and other services, and cost efficiency, also contribute to this segment's growth.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 40.1% in 2022. The region's dominance can be attributed to the early adoption of advanced broadcasting technologies and solutions and the existence of key market players in this region. Within the region, the U.S. accounted for the highest revenue share owing to the increasing demand for advanced broadcast scheduling solutions and services from broadcasters. Additionally, many television broadcast stations act as the major driver for market growth in the U.S. For instance, the U.S. accounts for 1,761 television broadcast stations, whereas Canada accounts for 148 stations.

In 2020, Europe accounted for the significant revenue share globally. The region is expected to continue to dominate over the forecast period owing to the growing OTT and online video industry in this region. Asia Pacific is expected to register the fastest CAGR of 22.3% over the forecast period. Factors such as the rising adoption of advanced technologies, the growing penetration of smartphones and connected devices, and increasing demand for on-demand content services are driving the market growth in this region. Moreover, the large number of TV households in countries such as China and India is also a key factor driving regional market growth. For instance, according to Indian Council for Research on International Economic Relations (ICRIER), India is the second-biggest television market worldwide, with 197 million TV households. Additionally, China accounts for 378 million TV households. Furthermore, according to the Broadcast Audience Research Council (BARC), approximately 54% of households in India have a cable connection.

Solution Insights

Based on the solution, the market is segmented into software and services. The software segment accounted for the largest revenue share of 63.1% in 2022. It can be attributed to the growing demand for broadcast scheduling solutions to schedule broadcasting content efficiently and make workflow flexible between various management teams.

The service segment is estimated to register the fastest CAGR of 21.7% over the forecast period, owing to the increasing cloud deployment of broadcast scheduling software solutions. The services segment is further sub-segmented into professional and managed services.

The managed services include maintenance, security, administration, and network monitoring. On the contrary, professional services comprise software deployment, consulting, migration, and other services. The professional services segment is expected to dominate the services segment throughout the forecast period.

Key Companies & Market Share Insights

The industry players are undertaking strategies such as product launches, acquisitions, and collaborations to increase their global reach. For instance, in March 2021, Imagine Communications announced its collaboration with MBC GROUP. This Dubai-based media company is also one of the major media content providers across the Middle East and North Africa (MENA) region. As a part of this collaboration, Imagine Communications offered Versio modular playout solution, which runs on COTS hardware. The solution allows MBC GROUP to add new channels quickly depending on business requirements, providing the additional benefit of cost-efficiency. Additionally, as a part of the collaboration, Imagine Communications also offered an end-to-end playout infrastructure to MBC, which offers interfaces to numerous external networks comprising data sources for on-air graphics, scheduling, and traffic.

Broadcasting service providers spend significantly on research and development activities to integrate new technologies and develop advanced products with exclusive and distinguishing features to gain a competitive advantage over other market players. For instance, in March 2020, AMC Networks Inc., WarnerMedia, and Disney partnered with Xandr, a New York-based marketing and advertising company. Under this partnership, the companies are reinventing their linear TV advertising with Xandr’s strategic buying platform, Xandr Invest, to provide a better customer experience. The platform is helping AMC Networks Inc.; WarnerMedia; and Disney augment their linear schedules, which helps them efficiently reach viewers across numerous networks.

Recent Developments

• In April 2023, Brightcove Inc. announced a partnership with Frequency Networks. Frequency, a prominent player in free ad-supported streaming TV (FAST) channel solutions, has successfully integrated with Brightcove's acclaimed video platform. This integration empowers customers to develop, launch, and oversee FAST channels effortlessly, enabling them to extend their audience and boost their earnings easily.

• In April 2023, WideOrbit announced a partnership with Telos Alliance. This partnership allows WideOrbit to offer broadcasters a more streamlined solution, significantly reducing the need for on-premises equipment to run a radio station efficiently. With the expanded partnership, all WO Automation for Radio server components and the virtual mixing console, Axia Altus, can now be installed on Amazon Web Services (AWS). It enables the delivery of remotely contributed and on-air audio through the cloud, utilizing Axia Altus and other technology from Telos Alliance.

• In January 2022, Banneker Partners announced the acquisition of Xytech Systems LLC. This acquisition represents a strategic investment by Banneker Partners to expedite Xytech's capacity to improve its range of solutions and operational delivery capabilities within this critical market segment.

Broadcast Scheduling Software Market Report Scope

Global Broadcast Scheduling Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global broadcast scheduling software market report on the basis of solution, deployment, application and region:

• Solution Outlook (Revenue in USD Million, 2017 - 2030)

  • Software

  • Services

    • Professional Services

    • Managed Services

• Deployment Outlook (Revenue in USD Million, 2017 - 2030)

  • On-Premises

  • Cloud

  • Hybrid

• Application Outlook (Revenue in USD Million, 2017 - 2030)

  • TV

  • Radio

  • Digital Platforms

• Regional Outlook (Revenue in USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • United Arab Emirates (UAE)

    • Saudi Arabia

    • South Africa