Bluetooth Smart & Smart Ready Market Size, Share & Trends Analysis By Technology, By Application (Transportation, Consumer Electronics, Home Automation, Medical), By Region, And Segment Forecasts, 2018 - 2025

Industry Insights

The global Bluetooth Smart and the smart ready market size was estimated at USD 4.27 billion in 2016. The market is expected to witness profound growth owing to increasing demand for wireless applications, as the Bluetooth (BT) technology facilitates convenient communication devoid of wires. The new standards developed by the Bluetooth Special Interest Group (SIG) significantly expand the market opportunities for Bluetooth Low Energy (BLE)-enabled products. The technology enables connectivity between existing BT-enabled smartphones, tablets, and PCs with the new BLE-compatible products. 

The BLE technology is evolving as a scalable low-power wireless networking technology. This development is expected to unlock lucrative growth opportunities in home automation, lighting, building automation, beacons, retail, and location-based applications. Factors such as security and privacy concerns and weak data streaming capabilities are anticipated to challenge market growth over the forecast period. However, improved Internet Protocol (IP) connectivity, speed, and privacy are expected to address these challenges.

Application Insights

In 2016, the consumer electronics segment accounted for more than 30% of the total market revenue share and is expected to continue witnessing substantial growth over the forecast period. This can be chiefly attributed to the robust demand for smartphones and tablets and increasing digitalization in emerging countries, such as Brazil, China, India, and other South Asian countries.

Almost all the products used for connectivity, customer safety, and entertainment are being enabled with BLE technology. The increasing demand for such advanced connected consumer electronics devices is expected to drive the Bluetooth Smart and Smart Ready market over the forecast period.

The home automation segment is also expected to witness bullish growth over the next eight years. The penetration of the BT technology in smart home applications is projected to increase over the forecast period since it is estimated that most of the homes already have at least one Bluetooth-compatible tablet or smartphone that they can use to control familiar smart home devices. Several innovative connected home products are being introduced in the market with the development of low-powered BT technology.

In the healthcare sector, BLE-enabled heart rate monitors, blood glucose monitors, asthma inhalers, pulse oximeters, and other products are becoming popular. These products are gaining high acceptance among the customers as they can easily establish a connection with BT-compatible smartphones, tablets, and PCs they already own, which is expected to drive the Medical & Health segment over the forecast period.

The retail & location-based services segment is expected to grow at a CAGR of more than 28% over the next eight years. The all-round ability and wide acceptance of the BT technology are expected to present a lucrative growth opportunity for Bluetooth beacons or iBeacons. These objects are powered by BLE and can transmit location information to the smartphone or tablet. This has widened the application scope of the BT technology for mobile couponing, mobile wallet, and location-based services. Beacons are expected to gain prominence in the retail industry for various applications that include in-store analytics, indoor navigation, proximity marketing, and contactless payments.

Technology Insights

The Bluetooth Smart segment is expected to grow at a CAGR of over 30% from 2017 to 2025. The robust growth in the global consumer electronics industry and the increasing preference for wireless connectivity are expected to drive the demand for Bluetooth Smart devices.

Consumer device manufacturers have started designing their products in such a way that they consume less power when connected to any BT-enabled tablet or smartphone. BT has become an acceptable standard in connected home systems, wearables, and monitoring devices.

Bluetooth Smart Ready devices are considered as dual-mode devices since they can communicate with both, classic Bluetooth devices and BLE devices. The increasing sale of smart wearables and consumer electronic products that require smartphones and tablets to monitor or control such devices is expected to drive the demand for Bluetooth Smart Ready devices over the forecast period. 

Regional Insights

The North American region has the largest market size, followed by the Asia Pacific and European regions. The increase in the number of products connected via the internet and the growing adoption of IoT technology is projected to drive the Bluetooth Smart and Smart Ready market in the North American region. In the Asia Pacific region, the market is expected to surpass USD 12 billion by 2025. The Smart Ready segment is expected to account for 60% of the market. The increasing penetration of smartphones, tablets, and other personal computing products is expected to boost the growth of the Asia Pacific regional market.

The U.S. market and the European regional market are expected to grow at a lower rate as compared to the Asian region. However, they are projected to witness steady growth over the forecast period. Within the European region, Germany is expected to witness the fastest growth. Japan, Germany, the U.S., and China are some of the prominent device manufacturing hubs in the world.

Competitive Insights

Texas Instruments Incorporated; Qualcomm Technologies, Inc.; Nordic Semiconductor ASA; Murata Manufacturing Co., Ltd.; Microchip Technology Inc.; Marvell Technology Group Ltd.; Dialog Semiconductor; Cypress Semiconductor Corporation; CEVA, Inc.; and Broadcom are some of the prominent market players globally.

In 2016, Cypress Semiconductor Corp. acquired Broadcom’s Wireless Internet of Things (IoT) business and its related assets to address the growing demand for IoT devices. Dialog Semiconductor, a UK-based technology company, aimed at accelerating the adoption of wireless technology by investing in Energous Corporation in November 2016.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the Bluetooth smart and smart ready market based on technology, application, and region:

• Technology Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

  • Bluetooth Smart

  • Bluetooth Smart Ready

• Application Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

  • Automotive & Transportation

  • Consumer Electronics

  • Home Automation

  • Medical & Health

  • Retail & Location-Based Services

  • Wearables

• Regional Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • UK

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa (MEA)