Blockchain Messaging Apps Market Size, Share & Trends Analysis Report By Operating System (Android, iOS), By Application (Message, Payment), By End-user, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global blockchain messaging apps market size reached a valuation of USD 22.3 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 43.6% from 2022 to 2030. The growth of the market is attributed to its decentralized end-to-end encryption technology providing high security to the users. The blockchain messaging apps have no central server that stores text messages or as a relay between the sender or receiver, thus preventing interception or a record. The adoption of blockchain messaging apps is attributed to the growing privacy and security concerns for other traditional messaging apps. The end-to-end or encryption in transit technology includes the service providers between the message delivery process, whereas, in blockchain messaging, no service provider is involved in the message delivery process.

The growing popularity of blockchain technology worldwide across various industries, including banking, process manufacturing, professional services, and retail, is anticipated to fuel the integration of blockchain technology in messaging applications. In addition, the growing smartphone penetration and increasing use of the internet have resulted in the growth of online messaging platform users, which eventually is expected to propel the growth of the market. For instance, in 2022, according to the GSMA Intelligence, the unique mobile phone users reached a figure of 5.48 million users worldwide. Furthermore, the benefits offered by blockchains, such as high crypto trading flexibility and tamper-proof data storability, are anticipated to drive the growth of the market during the forecast period.

The upgradation of operating systems and smartphones has increased the functionality of messaging applications. For instance, several blockchain messaging applications, such as Signal, have introduced a feature enabling users to send payments in cryptocurrencies to their contacts. Such technological advancements are expected to propel market growth. Furthermore, the factors such as increasing social media users across the globe also bode well for the market's growth. For instance, according to Our World in Data, the percentage of adult social media users in the U.S. have increased from 5% in 2005 to 79% in 2019.

The growing investments by venture capital firms in the market are further anticipated to offer new growth opportunities to the market. For instance, in June 2021, Minds, Inc., a blockchain-based social network, announced that it raised USD 10 million from the tech freedom organization Futo. The Minds, Inc. aimed to utilize funds to support its mission of building one of the largest crypto social networks worldwide to provide control in users' hands. Furthermore, the growing partnerships and collaborations between the market players and the technology companies also bode well for the market's growth.

Though the market is expected to grow during the forecast period, some challenges are anticipated to restrain the market growth. For instance, blockchain messaging apps are considered expensive to run and maintain compared to traditional messaging platforms. In addition, blockchain messaging apps can be slow compared to traditional messaging apps due to the fact that all nodes on the network must verify each transaction in blockchain messaging before its completion. Moreover, the lack of knowledge about blockchain-based messaging apps among developing economies acts as a restraining and hinders the growth of the market.

COVID-19 Impact Analysis

The COVID-19 pandemic positively impacted the market owing to the stringent lockdown regulations that made the population spend more time networking online The surge of partnerships and launches of blockchain-based decentralized social networking platforms is expected to boost the market growth during the forecast period.  For instance, in April 2021, Social Technologies LLC announced the introduction of the first phase of its decentralized social networking protocol launch. This launch aimed to put ownership and control of global social networks in the hands of its users.

Operating System Insights

The android segment dominated the market in 2021 and accounted for a share of more than 41.0% of the global revenue. The growth of the android segment is attributed to its dominance in the mobile operating system worldwide. For instance, according to the Business of Apps, a media and information brand for the app industry, Android is the most popular operating system across the globe, with active users summing to almost 2.5 million across 190 countries. Furthermore, the market players launching blockchain chat applications such as Signal, Secretum, and other apps offer support to android devices allowing android users to install and use those blockchain messaging apps. Thus, the aforementioned factors are expected to drive the segment's growth during the forecast period.

The iOS segment is anticipated to witness significant growth during the forecast period. The iOS operating system has its dominance in the North American region owing to the high number of Apple smartphone users. For instance, according to StatCounter, in October 2022, almost 51.95% of the mobile operating system market share in North America was captured by iOS. In addition, the blockchain messaging apps launched by market players provide support to iOS devices which are anticipated to drive the segment's growth in the future.

Application Insights

The message segment dominated the market in 2021 and accounted for a share of over 76.0% of the global revenue. The majority of the market players across the globe are rolling out blockchain messaging apps built to enhance the privacy and security of the texts interchanged on the messaging applications. For instance, in June 2022, Nansen, a blockchain analytics platform based in Singapore, announced the launch of messaging app based on Web3 known as Nansen Connect. The app included end-to-end encryption based on blockchain technology for one-on-one messaging.

The payment segment is anticipated to witness significant growth during the forecast period. The increasing popularity of cryptocurrency across the globe is anticipated to drive the segment’s growth during the forecast period. For instance, according to TripleA, as of 2022, the number of crypto users worldwide stood at 320 million. Furthermore, the increasing launches of payment features in blockchain-based messaging apps are also expected to drive the segment’s growth during the forecast period.

End-user Insights

The business segment dominated the market in 2021 and accounted for a share of over 54.0% of the global revenue. The segment’s growth is attributed to the benefits offered by blockchain messaging apps, such as ease of use and decentralized communication, resulting in high-privacy communication for businesses. Furthermore, various market players offer several business plans for enhanced security in business communication and group interaction. For instance, TokLok, a blockchain-based messaging app, offers various plans to business clients to enhance their security and offer data protection while communicating.

The individual segment is anticipated to witness the fastest growth during the forecast period. The growth of the individual segment is attributed to an increase in the adoption of overall messaging apps worldwide owing to high smartphone and internet penetration. For instance, according to the Business of Apps, media and information brand for the app industry, the number of individuals using messaging applications has surpassed 3 million in 2021. Furthermore, well-known messaging apps such as Telegram, are involved in creating their own blockchain-based messaging applications, which encourages individuals to use these decentralized apps for enhanced privacy.

Regional Insights

North America dominated the market in 2021 and accounted for a share of over 29.0% of the global revenue. The growth of the region is attributed to the presence of major market players, including Dust and Signal, among others. Furthermore, the legalization of cryptocurrency and the high adoption of blockchain technology in the region bodes well for the market's growth. In addition, the market players are increasingly launching apps and entering into partnerships with technology companies is expected to drive regional growth of the market during the forecast period.

Asia Pacific is expected to witness the fastest growth during the forecast period. The growing population and increasing smartphone & internet penetration across the countries is expected to fuel the growth of the regional market. For instance, according to the report named The Mobile Economy Asia Pacific 2021 by GSM Association, smartphone adoption across the region stood at 68% in 2020, which is expected to propel to 83% by 2025. In addition, the market players such as Signal have launched applications and provided access to individuals in the region to blockchain messaging apps.

Key Companies & Market Share Insights

The market is moderately fragmented due to the presence of several predominant market players. Market players aim at new product development initiatives as part of their efforts to develop their offerings. For instance, in June 2022, DeSo Blockchain announced the launch of DeSo Messenger, a decentralized messaging app. DeSo Messenger is an application based on DeSo, a layer-1 blockchain tailored to decentralize and scale social applications to millions of users.

To further broaden their global market presence, multiple companies are working on strategic planning such as partnerships, collaborations, and mergers & acquisitions. Moreover, companies and startups are involved in fundraising activities to expand their capabilities. For instance, in November 2022, Notifi, a communication infrastructure platform for web3, announced that it raised USD 10 million through a seed funding round co-led by Race Capital and Hashed. With the funding company aimed to expand support into other layer ecosystems and enable advanced user experience by providing developers with more tools. It also planned to scale its team to meet product line requirements. Furthermore, some prominent players in the global blockchain messaging apps market are:

• CYBER DUST

• Status

• Crypviser

• Sappchat.com

• Signal

• Solana Foundation

• Crypto-Chat

• Telegram

• Beepo LLC

• CryptoDATA

Blockchain Messaging Apps Market Report Scope

Global Blockchain Messaging Apps Market Segmentation

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2019 to 2030. For this study, Grand View Research has segmented the global blockchain messaging apps market report based on operating system, application, end-user, and region.

• Operating System Outlook (Revenue, USD Million, 2019 - 2030)

  • Android

  • iOS

  • Others

• Application Outlook (Revenue, USD Million, 2019 - 2030)

  • Message

  • Payment

• End-user Outlook (Revenue, USD Million, 2019 - 2030)

  • Individual

  • Business

• Regional Outlook (Revenue, USD Million, 2019 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Netherlands

  • Asia Pacific

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa