Beet Root Powder Market Size, Share & Trends Analysis Report By Product (Conventional, Organic), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Beet Root Powder Market Size & Trends

The global beet root powder market size was estimated at USD 417.7 million in 2023 and is expected to grow at a CAGR of 4.8% from 2024 to 2030. Beet root powder, derived from dehydrated beets, has gained considerable attention in the health and wellness industry. Its rise in popularity since 2022 can be attributed to the growing demand for natural and functional foods, alongside an increased awareness of its health benefits.

Beet root powder is celebrated for its nutritional profile, which includes high levels of nitrates, antioxidants, vitamins and minerals. These components are linked to various health benefits such as improved athletic performance, reduced blood pressure, enhanced cardiovascular health, and better cognitive function. The fitness and wellness communities have particularly embraced beet root powder, promoting it as a natural supplement to enhance stamina and recovery. This endorsement has significantly contributed to its popularity among health-conscious consumers and athletes.

The versatility of beet root powder in culinary applications has further fueled its market growth. It can be easily incorporated into smoothies, juices, soups, sauces, and baked goods, providing a convenient way to boost nutritional intake without altering the flavor profile drastically. The natural sweetness and vibrant color of beet root powder also make it an appealing ingredient for health-conscious bakers and chefs.

The shift towards plant-based diets has been a significant trend in the recent times. Beet root powder, as a plant-derived product, aligns perfectly with this movement. Its nutritional benefits and versatility make it an attractive option for vegetarians, vegans, and those seeking to reduce their meat consumption. The plant-based diet trend has been instrumental in driving the demand for beet root powder.

Unibar Corporation offers beet root powder as a nutritional supplement Univita for active nutrition due to its positive blood flow effects and potential to increase nitric oxide levels. This increase via beetroot supplement has been shown to support cardiorespiratory functions and mitochondrial efficiency.

Univita Beetroot powder is a patented, fortified beetroot juice "spray dried" powder that offers an enhanced nutrient and phytochemical profile. Utilizing Unibar's patented clean biofortification process, it ensures improved mineral absorption through chelation, leading to increased bioavailability. This process also stimulates plant tissue for better nutrient uptake and higher concentrations of secondary metabolites, embodying the Univita Promise of superior nutritional benefits.

Companies have been innovating to diversify their beet root powder offerings. For instance, some brands have introduced flavored beet root powders, blending them with other superfoods like turmeric and ginger to enhance their appeal. Others have developed beet root powder supplements targeting specific health concerns, such as cardiovascular health or cognitive function.

Despite its popularity, the beet root powder market faces challenges such as supply chain disruptions, fluctuating raw material costs, and competition from other superfoods. However, the market outlook remains positive due to the sustained interest in health and wellness. As consumer preferences continue to evolve, the demand for natural and functional foods like beet root powder is expected to grow.

Innovations in product development, coupled with strategic marketing initiatives, will likely drive further growth in the beet root powder market. Additionally, as research continues to uncover more health benefits of beet root powder, its credibility and appeal will be further strengthened, solidifying its position in the health food industry.

Product Insights

The conventional beet root powder accounted for a revenue share of around 54% in 2023. The cost-effectiveness and wide availability of this product driving the market. It is produced using standard agricultural practices, which makes it more affordable and accessible to a broader range of consumers. The increasing demand for natural colorants in the food industry also fuels its market growth, as conventional beet root powder is often used as an economical alternative to artificial colors.

The organic beet root powder is projected to grow at a CAGR of 5.5% over the forecast period. Health-conscious consumers are increasingly seeking products free from pesticides, synthetic fertilizers, and GMOs. The premium pricing of organic products is justified by the perceived health benefits and environmental friendliness.

Distribution Channel Insights

The supermarkets/hypermarkets segment accounted for a revenue share of around 35% in 2023. Supermarkets and hypermarkets are popular sales channels due to their convenience and wide product availability. The increasing consumer preference for one-stop shopping experiences boosts the sales of beet root powder in these outlets.

The online segment is estimated is projected to grow at a CAGR of 6.1% over the forecast period. Online sales of beet root powder are growing rapidly due to the convenience of home delivery and the availability of a wide range of products. E-commerce platforms allow smaller brands to reach a global audience and provide consumers with detailed product information and reviews. For instance, on Amazon, a variety of beet root powder brands, including niche organic options, are available, with customer reviews helping to guide purchasing decisions.

Application Insights

Food & beverage beet root powder accounted for a revenue share of around 36% in 2023. The use of beet root powder in the food and beverage industry is driven by its natural coloring properties and health benefits. It is increasingly incorporated into smoothies, juices, and baked goods to enhance nutritional value and add a vibrant color without synthetic additives.

Nutraceuticals & dietary supplements beet root powder is estimated is projected to grow at a CAGR of 5.5% over the forecast period. The nutraceuticals and dietary supplements segment is expanding due to the growing interest in functional foods and supplements that offer specific health benefits, such as improved athletic performance and cardiovascular health.

Regional Insights

The beet root powder market in North America held 36% of the global revenue in 2023. The North American market is characterized by high consumer awareness and demand for health supplements and functional foods. The popularity of fitness trends and a strong e-commerce infrastructure support the growth of beet root powder sales.

U.S. Beet Root Powder Market Trends

The beet root powder market in the U.S. emerged and accounted for a revenue share of around 81% in the year 2023. In the U.S., the beet root powder market benefits from robust marketing and a strong presence in both physical retail and online channels. The increasing trend towards health and wellness, coupled with a preference for natural ingredients, drives demand.

Asia Pacific Beet Root Powder Market Trends

Asia Pacific is expected to grow at a CAGR of 6.4% from 2024 to 2030. The Asia Pacific region is witnessing a rising interest in superfoods and natural supplements due to increasing health consciousness and disposable income. Countries like China and India are emerging markets for beet root powder, driven by a growing middle class seeking healthier dietary options.

Europe Beet Root Powder Market Trends

The beet root powder market in Europe is projected to grow at a CAGR of 4.4% from 2024 to 2030. Europe has a well-established market for organic and natural products, with beet root powder gaining traction due to its health benefits and use in various culinary applications. The emphasis on sustainable and organic farming practices also bolsters the market in this region.

Key Beet Root Powder Company Insights

The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets.

Recent Developments

• In February 2023, Nature’s Way Products LLC launched its Beet Root Powder, designed to support antioxidant pathways and enhance free radical scavenging activity. For optimal results, it is advised to mix this vibrant pink powder with any beverage to pair it with a latte or a cup of tea.

• In May 2022, UpBiet, a product developed by Sibelius Natural Products based in the UK, launched with a focus on addressing fatigue, enhancing cerebral blood flow, and boosting stamina. It utilizes a clinically validated source of beetroot juice crystals. UpBiet is available in multiple formats, including beverages, gels, powders, jellies, and shot pots, catering to diverse consumer preferences.

Beet Root Powder Market Report Scope

Global Beet Root Powder Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global beet root powder market based on the product, application, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional

  • Organic

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverage

  • Nutraceuticals & Dietary Supplements

  • Cosmetics & Personal Care

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa