A three-pronged approach was followed for deducing the beauty and personal care products market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for beauty and personal care products market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of beauty and personal care products market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The beauty and personal care products market was categorized into four segments, namely type (Conventional, Organic), product (Skin Care, Hair Care, Color Cosmetics, Fragrances), distribution channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).
The beauty and personal care products market was segmented into type, product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The beauty and personal care products market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seventeen countries, namely, the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, South Africa, UAE
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The beauty and personal care products market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Unilever is a multinational consumer goods company with a diverse portfolio of cleaning agents, food, beverages, and personal care products. The brands under the company operate under five groups—beauty and wellbeing, personal care, home care, nutrition, and ice cream.
Estee Lauder Companies, Inc. is a manufacturer, marketer, and distributor of skincare, makeup, fragrance, and hair care products. Its portfolio comprises renowned brands such as Aramis, Origins, M·A·C, Estée Lauder, Smashbox, KILIAN PARIS, Dr.Jart+, La Mer, Bobbi Brown Cosmetics, Jo Malone London, Lab Series, GLAMGLOW, Too Faced, Aveda, Bumble and Bumble, TOM FORD, Le Labo, Clinique, Darphin Paris, Editions de Parfums Frédéric Malle, AERIN Beauty, NIOD, and The Ordinary.
Kao Corporation is a manufacturer, seller, and distributor of cosmetics and personal care products. The company houses over 50 brands catering to cosmetics, skincare and hair care, salon, health care, and fabric & home care.
Shiseido Co., Ltd. is a manufacturer, distributor, retailer, and seller of skin care, cosmetics, fragrance, and personal care products. The company owns numerous brands and subsidiaries globally, in addition to its founding label Shiseido.
Revlon Consumer Products LLC, an American multinational, manufactures and markets beauty care products, including cosmetics, hair care, skincare, and fragrances. It operates a diverse portfolio of 15+ brands, distributing its products in over 150 countries.
Oriflame Cosmetics SA. is a global social-selling beauty company operating in over 60 markets. It boasts a diverse portfolio of nature-inspired beauty and wellness products, marketed through approximately 3 million Independent Oriflame Brand Partners.
Procter & Gamble, along with its subsidiaries, manufactures and sells consumer roducts worldwide through 10 major segments: baby care, feminine care, fabric care, hair care, personal health, home care, oral care, family care, grooming, and skin and personal care.
L'Oréal Groupe manufactures, retails, and markets products related to hair color, skincare, sun protection, make-up, perfume, and beauty care. The company has a vast portfolio of 34 international brands, which include Lancôme, Giorgio Armani Beauty, Diesel, Kiehl’s, Ralph Lauren, Yves Saint Laurent Beauté, Essie, Kérastase, Shu Uemura, Viktor & Rolf, Biotherm, Maison Margiela, URBAN DECAY, Redken, Maybelline New York, Vichy, La Roche-Posay, Garnier, and L’Oréal Paris.
Avon Products, Inc. is a multinational cosmetic, perfume, skincare, and personal care company. It operates with a dedicated focus on innovation and quality in the beauty industry. Its Innovation Centers comprise a world-class team of scientists, engineers, and beauty specialists working across hi-tech labs worldwide, including hubs in Brazil, Poland, China, the Philippines, South Africa, and the U.K.
Coty Inc. is a manufacturer, designer, distributor, and retailer of fragrances, cosmetics, skincare, nail care, and hair care products. The company sells a wide range of products under 77 brands, which are segmented into Coty Luxury, Coty Consumer Beauty, and Coty Professionals.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
revenue/volume
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 - 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.