Beard Oil Market Size, Share & Trends Analysis Report By Type (Conventional, Organic), By Distribution Channel (Hypermarkets & Supermarkets, Drugstores & Pharmacies, E-commerce/Online, Specialty Stores), By Region, And Segment Forecasts, 2025 - 2030

Beard Oil Market Size & Trends

The global beard oil market size was valued at USD 979.6 million in 2024 and is expected to expand at a CAGR of 7.4% from 2025 to 2030. The rising popularity of facial hair styles, such as beards and mustaches, has led to increased demand for grooming products. Men are becoming more invested in their appearance and grooming routines and recognizing the importance of maintaining healthy and well-groomed facial hair is expected to drive market growth. In addition, fashion experts and celebrity endorsements play a crucial role in increasing awareness about these products and influencing consumer buying patterns, thereby supporting the growth of the market. In February 2019, a Namibian model Wellem Kapenda in association with cosmetic brand Chrisla Essentials launched new scented oil.

This product suits all skin types, offers moisturizing capabilities, and includes various essential carrier oils for healthy hair growth. Chrisla Essentials has been made available through company-owned stores and selected pharmacies. In February 2019, Wahl launched beard care products, including oils, to treat skin dryness, itchiness, irritation, and hair loss. These oils are formulated with a proprietary combination of four essential oils: manuka, moringa, meadowfoam seed, and clove. These oils help maintain hydrated and healthy skin and facial hair. 

The growing awareness of the benefits of beard oil, such as moisturizing the skin, softening facial hair, and reducing itchiness, has contributed to its popularity. The expansion of the e-commerce sector has also made it easier for consumers to access and purchase beard oil products, further driving market growth. In addition, the increasing disposable income levels and willingness to spend on premium grooming products have supported the market's expansion.

Type Insights

Conventional beard oils dominated the market, with the largest revenue share of 56.4% in 2024. Compared to their organic counterparts, conventional beard oils are typically more affordable and widely available, making them accessible to a broader consumer base. The established trust and familiarity with conventional brands and products also contribute to their strong market position. The effectiveness of conventional beard oils in providing essential grooming benefits, such as moisturizing the skin, softening facial hair, and reducing itchiness, further enhances their appeal.

Organic is expected to grow at the fastest CAGR of 7.9% over the forecast period. This rapid growth is driven by increasing consumer awareness and preference for natural and chemical-free grooming products. Many consumers are becoming more health-conscious and environmentally aware, seeking products that are made from sustainable, organic ingredients. Organic beard oils are considered safer and more beneficial for skin and facial hair health, as they are free from synthetic additives and harsh chemicals. The rising trend of natural and holistic grooming, along with the willingness of consumers to invest in premium, eco-friendly products, significantly boosts the demand for organic beard oils.

Distribution Channel Insights

Supermarkets & hypermarkets dominated the market with the largest revenue share in 2024. These large retail chains offer extensive product ranges, making it convenient for consumers to find and purchase beard oil along with their regular shopping. The availability of diverse brands and product options caters to various consumer preferences and price points. Additionally, the trust and familiarity associated with well-known supermarkets and hypermarket chains enhance consumer confidence in purchasing grooming products from these outlets. Frequent promotional activities, discounts, and in-store displays further boost sales, solidifying the dominance of supermarkets and hypermarkets in the beard oil market.

The E-commerce/online segment is expected to grow at the fastest CAGR over the forecast period. The increasing convenience and accessibility of online shopping allow consumers to easily browse and purchase beard oil products from the comfort of their homes. E-commerce platforms offer various brands and product options, often at competitive prices, which enhances the overall shopping experience. The ability to read customer reviews and compare products also plays a significant role in driving online sales. Additionally, the influence of social media and digital marketing campaigns promoting beard care products further boosts demand.

Regional Insights

North America's beard oil market is expected to grow at a CAGR of 7.5% over the forecast period. This growth is driven by a cultural shift towards embracing facial hair, particularly among younger demographics. Men are increasingly investing in grooming routines, recognizing the importance of maintaining healthy and well-groomed facial hair. The rising popularity of beards and mustaches, influenced by celebrities, athletes, and social media personalities, has significantly boosted the demand for beard care products.

U.S. Beard Oil Market Trends

The U.S. beard oil market is expected to grow significantly over the forecast period. The trend towards natural and organic ingredients is particularly strong in the U.S., with many consumers seeking products free from synthetic additives and harsh chemicals. The influence of social media and digital marketing campaigns promoting beard care products has also played a crucial role in driving demand.

Asia Pacific Beard Oil Market Trends

Asia Pacific beard oil dominated the global market with the largest revenue share of 39.5% in 2024. The region's large and growing male population, coupled with increasing awareness about personal grooming and self-care, drives significant demand for beard oil products. The influence of social media and grooming trends, particularly among younger demographics, further boosts the market. Additionally, the rise of e-commerce platforms in countries like China and India makes beard oils more accessible to a wider audience. The availability of various brands and product options also caters to diverse consumer preferences, enhancing market growth.

Europe Beard Oil Market Trends

Europe beard oil market was identified as a lucrative region in 2024. Men's increasing emphasis on personal grooming and self-care has significantly boosted demand for beard care products. European consumers are highly conscious of product quality and often prefer premium, natural, and organic beard oils, which align with their health and environmental concerns. The presence of established grooming brands and the rise of artisanal and niche beard oil producers also contribute to market growth. Additionally, the robust e-commerce infrastructure in Europe makes it easier for consumers to access a wide range of beard oil products, further supporting market expansion.

Key Beard Oil Company Insights

Some key companies in the beard oil market include Bossman Brands Inc., Brickell Brands LLC., Leven Rose, Mountaineer Brand Products, American Beard Bully Co., and others.

• Bossman Brands Inc. offers a range of all-natural beard oils designed to nourish and enhance facial hair. Its products are formulated with high-quality ingredients such as jojoba oil, soybean oil, sunflower seed oil, beeswax, castor seed oil, coconut oil, avocado oil, shea butter, and tocopherol.

• Brickell Brands LLC. specializes in natural and organic grooming products, including their highly acclaimed beard oil. Their beard oil is designed to shine, condition, and moisturize facial hair while soothing and hydrating the skin beneath. The product features a blend of argan oil, aloe vera, jojoba oil, coconut oil, and other natural ingredients that provide essential nutrients to the beard and skin.

Recent Developments

• In April 2024, Piramal Pharma's Consumer Products Division launched the BOHEM product range, marking its entry into the men's personal grooming category. The range includes a Beard Growth Oil, Hair Removal Spray, and Underarm Roll-On to promote inclusive self-care routines among men.

Beard Oil Market Report Scope

Global Beard Oil Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global beard oil market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic

  • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Drugstores and Pharmacies

  • E-commerce/Online

  • Others (Department Stores, etc.)

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa