Bagel Market Size, Share & Trends Analysis Report By Product (Plain Bagel, Flavored Bagel), By Distribution Channel (Foodservice, Retail), By Region, And Segment Forecasts, 2024 - 2030

Bagel Market Size & Trends

The global bagel market size was estimated at USD 4.63 billion in 2023 and is expected to grow at a CAGR of 5.5% from 2024 to 2030. One of the most significant drivers of the market is the growing demand for convenient and quick breakfast options. In the fast-paced modern world, consumers are increasingly seeking out foods that are easy to prepare and consume on the go. Bagels, which can be easily toasted and paired with a variety of spreads or fillings, fit this need perfectly. Furthermore, the rise of bagel cafés and chains, particularly in North America and Europe, has significantly contributed to the growth of the market. Chains like Bruegger's Bagels, Einstein Bros. Bagels, and Panera Bread have capitalized on the demand for fresh, high-quality bagels served in a café environment.

Bagels have deep cultural roots, particularly within Jewish communities in Eastern Europe. The migration of Jewish populations to North America in the late 19th and early 20th centuries brought bagels into mainstream American culture. Over time, the bagel transitioned from a niche ethnic food to a widely consumed product. This cultural shift played a crucial role in the initial expansion of the market, especially in urban centers like New York City. Today, the cultural legacy of bagels continues to drive their popularity, particularly in regions with strong Jewish heritage, thus expected to augment the growth of the market during the forecast period.

The health and wellness trend has significantly impacted the market. As consumers become more health-conscious, there has been a growing demand for bagels that cater to specific dietary needs. This includes gluten-free, low-calorie, high-fiber, and protein-enriched bagels. Manufacturers have responded by introducing products that align with these preferences. For instance, Western Bagel Baking Corp. offers "Alternative Bagels" that are lower in calories and carbs, appealing to consumers on weight management programs. The rise of plant-based diets has also led to the introduction of vegan bagels, which exclude dairy or egg-based ingredients.

Furthermore, there is a growing consumer preference for authentic and artisanal products, which has benefited the market. Artisanal bagels, often made using traditional methods and high-quality ingredients, are perceived as being of superior quality compared to mass-produced alternatives. This trend has given rise to boutique bagel shops and bakeries that emphasize hand-rolled, kettle-boiled bagels made from organic or locally sourced ingredients. St-Viateur Bagel in Montreal, for instance, is renowned for its traditional method of bagel making, which has attracted a loyal customer base both locally and internationally. The demand for authenticity and craftsmanship has driven the growth of this segment of the market.

Manufacturers in the bagel market have been proactive in responding to consumer demands for variety and innovation. Traditional plain or sesame bagels have given way to a wide array of flavors, from blueberry and cinnamon raisin to more adventurous options like everything bagels and jalapeño cheddar. This diversification of flavors has helped attract a broader consumer base, catering to different taste preferences. Additionally, the introduction of bagels made from alternative grains, such as whole wheat, gluten-free, and low-carb options, has expanded the market to include health-conscious consumers. Companies like Einstein Bros. Bagels have launched new flavors and limited-edition products to keep the market engaged. All the above-mentioned factors are expected to support the demand and growth of market during the forecast period.

Product Insights

The flavored bagel accounted for a revenue share of 23.12% in 2023. Flavored bagels offer a wide range of taste profiles, catering to diverse consumer preferences. From sweet options like cinnamon raisin and blueberry to savory varieties like onion, garlic, and everything bagels, these products appeal to different consumer segments. The ability to cater to various taste preferences makes flavored bagels more appealing than plain or other niche varieties, driving their market dominance. Furthermore, manufacturers have continuously innovated with new and unique flavors to keep consumers engaged. Limited-edition flavors, seasonal offerings, and region-specific varieties are examples of how brands differentiate their products. For instance, the introduction of pumpkin spice bagels during the fall season or jalapeño-flavored bagels in regions with a preference for spicier foods helps capture consumer interest and drive sales.

The protein bagel segment is expected to grow at a CAGR of 6.8% from 2024 to 2030. The growing global trend towards health and fitness has significantly boosted the demand for high-protein foods. Protein bagels, which offer the benefits of a traditional bagel with added protein content, cater to this demand. Health-conscious consumers, athletes, and fitness enthusiasts are increasingly incorporating protein-rich foods into their diets, driving the growth of protein bagels.

Protein bagels are often marketed as convenient meal replacements or snacks for busy consumers. The ability to provide a quick, protein-rich meal that fits into a busy lifestyle has made protein bagels a popular choice among working professionals and on-the-go consumers. In addition, manufacturers are leveraging various protein sources, such as whey, pea protein, and soy, to create protein bagels that cater to different dietary preferences, including vegetarian and vegan options. This innovation has expanded the consumer base for protein bagels, contributing to their rapid market growth during the forecast period.

Distribution Channel Insights

Sales through retail channels such as hypermarkets & supermarkets, convenience stores, online, among others, accounted for a revenue share of 65.56% in 2023 in the market. Traditionally, bagels were primarily sold in bakeries and specialty stores, but the rise of supermarkets, hypermarkets, and convenience stores has made bagels more accessible to a broader audience. Additionally, the growth of e-commerce has provided consumers with the convenience of ordering bagels online and having them delivered to their doorstep. This has been particularly beneficial for brands that do not have a strong physical retail presence but can reach consumers through online sales channels.

Furthermore, retail stores offer the convenience of one-stop shopping, where consumers can purchase all their groceries, including bagels, in a single trip. This convenience factor is particularly appealing to busy consumers, driving higher foot traffic and sales through retail outlets for the bagel across the world during the forecast period.

Sales of bagels through foodservice are expected to grow with a CAGR of 4.5% from 2024 to 2030. The growth of café culture, particularly in urban areas, has contributed to the rising demand for bagels in foodservice outlets. Cafés and coffee shops often feature bagels on their menus, paired with coffee or other beverages, catering to consumers looking for a quick and satisfying meal or snack. Furthermore, foodservice outlets offer the advantage of customization, allowing consumers to personalize their bagels with various toppings, spreads, and fillings. The ability to tailor their meals to individual preferences enhances the appeal of bagels through the foodservice channel. Additionally, the perception of freshness and quality at foodservice establishments further drives consumer demand.

In addition, foodservice operators have responded to the growing demand for healthier options by offering whole grain, multigrain, and gluten-free bagels on their menus. The inclusion of these healthier alternatives has attracted health-conscious consumers to foodservice establishments, contributing to the rapid growth of bagel sales in this channel.

Regional Insights

North America market accounted for a revenue share of 50.29% in 2023. Bagels have a deep cultural significance in North America, particularly in urban centers with large Jewish populations like New York City and Montreal. The traditional New York-style bagel, known for its dense texture and distinct flavor, has become a staple in American cuisine. North American consumers are increasingly seeking variety and innovation in their food choices. Manufacturers have responded by introducing new flavors, healthier options like whole wheat and multigrain bagels, and specialty products such as gluten-free and low-carb bagels. This innovation caters to a broad audience, from traditionalists who prefer classic plain or sesame bagels to health-conscious consumers looking for protein-enriched or low-calorie options, thus driving the demand for the market in this region during the forecast period.

U.S. Bagel Market Trends

The market in the U.S. is expected to grow at a CAGR of 5.1% from 2024 to 2030. The U.S. foodservice sector, particularly the café culture, has been instrumental in driving the market growth. Bagels are a staple item in many coffee shops and breakfast chains, often served with cream cheese, smoked salmon, or as part of breakfast sandwiches. The convenience and versatility of bagels make them a popular choice for on-the-go consumers, contributing to their sustained demand in the foodservice industry, which is expected to drive the growth of the market in the country during the forecast period.

Asia Pacific Bagel Market Trends

Asia Pacific market is expected to grow at a CAGR of 6.5% from 2024 to 2030. The influence of Western food culture in Asia Pacific, particularly in urban areas, has led to the growing popularity of bagels. As more consumers in the region are exposed to Western cuisine through travel, media, and the presence of international food chains, bagels have gained acceptance as a trendy and versatile food option. This is particularly evident in countries like Japan, South Korea, and Australia, where Western-style cafés and bakeries are popular. Thus, the above-mentioned factor is expected to drive the demand and growth of the market in the region during the forecast period.

Europe Bagel Market Trends

The Europe market is expected to grow at a CAGR of 5.8% from 2024 to 2030. The demand for artisanal and premium food products is strong in Europe, and this trend extends to the market. European consumers are willing to pay a premium for high-quality, freshly baked bagels made with natural ingredients. This has led to the growth of artisanal bagel bakeries across Europe, particularly in countries like the UK, France, and Germany, where consumers appreciate the craftsmanship and quality of artisanal products. Furthermore, the retail channel in Europe is also seeing growth in the market, driven by the increasing availability of bagels in supermarkets and specialty stores, thus, which is expected to contribute to the growth of the market in Europe during the forecast period.

Key Bagel Company Insights

The global market is characterized by numerous well-established and emerging players. Recognizing the increasing demand for healthier food products, manufacturers are developing bagels that cater to health-conscious consumers. This includes whole wheat, multigrain, and high-protein bagels, as well as options that are low in carbohydrates or calories. Furthermore, to appeal to a broader audience, manufacturers are expanding their product lines with a variety of flavors. Everything bagels, cinnamon raisin, blueberry, and jalapeño are just a few examples of the diverse flavors available. This variety not only attracts traditional bagel consumers but also brings new customers who are interested in trying different taste profiles.

In addition, manufacturers are exploring opportunities to introduce bagels to regions where they have traditionally not been a staple, such as Asia and Latin America. This often involves adapting products to suit local tastes and preferences, such as introducing new flavors or smaller-sized bagels.

Recent Developments

• In August 2024, Bimbo Bakeries USA, a subsidiary of Grupo Bimbo SAB de CV, collaborated with WK Kellogg Co. to introduce Thomas’ Froot Loops Mini Bagels. These limited-edition, pre-sliced bagels combine the iconic taste of Kellogg’s Froot Loops with the convenient, snack-sized Thomas’ Mini Bagels. The product was launched at Walmart and Kroger stores.

• In April 2024, Bagels & Co., a Philadelphia-based hospitality group, opened a new location at Temple University in Philadelphia, Pennsylvania, U.S. The grand opening took place on April 29, with the first 100 customers receiving a free bagel with cream cheese.

Bagel Market Report Scope

Global Bagel Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bagel market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Plain Bagel

  • Flavored Bagel

  • Protein Bagel

  • Wholewheat Bagel

  • Egg Bagel

  • Gluten-free Bagel

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Foodservice

  • Retail

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa