Baby Stroller Market Size, Share & Trends Analysis Report By Product (Lightweight, Travel System), By Distribution Channel (Specialist Retailers, Hypermarket/Supermarket), By Region, And Segment Forecasts, 2025 - 2030

Baby Stroller Market Size & Trends

The global baby stroller market size was valued at USD 2.63 billion in 2024 and is expected to grow at a CAGR of 5.9% from 2025 to 2030. The increasing birth rates in various regions fuel the demand for baby strollers as parents seek convenient and safe ways to transport their infants. Additionally, the rising trend of nuclear families and dual-income households drives the need for baby products that offer mobility and flexibility. Innovations in stroller designs, such as lightweight materials, compact folding mechanisms, and enhanced safety features, attract consumers.

Moreover, parents' growing awareness of the importance of ergonomic designs and comfort for their babies is influencing purchasing decisions. As urbanization expands, the demand for portable and versatile baby strollers is expected to rise, further contributing to the market's growth. Economic factors, such as increased disposable income and a higher standard of living, also enable consumers to invest in premium baby stroller products.

The growing number of birth rates across the globe is anticipated to drive market growth. With many parents seeking to maintain active lifestyles, strollers designed for jogging, hiking, and traveling are in high demand. Technological advancements like smart strollers equipped with sensors and connectivity features are capturing consumer interest, offering enhanced safety and convenience. The rise in online retailing and the influence of social media have made it easier for parents to access various stroller options and read reviews, thus driving purchases. Furthermore, environmental consciousness leads to a preference for eco-friendly and sustainable stroller materials, which manufacturers are increasingly adopting. 

Product Insights

Lightweight baby strollers dominated the market with the largest revenue share of 38.0% in 2024. Modern parents increasingly prioritize convenience and ease of use, which lightweight strollers offer in abundance. These strollers are designed to be easily maneuverable, making them ideal for urban environments where navigating crowded streets and public transport is a common challenge. Additionally, the demand for travel-friendly options has surged, with families seeking portable strollers that can be effortlessly folded and stored. The versatility of lightweight strollers, often equipped with features such as multi-position recline and ample storage space, enhances their appeal. Safety and durability are also crucial drivers, with manufacturers investing in high-quality materials and design improvements to meet rigorous safety standards. Social media and online reviews play a significant role, as positive endorsements and recommendations further boost consumer confidence and drive sales in this segment.

Travel system is expected to witness the fastest CAGR of 6.7% over the forecast period. Travel systems combining strollers with infant car seats are gaining popularity due to their convenience and multifunctionality. Parents appreciate the seamless transition from car to stroller without disturbing their infants, making travel systems a preferred choice for busy lifestyles. Enhanced safety features, ergonomic designs, and compatibility with a wide range of car models further add to their appeal. As parents continue to seek practical, all-in-one solutions for their childcare needs, the travel system segment is set to experience significant growth.

Distribution Channel

Specialist retailers dominated the market, with the largest share of 55.5% in 2024. These retailers offer tailored shopping experiences, providing expert advice and personalized service, which reassures customers to make significant purchases for their infants. The extensive product range in these stores allows parents to compare and choose the best option according to their needs. Furthermore, specialist retailers often stock premium brands and the latest models, attracting consumers who prioritize quality and innovation. The trust and credibility of these stores built over the years, coupled with their expertise in baby products, enhance customer loyalty and drive repeat business.

Online retailers are expected to grow significantly over the forecast period. The convenience of shopping from home, coupled with the ability to compare a wide array of products and prices, is driving this trend. Online platforms offer detailed product descriptions, reviews, and ratings, which help parents make informed decisions. Additionally, the rise of mobile commerce and the integration of secure payment gateways have further boosted consumer confidence in online shopping. As e-commerce and technology continues to evolve, the accessibility and user experience of online retail platforms are expected to improve, making them an increasingly popular choice for baby stroller purchases.

Regional Insights

The North American baby stroller market dominated the global market, with a revenue share of 36.1% in 2024. The region's high disposable income levels enable consumers to invest in premium and high-quality baby strollers. Additionally, the strong presence of major market players and advanced retail infrastructure make a wide range of products easily accessible to parents. Growing awareness about baby safety standards and preferences for ergonomic and versatile designs further boosts market demand.

U.S. Baby Stroller Market Trends

The U.S. baby stroller market is expected to grow significantly over the forecast period. The trend of dual-income households increases the need for convenient and efficient baby transportation solutions, propelling market growth in the U.S. This combination of economic stability, consumer awareness, and availability of innovative products underpins the region's leading position in the global baby stroller market.

Europe Baby Stroller Market Trends

Europe's baby stroller market was identified as a lucrative region in 2024. The region's strong emphasis on child safety standards and regulations ensures a high demand for quality baby products. Additionally, the rising number of working parents and the trend of dual-income households have increased the need for convenient and multifunctional strollers. European consumers are also known for their preference for high-end, stylish, and eco-friendly products, prompting manufacturers to innovate and offer premium strollers that cater to these preferences. The extensive network of specialized baby product retailers and the growing popularity of online shopping further contribute to the market's growth, making Europe a key player in the global baby stroller industry.

The UK baby stroller market is expected to grow significantly over the forecast period. An increasing number of working parents and the rising trend of nuclear families drive this growth. Furthermore, the UK market is witnessing a surge in the preference for premium, high-quality strollers that offer advanced features and safety measures, which is expected to drive market growth in the coming years.

Asia Pacific Baby Stroller Market Trends

The Asia Pacific baby stroller market is expected to grow at the fastest CAGR of 6.8% over the forecast period. The region's rising birth rates and increasing urbanization drive the demand for baby strollers. Economic growth and higher disposable incomes also enable parents to invest in high-quality and innovative baby products. The growing awareness about child safety and the benefits of ergonomic designs are also influencing purchasing decisions. Moreover, the expansion of online retail channels and the influence of social media are making it easier for consumers to access various stroller options, further fueling market growth. As a result, the Asia Pacific region is set to become a key player in the global baby stroller market.

China's baby stroller market dominated the Asia Pacific market in 2024. Rapid urbanization and an expanding middle class have increased the demand for high-quality, convenient baby products. Additionally, the government's policies promoting child safety have heightened awareness and demand for safe and reliable strollers. The rise in dual-income households further boosts the need for practical and multifunctional baby transportation solutions. .

Key Baby Stroller Company Insights

Some key companies in the baby stroller market include Baby Jogger, Artsana USA, Dorel Industries Inc., Evenflo, and others. Companies are concentrating on launching advanced designs and expanding product ranges. Additionally, major players are pursuing various strategic initiatives, such as mergers, acquisitions, and partnerships with other leading companies.

• Britax Child Safety, Inc. plays a significant role in the baby stroller market, known for its commitment to safety, innovation, and quality. As a leading manufacturer, Britax offers a wide range of baby strollers designed to meet the diverse needs of modern parents. Its product lineup includes lightweight strollers, travel systems, jogging strollers, and double/triple strollers, catering to different age groups and lifestyles.

Recent Developments

• In September 2024, Baby Jogger unveiled its latest innovation, the City Prix Jogger x Bike Trailer, a versatile stroller designed for the modern, adventurous family. This unique product transitions smoothly between a jogging stroller and a bike trailer, ensuring compatibility with various terrains and activities.

• In September 2024, Silver Cross, a British company with nearly 150 years of history producing baby strollers, collaborated with Lamborghini to create the Reef AL Arancio, a limited-edition "super stroller." This partnership marks a first for both brands, uniquely blending luxury and design. The stroller features Lamborghini's signature leather and suede trim, a powder-coated chassis, orange accents, and the iconic Lamborghini badging. The launch was accompanied by a dramatic promotional video emphasizing its high-end appeal.

Baby Stroller Market Report Scope

Global Baby Stroller Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global baby stroller market report based on product, distribution channel and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Lightweight

  • Jogging

  • Travel System

  • Double

  • Standard

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hypermarket/Supermarket

  • Specialist Retailers

  • Online

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa