Baby Bottle Warmer And Sterilizer Market Size, Share & Trends Analysis Report By Product (Baby Bottle Warmers, Baby Bottle Sterilizers), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global baby bottle warmer and sterilizer market size was valued at USD 157.9 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 3.7% from 2021 to 2028. The recent outbreak of COVID-19 is driving the product demand among the parents who majorly belong to the working and traveling profession. Consumers in the market prefer to purchase warmers and sterilizers in order to control naturally occurring microbes. Ease of portability of the product and no requirement of liquid disinfectants are major factors influencing consumers’ purchasing decisions, especially in this pandemic time. Bottle warmers and sterilizers are acting as major substitutes for manually heating, using wipes, and water.

Manufacturers are focusing on producing advanced versions with improved features and better materials due to the growing demand for baby feeding products, including bottles. Furthermore, rising disposable income and increasing penetration of hypermarkets and supermarkets, drug and pharmacy stores, and online platforms for e-tailing are expected to expand the scope of the product over the forecast period.

Companies in the market are increasingly focusing on social media marketing and offering discounts on the e-commerce platform in order to gain a greater market share. They are also increasingly focusing on advertising in order to boost product visibility and acquire market share over the forecast period. Furthermore, the recent outbreak of coronavirus disease (Covid-19) is expected to act as a major driver for the market from 2020 to 2021. These travel wands are estimated to gain popularity over the forecast period owing to the introduction of new products with trendy designs and features. Growing awareness among consumers is acting as a major driver for the increase in product adoption.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the market and held a revenue share of over 30.0% in 2020. Specialty stores, supermarkets and hypermarkets, pharmacies, and convenience and drug stores are the major distributors of baby bottle warmers and sterilizers. These channels make a significant contribution to the overall sales. Several local manufacturers try to reach customers via small retail stores as the profit margins are comparatively lesser than supermarkets and the final product price is relatively lower.

The online segment is expected to be the fastest-growing segment over the forecast period. The segment growth can be attributed to the increasing familiarity and dependence of generation X, millennials, and generation Z on the internet and e-commerce. Various features including several value-added services such as discounted prices, cash-on-delivery, and paybacks offered by e-retailers are expected to promote the growth of the online channel during the forecast period.

Product Insights

Baby bottle warmers held the largest revenue share of over 50.0% in 2020. Demand for baby bottle warmers is increasing as they not only heat the bottles conveniently but also dry them out quickly after each use, which makes them a user-friendly product. Moreover, many bottle warmers are programmable and can be switched on and off as per consumers' needs. The integration of such advanced features is also acting as a major driver for increasing the adoption among tech-savvy and busy parents. Consumers in the market are more inclined towards the purchase of 100% recyclable, corrosion-resistant, and high-grade steel products in order to have a longer life span of the product.

An increase in the incidence of infectious diseases triggered due to dust, bacterial accumulation, and coronavirus is anticipated to boost the demand for baby bottle sterilizers. Owing to the growing awareness regarding the ill effects of using plastic and harmful chemicals present in plastic bottles, consumers are increasingly shifting towards environment-friendly products, such as silicone baby bottles, which are compatible with sterilizing technologies integrated with the bottles.

Regional Insights

North America dominated the market and held a revenue share of over 30.0% in 2020. North America is gradually growing and is expected to witness maximum sales growth over the forecast period due to an increase in the number of working women and prompt adoption of technology. Such factors make it difficult for lactating mothers to breastfeed their babies, resulting in a rise in demand for baby bottle warmers. Moreover, in order to keep them clean, the adoption of sterilizers is also on the rise.

Long working hours and the busy schedules of parents in urban households are resulting in a growing preference for infant formula over breastfeeding, thereby driving the adoption of baby feeding products and accessories. The convenience these products offer, in addition to the improved product features and quality, is encouraging consumers to opt for baby bottle warmers and sterilizers.

Key Companies & Market Share Insights

The market for baby bottle warmers and sterilizers is fragmented owing to the presence of a large number of regional as well as international players. The market is characterized by the presence of a few well-established players, along with several small and midsized players. Market players are witnessing intense competition as some of them are established childcare and nursing product manufacturers with global sales and distribution networks. These companies have a large customer base owing to their robust distribution channels, which help them reach regional as well as international consumers. Some prominent players in the global baby bottle warmer and sterilizer market include:

• Pigeon Corporation

• Koninklijke Philips N.V.

• Artsana S.p.A.

• Mayborn Group

• Richell Corporation

• Handi-Craft Company

Baby Bottle Warmer And Sterilizer Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global baby bottle warmer and sterilizer market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Baby Bottle Warmers

  • Baby Bottle Sterilizers

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Convenience and Drug Stores

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia pacific

    • China

    • India

  • Central and South America

    • Brazil

  • Middle East and Africa