GVR Report cover Automotive Wrap Films Market Size, Share & Trends Report

Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Trucks, Buses, Passengers Cars), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2025 - 2030

  • Report ID: 978-1-68038-674-5
  • Number of Report Pages: 125
  • Format: PDF
  • Historical Range: 2018 - 2023
  • Forecast Period: 2025 - 2030 
  • Industry: Bulk Chemicals

Automotive Wrap Films Market Size & Trends

The global Automotive Wrap Films Market size was valued at USD 3.54 billion in 2024 and is projected to grow at a CAGR of 23.4% from 2025 to 2030. Automobile wrap films have numerous benefits, such as maintaining vehicle paints, enabling color option flexibility, and removing the need for an entire paint makeover, hence supporting the global growth of the automobile wrap film sector. The benefits provided by automotive wrap films in the form of preserving vehicle paints, allowing flexibility in color selection, and eliminating the requirement for a complete paint makeover, thus fueling the growth of the market across the globe.

North America Automotive Wrap Films Market Size, by Application, 2020 - 2030 (USD Billion)

North America market is characterized by various manufacturing industries, as a result of the increased emphasis on research and development, combined with favorable government initiatives to attract investments in automotive industry, which is likely to result in regional market expansion. The effectiveness of these initiatives is measured by global positioning satellite tracking systems, which provide specific vehicle information. As a result, automobile wrap films are widely used for mobile marketing throughout the region.

Moreover, increasing demand for color wraps, including matte black and matte orange, in North America, is expected to drive the market over the forecast period. Heavy vehicles such as buses and large vans used for tourism use wrap films for promotions. The need to protect the vehicle’s original paint for an extended time is further spurring the demand for these films.

Furthermore, the growing consumer demand for customizing vehicles fuels the market for wrap films in a variety of colors, coatings, and textures. The growing automotive industry on account of electric vehicles across the globe, especially in Mexico and the U.S., on account of the increasing demand for compact family cars from the middle-class population is expected to positively impact the demand for wrap films in the automotive industry.

Market Concentration & Characteristics

Market growth stage is high, and pace of the market growth is accelerating. The automotive wrap films market is characterized by a high degree of innovation owing to the rapid technological advancements driven by factors such as advancements in the production of wrap films, the availability of raw materials, and increasing plastic consumption across automotive interior and exterior applications. Subsequently, innovative wrap film applications are constantly emerging, disrupting existing industries and creating new ones.

Automotive Wrap Films Market Concentration & Characteristics

The automotive wrap films market is also characterized by a high level of merger and acquisition (M&A) activity by the leading players in the region. This is due to several factors, including the desire to gain access to new production technologies and talent, need to consolidate in a rapidly growing market, and increasing strategic initiatives of wrap films in the automotive industry.

The automotive wrap films market is also subject to increasing regulatory scrutiny. The market is subject to numerous regulations, guidelines, and restrictions regarding wrap film production and its applications owing to the toxic nature of raw materials such as polyvinyl chloride, coupled with certain health hazards of improperly disposed products and over-exposure to chemicals contained in these films.

There are a limited number of direct product substitutes for wrap films in automotive industry. However, there are several technologies that can be used to achieve sustainable outcomes to wrap films, such as Silicone and bio-degradable films. These substitutes can be used in certain applications, but they typically do not offer the same level of performance or flexibility as wrap films.

End-user concentration is a significant factor in the automotive wrap films market. Since there are several end-user industries that are driving demand for wrap films in the automotive industry. The concentration of demand in a small number of end-user industries creates opportunities for companies that focus on developing wrap filmsolutions for the automotive industry. However, it also creates challenges for companies that are trying to compete in a crowded market.

Application Insights

Passenger car applications dominated the market and accounted for a share of 56.59% in 2024. Wrap films are in high demand due to rising demand from customers in personalizing their vehicles. Automotive wrap films are used to change a vehicle's appearance or to protect the original paintwork, and passenger cars are widely customized for personal or commercial purposes. All of these factors for automotive wrap films in Passenger Cars are likely to impact on market growth.

Automotive Wrap Films Market Share, by Application, 2024 (%)

The bus application is projected to grow at a significant CAGR over the forecast period. Some of the main factors driving the growth of buses segment of the market are flourishing industrial sectors in emerging economies and increasing demand from the logistics and construction sectors owing to surged construction activities taking place globally. These factors contribute to the usage of buses for transportation purposes, thereby leading to the application of automotive wrap films on them for advertisements.

Regional Insights

North America dominated the market and accounted for a 35.20% share in 2024. Growing customer interest in customizing automobiles is expected to fuel demand for wrap films that come in a variety of colors, coatings, and appearance. There are a large number of local players offering manufacturing and installation of automotive wrap films. Various market players including Avery Dennison, 3M Company, JMR Graphics, Nissan, Ritrama, and Skinz wrap have been operating in the region.

Automotive Wrap Films Market Trends, by Region, 2025 - 2030

Asia Pacific is anticipated to witness a fastest growth in the automotive wrap films Market. The region has a significant automobile manufacturing sector. Automotive industry in Japan has grown over the years and generated billions through the production and exports of passenger cars.An increase in automotive production owing to increasing investments is expected to propel the demand for wrap films in the automotive industry in Japan.

Key Automotive Wrap Films Company Insights

Some of the key players operating in the market include AVERY DENNISON CORPORATION and 3M Company.

  • AVERY DENNISON CORPORATION operates through three business segments, namely pressure-sensitive materials, retail branding & information solutions, and Vantive medical technologies.

  • 3M Company is involved in product development, manufacturing, and marketing for businesses including industrial, safety & graphics, electronics & energy, healthcare, and consumer.

Fedrigoni S.P.A and Hexis S.A.S are some of the emerging market participants in the Automotive Wrap Films Market.

  • Fedrigoni S.P.A is involved in the manufacturing and selling of different types of specialty papers for packaging and fine printing, and self-adhesive products for labeling.

  • Hexis S.A.S operates through six business segments, namely Hexis Graphics, Hexis Training, Hexis Health, Hexis Industrial Solutions, Hexis CM, and Hexis Energy, and specializes in pressure-sensitive adhesive coating thin plastic films and performance cast vinyl films.

Key Automotive Wrap Films Companies:

The following are the leading companies in the automotive wrap films market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these automotive wrap films companies are analyzed to map the supply network.

  • Avery Dennison Corporation
  • Arlon Graphics LLC
  • 3M
  • KPMF
  • Fedrigoni S.P.A
  • Vvivid Vinyl
  • ORAFOL Europe GmbH
  • Hexis S.A.S
  • Guangzhou Carbins Film Co., LTD
  • JMR Graphics

Recent Developments

  • In February 2025, Avery Dennison Graphics Solutions announced the launch of two Supreme Wrapping Film color collections, namely, Yiannimize Series and Road Trip Memories Series. This initiative was aimed to offer durable, convenient, and easy-to-apply products to its customers in North America.

  • In March 2024, Arlon Graphics introduced VITAL, a groundbreaking new product line that is free from PVC. VITAL marks a major advancement in the graphics industry, establishing a new benchmark for those who seek top-notch quality, durability, and sustainability without any compromises.

Automotive Wrap Films Market Report Scope

Report Attribute

Details

Market size value in 2024

USD 4.09 billion

Revenue forecast in 2030

USD 11.70 billion

Growth rate

CAGR of 23.4% from 2025 to 2030

Base year for estimation

2024

Historical data

2018 - 2023

Forecast period

2025 - 2030

Report updated

January 2024

Quantitative units

Revenue in USD million, and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application and Region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; UK; France; Italy; Belgium; Netherlands; Spain; Poland; China; India; Japan; Australia; Indonesia; Malaysia; Thailand; New Zealand; Philippines; Brazil; Argentina; Saudi Arabia; UAE; South Africa

Key companies profiled

AVIENT DENNISON CORPORATION; Arlon Graphics LLC; 3M; KPMF; Fedrigoni S.P.A.; Vvivid Vinyl; ORAFOL Europe GmbH; Hexis S.A.S.; Guangzhou Carbins Film Co. Ltd.; JMR Graphics

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Automotive Wrap Films Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global automotive wrap films market report based on application and region.

Global Automotive Wrap Films Market Report Segmentation

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Trucks

    • Buses

    • Passengers Cars

  • Regional Outlook (Revenue, USD Thousand, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Belgium

      • The Netherlands

      • Spain

      • Poland

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • Indonesia

      • Malaysia

      • Thailand

      • New Zealand

      • Philippines

    • Central & South America (MEA)

      • Brazil

      • Argentina

    • Middle East and Africa (MEA)

      • Saudi Arabia

      • United Arab Emirates (UAE)

      • South Africa

Table of Contents

Chapter 1 Methodology And Scope
                   1.1 Market Segmentation & Scope
                   1.2 Market Definitions
                   1.3 Information Procurement
                        1.3.1 Information Analysis
                        1.3.2 Market Formulation & Data Visualization
                        1.3.3 Data Validation & Publishing
                   1.4 Research Scope And Assumptions
                        1.4.1 List To Data Sources
                   1.5 List Of Abbreviations
Chapter 2 Executive Summary
                   2.1 Market Snapshot
                   2.2 Segment Snapshot
                   2.3 Competitive Landscape Snapshot
Chapter 3 Automotive Wrap Films Market: Variables And Trends
                   3.1 Market Lineage Outlook
                        3.1.1 Global Plastic Films Market
                        3.1.2 Global Automotive Wrap Films Market Outlook
                   3.2 Penetration And Growth Prospect Mapping
                   3.3 Industry Value Chain Analysis
                        3.3.1 Raw Material Trends
                             3.3.1.1 Major Raw Materials Analysis
                             3.3.1.2 Procurement Best Practices
                        3.3.2 Manufacturing Trends
                             3.3.2.1 Technology Trends
                             3.3.2.2 Cost Structure Analysis
                             3.3.2.3 Major Suppliers
                        3.3.3 Sales Channel Analysis
                        3.3.4 End User Buying Behavior
                   3.4 Technology Overview
                        3.4.1 Production Of Vinyl Sheets
                             3.4.1.1 Cast Films
                             3.4.1.2 Calendered Films
                        3.4.2 Creating Vehicle Wraps
                   3.5 Automotive Wrap Films - Colors & Textures
                   3.6 Calendered And Cast Automotive Wrap Films
                   3.7 Regulatory Framework
                        3.7.1 Product Classification Codes
                        3.7.2 Standards & Compliances
                             3.7.2.1 U.S. Epa
                             3.7.2.2 23 Cfr Part 750 – Highway Beautification
                                 3.7.2.2.1 Purpose
                             3.7.2.3 Regulations In India
                   3.8 Market Dynamics
                        3.8.1 Market Driver Impact Analysis
                             3.8.1.1 Increase In Demand For Mobile Advertising
                             3.8.1.2 Low Cost As Compared To Vehicle Paint
                             3.8.1.3 Growth Of Sign & Graphics Industry
                             3.8.1.4 Increase In Automotive Wrap Film Customization Options
                        3.8.2 Market Restraint Impact Analysis
                             3.8.2.1 Technical Complexity
                        3.8.3 Market Opportunity Analysis
                        3.8.4 Market Challenge Analysis
                             3.8.4.1 Pvc Price Fluctuation
                   3.9 Industry Analysis Tools
                        3.9.1 Porter’s Analysis
                        3.9.2 Macroeconimic Analysis
Chapter 4 Automotive Wrap Films Market: Application Estimates & Trend Analysis
                   4.1 Application Movement Analysis & Market Share, 2023 & 2030
                   4.2 Automotive Wrap Films Market Estimates & Forecast, By Application (USD Million)
                        4.2.1 Trucks
                        4.2.2 Passengers Cars
                        4.2.3 Buses
Chapter 5 Automotive Wrap Films Market: Regional Estimates & Trend Analysis
                   5.1 Automotive Wrap Films Market: Regional Outlook
                   5.2 North America
                        5.2.1 North America Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.2.2 U.S.
                             5.2.2.1 U.S. Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                        5.2.3 Canada
                             5.2.3.1 Canada Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                        5.2.4 Mexico
                             5.2.4.1 Mexico Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                   5.3 Europe
                        5.3.1 Europe Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.2 Germany
                             5.3.2.1 Germany Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.3 U.K.
                             5.3.3.1 U.K. Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.4 France
                             5.3.4.1 France Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.5 Italy
                             5.3.5.1 Italy Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.6 Belgium
                             5.3.6.1 Belgium Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.7 Netherlands
                             5.3.7.1 Netherlands Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.8 Spain
                             5.3.8.1 Spain Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.3.9 Poland
                             5.3.9.1 Poland Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                   5.4 Asia Pacific
                        5.4.1 Asia Pacific Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.2 China
                             5.4.2.1 China Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.3 Japan
                             5.4.3.1 Japan Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.4 India
                             5.4.4.1 India Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.5 Australia
                             5.4.5.1 Australia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.6 Indonesia
                             5.4.6.1 Indonesia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.7 Malaysia
                             5.4.7.1 Malaysia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.8 Thailand
                             5.4.8.1 Thailand Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.9 New Zealand
                             5.4.9.1 New Zealand Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.4.10 Philippines
                             5.4.10.1 Philippines Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                   5.5 Central & South America
                        5.5.1 Central & South America Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.5.2 Brazil
                             5.5.2.1 Brazil Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.5.3 Argentina
                             5.5.3.1 Argentina Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                   5.6 Middle East & Africa
                        5.6.1 Middle East & Africa Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.6.2 Saudi Arabia
                             5.6.2.1 Saudi Arabia Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.6.3 United Arab Emirates (UAE)
                             5.6.3.1 UAE Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
                        5.6.4 South Africa
                             5.6.4.1 South Africa Automotive Wrap Films Market Estimates And Forecast, 2018 - 2030 (USD Million)
Chapter 6 Automotive Wrap Films Market: Competitive Analysis
                   6.1 Recent Developments & Impact Analysis, By Key Market Participants
                   6.2 Vendor Landscape
                        6.2.1 Company Categorization
                        6.2.2 List Of Key Manufacturers/Raw Material Suppliers/Distributor
                        6.2.3 List Of Potential Customers/End-Users
                   6.3 Competitive Dynamics
                        6.3.1 Company Market Positioning
                        6.3.2 Competitive Benchmarking
                        6.3.3 Heat Map Analysis
                   6.4 Strategy Mapping
                        6.4.1 New Product Launches
                        6.4.2 Mergers & Acquisition
                        6.4.3 Expansion
                        6.4.4 Collaboration
                        6.4.5 Investment
                   6.5 Participant’s Overview
                   6.6 Financial Performance
                   6.7 Product Benchmarking

 


List of Tables

Table 1 List of Abbreviations
Table 2 Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 3 Automotive Wrap Films market estimates and forecasts, by Clear, 2018 - 2030 (USD Million)
Table 4 Automotive Wrap Films market estimates and forecasts by Colored, 2018 - 2030 (USD Million)
Table 5 Automotive Wrap Films market estimates and forecasts, by End-use, 2018 - 2030 (USD Million)
Table 6 Automotive Wrap Films market estimates and forecasts, in Fiber, 2018 - 2030 (USD Million)
Table 7 Automotive Wrap Films market estimates and forecasts, in Sheet & Films, 2018 - 2030 (USD Million)
Table 8 Automotive Wrap Films market estimates and forecasts in Strapping, 2018 - 2030 (USD Million)
Table 9 Automotive Wrap Films market estimates and forecasts in Food & beverage containers and bottles, 2018 - 2030 (USD Million)
Table 10 Automotive Wrap Films market estimates and forecasts in Non-food containers and bottles, 2018 - 2030 (USD Million)
Table 11 Automotive Wrap Films market estimates and forecasts in Others, 2018 - 2030 (USD Million)
Table 12 North America Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 13 North America Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 14 North America Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 15 U.S. Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 16 U.S. Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 17 U.S. Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 18 Canada Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 19 Canada Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 20 Canada Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 21 Mexico Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 22 Mexico Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 23 Mexico Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 24 Europe Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 25 Europe Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 26 Europe Automotive Wrap Films Market Estimates and Forecasts, By Packagin Type, 2018 - 2030 (USD Million)
Table 27 Europe Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 28 Germany Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 29 Germany Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 30 Germany Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 31 UK Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 32 UK Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 33 UK Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 34 France Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 35 France Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 36 France Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 37 Italy Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 38 Italy Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 39 Italy Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 40 Spain Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 41 Spain Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 42 Spain Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 43 The Netherlands Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 44 The Netherlands Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 45 The Netherlands Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 46 Asia Pacific Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 47 Asia Pacific Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 48 Asia Pacific Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 49 China Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 50 China Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 51 China Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 52 India Automotive Wrap Films Market Estimates and Forecasts, By 2018 - 2030 (USD Million)
Table 53 India Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 54 Japan Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 55 Japan Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 56 Japan Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 57 South Korea Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 58 South Korea Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 59 South Korea Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 60 Australia Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 61 Australia Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 62 Australia Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 63 Malaysia Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 64 Malaysia Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 65 Malaysia Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 66 Singapore Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 67 Singapore Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 68 Singapore Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 69 Thailand Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 70 Thailand Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 71 Thailand Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 72 Vietnam Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 73 Vietnam Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 74 Vietnam Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 75 Central & South America Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 76 Central & South America Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 77 Central & South America Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 78 Brazil Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 79 Brazil Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 80 Brazil Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 81 Argentina Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 82 Argentina Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 83 Argentina Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 84 Middle East & Africa Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 85 Middle East & Africa Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 86 Middle East & Africa Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 87 Saudi Arabia Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 88 Saudi Arabia Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 89 Saudi Arabia Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 90 United Arab Emirates (UAE) Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 91 United Arab Emirates (UAE) Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 92 United Arab Emirates (UAE) Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)
Table 93 South Africa Automotive Wrap Films Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Table 94 South Africa Automotive Wrap Films market estimates and forecasts by Type, 2018 - 2030 (USD Million)
Table 95 South Africa Automotive Wrap Films Market Estimates and Forecasts, By End-use, 2018 - 2030 (USD Million)


List of Figures

Fig. 1 Automotive Wrap Films Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Plastic Films Market, 2022 (USD Million)
Fig. 7 Penetration & Growth Prospect Mapping, 2019 - 2030 (USD Million)
Fig. 8 Automotive Wrap Films Market - Industry Value Chain Analysis
Fig. 9 PVC demand by region, 2022 (%)
Fig. 10 Automotive Wrap Films Market- Market Dynamics
Fig. 11 Advertising cost per thousand impressions, (USD)
Fig. 12 Outdoor / Out-of-home advertising (%)
Fig. 13 Average Price of Automotive Wrap Films, by Vehicle Type (USD)
Fig. 14 Automotive Wrap Films Market- Porter’s Five Force Analysis
Fig. 15 Automotive Wrap Films Market - Macroeconomic Analysis
Fig. 16 Current Scenario for Automotive Wrap Films/ Paint protection films
Fig. 17 Fleet Owners Point of Opinion, 2022
Fig. 18 Automotive Wrap Films Market, By Application: Key Takeaways
Fig. 19 Automotive Wrap Films Market, By Application: Market Share, 2022 & 2030
Fig. 20 Automotive Wrap Films Market Estimates & Forecasts, in Trucks, 2018 - 2030 (USD Million)
Fig. 21 Automotive Wrap Films Market Estimates & Forecasts, in Passenger Cars, 2018 - 2030 (USD Million)
Fig. 22 Automotive Wrap Films Market Estimates & Forecasts, in Buses 2018 - 2030 (USD Million)
Fig. 23 Automotive Wrap Films Market revenue, by region, 2022 & 2030, (USD Million)
Fig. 24 Region marketplace: Key takeaways
Fig. 25 Region marketplace: Key takeaways
Fig. 26 Region marketplace: Key takeaways
Fig. 27 North America Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 28 U.S. Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 29 Canada Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 30 Mexico Automotive Wrap Films Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 31 Europe Automotive Wrap Films Market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Germany Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 33 UK Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 34 France Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 35 Italy Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 36 Belgium Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 37 Netherlands Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 38 Spain Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 39 Poland Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 40 Asia Pacific Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 41 China Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 42 Japan Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 43 India Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 44 Australia Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 45 Indonesia Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 46 Malaysia Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 47 Thailand Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 48 New Zealand Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 49 Philippines Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 50 Central & South America Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 51 Brazil Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 52 Argentina Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 53 Middle East & Africa Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 54 Saudi Arabia Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 55 UAE Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 56 South Africa Automotive Wrap Films Market Estimates & Forecast, 2018 - 2030 (USD Million)
Fig. 57 Key Company Categorization
Fig. 58 3M SWOT Analysis
Fig. 59 AVERY DENNISON CORPORATION SWOT Analysis

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Market Segmentation

  • Automotive Wrap Films Application Outlook (Revenue, USD Billion, 2018 - 2030)
    • Trucks
    • Buses
    • Passengers Cars
  • Automotive Wrap Films Regional Outlook (Revenue, USD Billion, 2018 - 2030)
    • North America
      • North America Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • U.S.
        • U.S. Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Canada
        • Canada Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
    • Europe
      • Europe Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • UK
        • UK Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Germany
        • Germany Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • France
        • France Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Italy
        • Italy Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Belgium
        • Belgium Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Netherlands
        • Netherlands Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Spain
        • Spain Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Poland
        • Poland Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
    • Asia Pacific
      • Asia Pacific Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • China
        • China Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • India
        • India Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Japan
        • Japan Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Australia
        • Australia Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Indonesia
        • Indonesia Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Malaysia
        • Malaysia Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Thailand
        • Thailand Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • New Zealand
        • New Zealand Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Philippines
        • Philippines Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
    • Central & South America
      • Central & South America Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • Brazil
        • Brazil Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • Argentina
        • Argentina Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
    • Middle East & Africa
      • Middle East & Africa Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • Saudi Arabia
        • Saudi Arabia Automotive Wrap Films Market, By Application
        • Trucks
        • Buses
        • Passengers Cars
      • UAE
        • UAE Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars
      • South Africa
        • South Africa Automotive Wrap Films Market, By Application
          • Trucks
          • Buses
          • Passengers Cars

Automotive Wrap Films Market Dynamics

Driver: Increase In Demand For Mobile Advertising

Mobile advertising has emerged as an affordable and effective means of advertising over the past few years. Using automotive wrap films allows conversion of any vehicle including car, bus, and truck into a moving billboard, thus facilitating an increased number of views per day. Billboard advertising is restricted to particular zones, mobile advertising does not have any restrictions, thus allowing effective advertising. In addition, cost-effectiveness, ease of removal & re-application, and protection of original paint are expected to augment demand over the next six years. Automotive wrap films not only carry out their primary task of personalizing vehicles or advertising but also shield vehicles from scratches and scuffs. Fleet wraps are highly suitable for promoting and advertising new products. They are also used to create awareness about marketing events and increase name recognition by 15 times than other advertising media. Growing population and ongoing urbanization have led to consumers spending most of the time outside their homes at places such as airports, railways, stations, streets, and malls. These factors are expected to fuel demand for mobile advertising over the coming years. 

Driver: Low Cost As Compared To Vehicle Paint

Automotive wrap films are a cost-effective and efficient method for the customization of any vehicle. These protect the original paints of cars and maintain their resale value. The lifespan of automotive wrap films is longer than low-quality vehicle paints. Moreover, these films result in low maintenance costs of vehicles. Vehicle wraps can be easily removed and re-applied to change color and texture that is not possible with paints. They offer higher quality than paints, leading to an increased overall return on investments for the end user. Spot graphics are the most cost-effective wraps as they are applied only to a particular area of the vehicles. A high level of flexibility and a long lifespan of automotive wrap films are expected to augment their demand globally over the forecast period. 

Restraint: Technical Complexity

Wrapping a vehicle requires a high level of efficiency and proper environmental conditions. Proper printer coding should be done to get vibrant color and look on the wrap. In the case of a coding error, the design is dull and unfit to be used for vehicle wrapping. The preparation stage of the vehicle is the most time-consuming process wherein the vehicle surface has to be checked for any weather trims, cracks, and fenders. It is necessary to make sure that these cracks are clean and wax free in order to get a perfect wrap finish. The vehicle has to be washed a day before and should be completely dry while wrapping. It is first cleaned with a solution to remove all the wax content followed by alcohol to make sure that no solution is left. Furthermore, the temperature at which the wrap is installed is also essential for the proper installation of the vehicle wrap, for instance, at high temperatures, the wrap may overstretch, and at low temperatures, the wrap may shrink. The wraps are not a preferable option if the vehicle already has deep scratches, dents, corrosion, or any other roughness on it. Stringent technical standards to achieve a perfectly finished wrap act as a restraint for the automotive wrap films market.

What Does This Report Include?

This section will provide insights into the contents included in this automotive wrap films market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Automotive wrap films market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Automotive wrap films market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

Grand View Research employs a comprehensive and iterative research methodology focused on minimizing deviance to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:

Preliminary data mining

Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain, and to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.

Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.

Statistical model

Our market estimates and forecasts are derived through simulation models. A unique model is created customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.

Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:

    • Market drivers and restraints, along with their current and expected impact
    • Raw material scenario and supply v/s price trends
    • Regulatory scenario and expected developments
    • Current capacity and expected capacity additions up to 2030

We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.

Primary validation

This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:

    • Market-leading companies
    • Raw material suppliers
    • Product distributors
    • Buyers

The key objectives of primary research are as follows:

    • To validate our data in terms of accuracy and acceptability
    • To gain an insight into the current market and future expectations

Data Collection Matrix

Perspective

Primary research

Secondary research

Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data

Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Industry Analysis Matrix

Qualitative analysis

Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2030
  • Market revenue estimates and forecasts up to 2030, by technology
  • Market revenue estimates and forecasts up to 2030, by application
  • Market revenue estimates and forecasts up to 2030, by type
  • Market revenue estimates and forecasts up to 2030, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

 

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