Automotive Smart Antenna Market Size, Share & Trends Analysis Report By Vehicle (Passenger Vehicles, Commercial Vehicles), By Propulsion (Electric, Non-electric), By Sales Channel, By Frequency, By Region, And Segment Forecasts, 2024 - 2030

Automotive Smart Antenna Market Trends

The global automotive smart antenna market size was estimated at USD 2.31 billion in 2023 and is expected to grow at a CAGR of 13.4% from 2024 to 2030. The market growth is attributed to the rising consumer demand for advanced vehicles equipped with cutting-edge navigation tools, infotainment systems, and connectivity features requiring robust antenna systems. The high usability of smart antennas in facilitating seamless integration of GPS navigation, Wi-Fi hotspot capabilities, Bluetooth connectivity, satellite radio reception, and cellular communication to enhance overall vehicle connectivity is accelerating the growth of the market.

The growth of the automotive smart antenna market is further driven by the stringent regulatory norms mandating the inclusion of connectivity features in vehicles to improve road safety, emissions monitoring, and emergency response capabilities. Smart antennas ensure compliance with these regulations by supporting essential communication functions such as eCall in the European Union and ERA-GLONASS in Russia. As automotive manufacturers are required to adhere to safety and emissions standards, smart antennas help meet these requirements by enabling efficient communication between vehicles, infrastructure, and other road users, enhancing overall operational efficiency and the safety of vehicles.

Technological advancements are pivotal in driving the growth of the automotive smart antenna market as they enable smart antennas to integrate multiple functions into a single unit. This includes capabilities such as GPS navigation, cellular communication, satellite radio reception Wi-Fi connectivity, and V2X communication. Integrating these functions reduces the complexity and footprint of antenna systems in vehicles, enhancing overall efficiency and performance.

Moreover, the expansion of 5G technology is also driving the demand for smart antennas capable of supporting higher data speeds and lower latency. Smart antennas designed with 5G compatibility enable advanced applications such as real-time HD video streaming, augmented reality navigation, and cloud-based services within vehicles. Such technological advancements are expected to open significant growth opportunities for automotive smart antenna market over the coming years.

Market Concentration & Characteristics

The automotive smart antenna market growth stage is high, and the pace of the market growth is accelerating. This is primarily attributed to the increasing demand for advanced connectivity, safety enhancements, and increasing consumer preferences for convenience and entertainment in vehicles. Besides, the integration of artificial intelligence (AI) and machine learning (ML) algorithms in smart antennas coupled with the advent of 5G technologies are contributing to the accelerating pace of the market.

The automotive smart antenna market is also characterized by a high level of merger and acquisition (M&A) activities by the leading market players. Companies seek to leverage complementary strengths, expand their global footprint, and enhance technological capabilities to stay competitive and effectively cater to changing consumer demands regarding automobiles.

Regulations play a significant role in driving the growth of automotive smart antenna market by mandating vehicle safety and connectivity requirements, promoting advanced communication technologies such as V2X, ensuring spectrum efficiency, protecting consumer privacy, and offering global market access. Adapting to evolving regulations becomes imperative for industry players to navigate challenges and capitalize on emerging opportunities.

The threat of direct substitutes in the automotive smart antenna market is low as mart antennas integrate multiple functions such as GPS navigation, satellite radio reception, Wi-Fi connectivity, cellular communication, and V2X capabilities into a single unit. This comprehensive functionality is difficult to replicate with conventional or alternative antenna types.

End-user concentration is a significant factor in the market as original equipment manufacturers (OEMs) have a significant influence over the adoption and integration of smart antennas in vehicles. They often direct the standards and specifications for antenna systems based on vehicle design, connectivity requirements, and technological advancements. The demand for smart automotive antennas is also rising among aftermarket suppliers due to the wide availability of different types and brands offering variety to customers.

Vehicle Insights

The passenger vehicles segment accounted for the largest revenue share of around 74.0% in 2023 owing to increasing consumer inclination for cars equipped with advanced navigation tools, infotainment systems, and connectivity features that largely rely on robust antenna systems. The increasing need to implement antennas offering seamless integration with smartphones, internet services, and satellite radio to enhance the overall driving experience is contributing to the segmental growth. Besides, regulatory standards mandating safety features and emissions reductions are pushing automakers to integrate advanced antenna systems into passenger vehicles, which is enhancing the overall market outlook.

The commercial vehicles segment is expected to record the fastest CAGR of over 15.0% from 2024 to 2030. Commercial vehicles, such as trucks and vans used for logistics and transportation, increasingly rely on advanced communication systems for fleet management. Antennas are crucial for enabling real-time tracking, monitoring vehicle status, and optimizing routes, which enhances operational efficiency and reduces costs. The increasing need among fleet operators to upgrade or replace antennas in their commercial vehicles to enhance connectivity and improve data transmission is creating remunerative opportunities for the automotive smart antenna market. 

Propulsion Insights

The non-electric propulsion segment accounted for the largest revenue share in 2023. Non-electric vehicles often have a lower upfront purchase price compared to electric vehicles, making them more accessible to a broader range of consumers, especially in regions where EV infrastructure and subsidies are still developing. Moreover, gasoline and diesel fueling stations are well-established and widespread across the globe, providing convenience to consumers who may be concerned about range limitations or the availability of charging infrastructure for electric vehicles. The high preference for non-electric propulsion vehicles among several consumers is stimulating segmental growth.

The electric propulsion segment is expected to record the fastest CAGR from 2024 to 2030. Vehicles with electric propulsion are witnessing heightened demand due to several factors, such as growing environmental concerns, technological advancements, economic benefits, and changing consumer preferences. In addition, the growing popularity of electric vehicles, which necessitate sophisticated communication systems for navigation, telematics, and charging infrastructure is impelling the demand for smart antennas, which is expected to drive the segmental growth in the coming years.

Sales Channel Insights

The OEM (original equipment manufacturer) segment accounted for the largest market share in 2023 due to greater consumer preference for this sales channel for automotive antennas. OEMs adhere to industry standards and stringent quality control measures to ensure that the automotive antennas meet the required performance criteria. Besides, OEMs invest in research and development to continuously improve antenna technology, ensuring their products remain at the cutting edge of performance and functionality. These factors are largely contributing to segmental growth.

The aftermarket segment is expected to witness the fastest CAGR from 2024 to 2030 as several consumers prefer this sales channel as it offers a diverse selection of automotive antennas, including different types, functionalities, and brands. This variety allows consumers to choose antennas that best suit their preferences and vehicle requirements. Besides, aftermarket antennas cater to older vehicle models that may not have integrated antennas or may benefit from upgraded antenna technologies not available at the time of vehicle manufacture. Such advantages offered by aftermarket are s driving the segmental growth.

Frequency Insights

The ultra-high frequency segment accounted for the largest revenue share in 2023. This is attributed to the rising demand for modern vehicles equipped with sophisticated infotainment systems requiring reliable and high-speed data transmission. These antennas are crucial for vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V) communication which improves road safety and facilitates traffic management. As ultra-high frequency antennas support a wide range of applications, including digital radio (DAB), satellite radio, and in-car internet services, there demand is significantly rising, thereby favoring the segmental growth.   

The very high frequency segment is anticipated to record a notable CAGR from 2024 to 2030. Very high frequency antennas are crucial for receiving FM radio signals, which remains a popular source of information and entertainment for drivers. Moreover, these antennas facilitate communication with emergency services, such as emergency broadcast systems and two-way radios used by first responders, enhancing responsiveness and vehicle safety. The rising demand for these antennas sue to their high usability is contributing to the segmental growth.

Regional Insights

The automotive smart antenna market in North America is expected to record a significant growth rate from 2024 to 2030 owing to increasing demand for advanced automotive antenna systems driven by growing consumers’ inclination for vehicles with high levels of connectivity, advanced infotainment systems, and smartphone integration. The region has a tech-savvy population that prefers connected and smart technologies, which drives the demand for advanced automotive features. Moreover, North America has a strong presence of various prominent technology companies and automakers, which further provides positive growth prospects for the regional market.

U.S. Automotive Smart Antenna Market Trends

The U.S. automotive smart antenna market is estimated to witness a significant growth rate of over 11.0% from 2024 to 2030. The growth is attributed to various factors, such as technological advancements, rising consumer demand for connected cars and infotainment coupled with proliferation of electric and autonomous vehicles in the country. 

Asia Pacific Automotive Smart Antenna Market Trends

The automotive smart antenna market in Asia Pacific accounted for largest revenue share of more than 41.0% in 2023 owing to the continuous expansion of automotive industry, especially in countries including China, Japan, India, and South Korea. Moreover, the region is becoming a major hub for automotive manufacturing, with increasing production capacities and presence of several global and domestic automotive companies. The rising demand for connected cars that require advanced communication systems is creating ample growth opportunities for the market in Asia Pacific.  

The automotive smart antenna market in India is estimated to record a notable growth rate from 2024 to 2030. The increasing consumer expenditure on connected cars due to rising disposable incomes and the presence of several automotive manufacturers in the country is driving the market growth.

China automotive smart antenna market accounted for a significant revenue share in 2023 owing to increasing investments in research & development initiatives by domestic as well as international automotive and technology companies, fostering innovation in smart antenna technologies.

Automotive smart antenna market in Japan is expected to witness a significant CAGR from 2024 to 2030 owing to the increasing adoption of electric vehicles, creating demand for advanced communication systems for navigation, telematics, and integration with charging infrastructure.

Europe Automotive Smart Antenna Market Trends

The automotive smart antenna market in Europe accounted for a notable revenue share of in 2023 and is expected to witness a notable growth over the coming years. This growth is attributed to the thriving automotive industry in the region coupled with increasing demand for electric vehicles. Smart antennas are crucial for EV connectivity, including navigation, over-the-air updates, and charging infrastructure integration. Besides, increasing demand for connected vehicle technologies, such as Vehicle-to-Everything (V2X) communication is also driving the adoption of advanced antenna systems, offering lucrative growth opportunities for the regional market.

The automotive smart antenna market in UK is expected to witness a significant growth over the coming years with the growing popularity of sophisticated in-car infotainment systems that necessitate robust and reliable connectivity, supported by smart antennas.

Germany Automotive Smart Antenna Market is estimated to record a notable CAGR from 2024 to 2030. Germany is a hub for some of the major automotive manufacturers such as Volkswagen AG, and Mercedes-Benz AG, which drives adoption of advanced technologies, including smart antennas.

Middle East and Africa (MEA) Automotive Smart Antenna Market Trends

The automotive smart antenna market in the Middle East and Africa (MEA) region is estimated to record fastest CAGR of nearly 15.0% from 2024 to 2030 as consumers increasingly seek seamless digital experiences in their vehicles, impelling the demand for smart antennas that offer multiple connectivity options. The market growth is being further driven by the increasing government investments in smart city projects and infrastructure development, which includes the implementation of connected vehicle technologies and intelligent transportation systems.

Automotive smart antenna market in Saudi Arabia accounted for a considerable revenue share in 2023 owing to increasing consumer expenditure on connected car technologies that are stimulating the demand for advanced antenna systems to support features such as Wi-Fi, GPS, Bluetooth, and cellular connectivity.    

Key Automotive Smart Antenna Company Insights

Some of the key players operating in the market include DENSO Corporation, Continental AG, and Yokowo Co., Ltd. among others.

• DENSO Corporation operates as a mobility supplier developing advanced technology and components for vehicles. The company invests in around 200 facilities across the globe to manufacture advanced electrification, thermal, powertrain, mobility electronics products, etc. It offers connected driving products and services, such as electronic toll collection (ETC) on-board devices, telematics control units (TCUs), and road-to-vehicle and vehicle-to-vehicle communication devices. 

• Continental AG develops technologies and services for connected and sustainable mobility. The company offers efficient, intelligent, safe, and cost-effective solutions for machines, vehicles, traffic, and transportation. Its portfolio includes innovative solutions for display and operating technologies, assisted and automated driving, audio or camera solutions for automobile interiors, as well as intelligent information and communication solutions for mobility services of commercial vehicle manufacturers.

• Yokowo Co., Ltd. is a Japanese component manufacturing company with business segments diversified into fine connector, car antenna, and semiconductor testing contactor divisions. Through its expertise in the engineering and manufacturing of antenna products, the company provides optimum contactor solutions to semiconductor customers.  

Schaffner Holding AG, and Ficosa Group are some of the emerging market participants in the automotive smart antenna market.

• Schaffner Holding AG operates as an electromagnetic solutions provider delivering electromagnetic compatibility (EMC), power quality, and automotive solutions, helping improve the quality of electricity and make electrical supplies available. The company’s solutions for e-mobility solutions can be found in automotive power electronics (magnetic components, EMI filters,), electronic immobilizers, keyless locking systems (passive entry/passive go), and tire pressure monitoring systems.

• Ficosa Group is involved in the research, development, manufacturing, and marketing of advanced vision, connectivity, safety, and efficiency systems for the mobility and motor sectors. The company offers components for car manufacturers across the globe. It currently operates in 16 countries across North America, Europe, Asia, South America, and Africa.

Recent Developments

• In January 2024, Ficosa Group collaborated with indie Semiconductor, an Autotech semiconductor solutions provider to develop and market automotive camera solutions equipped with neural network-based artificial intelligence (AI) processing, combining the formers expertise in high-volume vision solutions with the latter’s field-proven vision processing technology.

• In October 2023, DENSO Corporation collaborated with Koito Manufacturing Co., Ltd., to develop a system to improve driving safety at night by enhancing the object recognition rate of vehicle image sensors. The latter offers Adaptive Driving Beams that provide high nighttime visibility while the former offers deep expertise in developing sensors that recognize surroundings of a vehicle.

• In May 2023, TE Connectivity Corporation launched the ANT-5GW-FPC series of cellular adhesive flexible printed circuit antennas from Linx Technologies. These antennas offer an independent dipole internal/embedded solution. The flexibility and adhesive backing makes it easier to mount in RF transparent enclosures, facilitating environmental sealing to protect the antenna from damaging. 

Automotive Smart Antenna Market Report Scope

Global Automotive Smart Antenna Market Report Segmentation

This report forecasts and estimates revenue growth at the global, regional, and country levels along with analyzes the latest market trends and opportunities in each one of the sub-segments from 2018 to 2030. For this study, Grand View Research has further segmented the global automotive smart antenna market report based on vehicle, propulsion, sales channel, frequency, and region.  

• Vehicle Outlook (Revenue, USD Million, 2018 - 2030)

  • Passenger Vehicles

  • Commercial Vehicles

• Propulsion Outlook (Revenue, USD Million, 2018 - 2030)

  • Electric

  • Non-electric

• Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • OEM

  • Aftermarket

• Frequency Outlook (Revenue, USD Million, 2018 - 2030)

  • High

  • Very High

  • Ultra-high

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • UAE

    • Saudi Arabia

    • South Africa