Automotive Film Market Size, Share & Trends Analysis Report, By Type (Automotive Window Films, Automotive Wrap Films), By Application (Interior, Exterior), By Vehicle, By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global automotive film market size was valued at USD 7.30 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2030. The growing utilization of automotive wraps to protect vehicles with the booming automotive industry and applications of automotive films in transit advertising are expected to drive market growth. Consumers have increasingly sought personalization. Automotive films, including window tints, vinyl wraps, and paint protection films, offer customization options and functional benefits such as UV protection and privacy.

In addition, the automotive sector has witnessed a shift toward NEVs, including electric vehicles (EVs) and hybrid models. Films catering to NEV-specific needs, such as battery protection or improved aerodynamics, are expected to increase demand. Furthermore, manufacturers have increasingly focused on film durability, ease of application, and addressing unique vehicle requirements. Films that protect against scratches, debris, and UV rays have contributed significantly to market growth. Solar control films, which mitigate the adverse effects of ultraviolet radiation, have gained popularity.

Moreover, with its robust automotive industry, the Asia Pacific region has played a pivotal role in augmenting the market growth. The increasing vehicle production and consumer preferences have contributed to the demand for automotive films that cater to heat reduction, UV protection, and safety concerns. Additionally, the rising awareness about the harmful effects of UV rays encourages consumers to invest in protective films that enhance driving comfort by reducing glare and maintaining cabin privacy.

Type Insights

Automotive window films registered a dominant market share of 53.1% in 2023, owing to the increasing shift toward NEVs, including electric vehicles (EVs) and hybrid models. These vehicles require specialized window films that align with battery protection and improved aerodynamics. These films protect passengers from UV rays, reduce glare and solar heat, and ensure better vision. In addition, these films protect against scratches and dust and are easy to clean. Increasing awareness of UV rays and sun protection has increased the demand for protective films. Furthermore, ongoing innovations in film technology contributed to the market expansion.

Automotive wrap films are expected to grow significantly during the forecast period. These films offer an effective way to protect vehicles' original paint. They maintain the vehicle's appearance as a shield against hazards, including dust, rain, and minor scratches. In addition, they allow flexibility in color selection, enabling consumers to customize their vehicles without the need for a complete paint makeover. Wrap films come in a wide range of colors, coatings, and textures, which allow creative customization.

Application Insights

The exterior segment dominated the market and accounted for the largest revenue share in 2023. This growth is driven by the increasing consumer demand for heat reduction and UV protection. Automotive films block harmful UV rays, preventing interior fading and maintaining cabin comfort. Furthermore, the rising maintenance costs have led consumers to use paint protection films to shield against scratches, debris, and minor impacts. Moreover, light-duty vehicles (LCVs) dominated the demand due to their high penetration in Asia Pacific and Europe. In addition, the high on-road density of LCVs is expected to propel growth.

Interior processes are projected to grow substantially at a CAGR of 7.2% during the forecast period. The surge was driven by consumers increasingly seeking tinting films and noise, vibration, and harshness (NVH) laminates. Tinting films enhance privacy, reduce glare, and protect against harmful UV rays. Vehicle owners have increasingly laminated the interiors of their vehicles to improve their appearance and protect against scratches and dust particles.

Vehicle Insights

Passenger vehicles dominated the market and accounted for the largest revenue share of 62.2% in 2023. Passenger vehicles were increasingly enhanced with automotive films as they block UV rays, preventing interior fading and maintaining cabin comfort. Consumers have increasingly prioritized safety and protection, driving demand for window films and tints. They have sought films and coatings to protect their vehicles from harsh weather, sunlight, dust, debris, gravel, and more. Furthermore, increased emphasis on the appearance of cars has led to increased demand for various types of films and coating.  

Commercial vehicles are expected to grow significantly during the forecast period. Vehicles, including trucks, buses, and vans, benefit from automotive films that reduce heat inside the cabin. These films block harmful UV rays, preventing interior fading and maintaining a comfortable environment for drivers and passengers. Moreover, automotive films contribute to safety by protecting windows and enhancing visibility. Security films also deter break-ins by reinforcing glass.

Regional Insights

The Asia Pacific automotive film market dominated the global market and accounted for the largest revenue share of 46.0% in 2023 attributed to population growth and significant automotive production and sales in countries such as China, India, and Japan, which have increased vehicle demand. Vehicle owners have increasingly installed films to enhance the protection against UV rays and dust. In addition, the growing market of used vehicles has increased demand for films and wraps. The owners of these vehicles install decorative films to improve the appearance of their used cars.

China Automotive Film Market Trends

The automotive film market in China is expected to grow significantly over the forecast period. This growth is attributed to the rapid expansion of the Chinese automotive industry, which positions China as the world's largest producer and consumer of vehicles. This growth is coupled with rising consumer demand for vehicle customization, privacy, and UV protection, driving the adoption of automotive films. In addition, increasing concerns about vehicle safety, security, and aesthetics further enhance the appeal of these films. Technological advancements in film materials and manufacturing processes have also led to the development of high-performance products.

Europe Automotive Film Market Trends

The Europe automotive film marketheld a significant market share in 2023 owing to the rising awareness about the benefits of films and coatings. Europe boasts a robust automotive industry, with countries including Germany, France, and Italy leading in vehicle production. The rising number of R&D activities in developing automotive vehicles has created huge opportunities for automotive wrap films in the region.

The automotive film market in the UK is expected to witness significant growth over the forecast period. This growth is attributed to the increasing consumer awareness of the benefits of automotive films, such as UV protection, heat reduction, and enhanced privacy, fueling demand. The trend towards vehicle customization and personalization is also significant, as consumers seek unique vehicle aesthetics. Furthermore, advancements in film technology have led to high-performance options that cater to specific needs, enhancing functionality and appearance.

North America Automotive Film Market Trends

The automotive film market in North America held a significant market share of the global revenue share in 2023 attributed to the increasing application of wrap films for vehicle personalization in the region and the low vehicle maintenance costs associated with using paint protection films. In addition, the presence of major vehicle customization companies has led to an increase in the number of customers seeking to change the appearance of their vehicles by installing various films and coatings.  

The growth of the U.S. automotive film market is expected to be driven by the rising trend of vehicle customization through films and wraps. Vehicle owners have increasingly adopted films to improve the appearance and protection of their vehicles. Furthermore, growth in the used vehicle market has led to the development of the automotive film market in this country.

 Key Companies & Market Share Insights

The global automotive film market is intensely competitive, with many multinationals operating their businesses through high production volumes. Some major automotive film companies include 3M, Saint-Gobain, Eastman Chemical Company, Avery Dennison Corporation, and others. These companies have increasingly focused on research and development to produce advanced products with better paint and scratch protection for automobiles.

• 3M, originally known as the Minnesota Mining and Manufacturing Company, is a global conglomerate operating across diverse fields. With over 100,000 patents, 3M continuously invents solutions that impact lives worldwide, including abrasives and tapes, medical products, and filtration materials. They also prioritize sustainability, aiming for carbon neutrality, reduced water use, and improved water quality.

• Nexfil USA is a manufacturer in the window film industry. The company offers a complete line of window films for various applications, including automotive, architectural, security, or decorative films; Nexfil ensures exceptional quality and performance. Their solar-control films reduce energy consumption by providing heat rejection and glare protection, while security films serve as effective theft deterrents.

Recent Developments

• In June 2024, Avery Dennison Corporation announced the launch of a new digital print film designed for eco-friendly vehicle wrapping and corporate branding. The product was named SP 1504 Easy Apply RS. Compared to PVC-based films, it offers a more than 50% reduction in greenhouse gas emissions. The film is chlorine—and phthalates-free, aiding in reducing volatile organic compounds.

• In February 2023, Eastman Chemical Company revealed its acquisition of Ai-Red Technology (Dalian) Co., Ltd., which specializes in manufacturing and supplying window film and paint protection for the automotive and construction sectors. The strategic move was intended to enhance Eastman’s presence in the film and paint markets.

Automotive Film Market Report Scope

Global Automotive Film Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global automotive film market report based on type, application, vehicle, and region.  

• Type Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Automotive Window Film

  • Automotive Wrap Films

  • Paint Protection Films

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Interior

  • Exterior

• Vehicle Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Passenger Vehicles

  • Commercial Vehicles

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Russia

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

    • Indonesia

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • South Africa

    • UAE