Australia Kids Storage Furniture Market Size, Share & Trends Analysis Report By Type (Wardrobes, Bookshelves), By Material (Wood, Plastic), By Distribution Channel (Online, Offline), And Segment Forecasts, 2024 - 2030

Market Size & Trends

The Australia kids storage furniture market size was estimated at USD 313.8 million in 2023 and is expected to grow at a CAGR of 22.9% from 2024 to 2030. The market growth is attributed to the rising demand for residential furniture in the region. The market participants in the region have shifted their production to other regions/countries to reduce production costs and increase operational efficiency. Furthermore, increased spending capacity and a high standard of living among the population is projected to boost kids storage furniture market over the forecast period.

Australia kids storage furniture market accounted for 2.50% share of the global kids storage furniture market revenue in 2023. The kids furniture market includes a wide range of products, including beds, chairs, tables, dressers, and storage units specifically designed for children. The demand for kids furniture is primarily driven by factors such as rising disposable income, changing lifestyles, and a growing focus on providing specialized and aesthetically pleasing products for children.

In Australia, there has been an increased awareness about the harmful components that could be present in everyday products, especially in children’s products. Fueled by increased access to in-depth information online, parents are actively seeking furniture free from toxic chemicals potentially harmful additives such as volatile organic compounds, phthalates, benzene, parabens, BPA, talc, and formaldehyde. This has increased the demand for kids storage furniture, which is sustainable and without harmful chemicals.

Parents are increasingly concerned about the safety of furniture for their children. As a result, there is a growing emphasis on designing products that meet safety standards, including the use of non-toxic materials and sturdy construction. Manufacturers are responding to parental concerns regarding sun protection and child safety through the inclusion of UV50-protected parasols and safety features in products like the Kids' Striped Swing Bench offered by Aldi, a German discount supermarket chain.

Market Concentration & Characteristics

The Australia kids storage furniture market is characterized by high degree of innovation, with businesses continuously focusing on differentiating themselves through unique experiences and offerings. As technology becomes increasingly integrated into daily life, smart storage solutions have grown in popularity. Parents appreciate the educational and entertainment value that smart furniture can bring to a child's room, with features like built-in LED lights, interactive elements, and furniture with tech-friendly functionalities. Growing demand for digitalization is creating a great opportunity in the market. For instance, Amazon offers an AR view to visualize furniture in the kids room before a purchase. Prominent market player Wayfair Inc. launched Decorify in July 2023, which utilizes a generative AI model to produce shoppable, photorealistic images, empowering consumers to visualize their homes in different styles with ease by uploading images of their living spaces. Such digital improvements will drive the purchase of kids storage furniture via online platforms.

Companies are engaging with the target audience to ensure that the furniture meets the preferences and needs of children. Swoon, a design house, offers a children's furniture collection, the Little Creatives range, in collaboration with Studio Tilt. The collection includes unique pieces like the Emmeline rabbit-shaped chair and the Harri storage box.

The end-user concentration is a significant factor in the Australia kids storage furniture The increasing focus on safety-centric designs in the kid’s storage furniture market is propelling the market growth. Parents prioritize storage furniture that ensures the well-being of their children, with features like rounded edges, anti-tip mechanisms, and childproof locks. Manufacturers are responding by seamlessly integrating safety measures into their designs, making safety a fundamental aspect of their products.

Type Insights

The kids bookshelves accounted for a revenue share of 32.27% in 2023. The growing demand for books creating a huge need for bookshelves. Bookshelves are typically made to keep books in an organized manner. Bookshelves offers several advantages such as adjustable, sufficient space, and efficient organization. Furthermore, one of the leading manufacturer in the market, Crate and Barrel offers the Tatum Walnut Wood 2-Door Kids Storage Bookcase. The bookcase has tapered legs that are crafted in solid poplar and walnut veneer with a natural walnut finish to highlight the grain pattern. It also has an interior adjustable shelf. The product is GREENGUARD Gold Certified and is screened for more than 10,000 chemicals and emissions, contributing to cleaner indoor air.

The kids wardrobe market in Australia is expected to grow at a CAGR of 24.8% over the forecast period. Parents often made wardrobe for multiple function such as for effective storage as well aesthetic look. Wardrobes are made of wood, plastic, and other materials. Furthermore, one of the leading manufacturer of wardrobe, IKEA offers a diverse range of kids wardrobes designed to cater to various needs and preferences. Its offerings include spacious and customizable wardrobes with adjustable shelves and drawers, vibrant colors and playful designs, and durable materials to ensure long-lasting functionality and style in children's rooms.

Material Insights

The Australia wooden kids storage furniture market accounted for a revenue share of 50.46% in 2023.Wooden children's furniture is the preferred choice for its durability, capable of enduring years of wear and tear as children grow. Unlike plywood or particle board, which can easily break, well-crafted furniture is built to last and won't require replacement throughout the child's formative years. Rafa Kids primarily uses high-quality, sustainably sourced materials such as Baltic birch plywood in their furniture designs. This type of wood is known for its durability, strength, and environmental sustainability, making it an ideal choice for children's furniture. Additionally, Baltic birch plywood has a smooth surface and attractive natural grain patterns, enhancing the aesthetic appeal of Rafa Kids' modern and minimalist designs.

The Australia plastic kids storage furniture market is expected to grow at a CAGR of 24.3% over the forecast period. Plastic storage furniture for kids is facilitating easy handling, lightweight, and promoting individuality and organizational skills in children. In addition, its waterproof and weatherproof properties make it suitable for rainy days, while its rounded edges ensure safety for kids. It can be customized in various colors and designs to match children's preferences and room décor. Furthermore, its affordability ensures accessibility to families with different budgets.

Distribution Channel

The offline sales of kids storage furniture accounted for a revenue share of 55.98% in 2023.Offline furniture shopping addresses customer needs such as personalized pre-sales information, installation support, and immediate delivery.Consumers prefer to buy offline for a variety of reasons, including The ability to physically engage with an item before purchasing it, especially personal products such as furnishings, customer service—the ability to speak directly with a sales representative and procure further product or service information and recommendations, and avoiding the inconvenient and time-consuming process of returning undesirable items.

The online sales of kids storage furniture is projected to grow at a CAGR of 24.0% over the forecast period.The increasing online buying trend is driving the segment’s growth. The companies operating in the market can set up ties with third-party distributors and retail stores to increase their sales. Companies can also utilize online channels as a part of the indirect sales channel to enhance the customer base.The continued sales growth in the e-commerce industry has encouraged the entry of many new competitors, including retailers selling similar products at reduced prices, new business models, and an increase in competition from established companies, many of whom are willing to spend significant funds and/or reduce pricing in order to gain market share.

Key Australia Kids Storage Furniture Company Insights

Some of the key players operating in the market include Williams Sonoma, Inc., Million Dollar Baby Co, and Delta Children's Products Corp.

• Williams-Sonoma, Inc. is a premier specialty retailer renowned for high-quality home products. Its diverse family of brands, including Williams Sonoma, Pottery Barn, and West Elm, is recognized for stylish and functional offerings spanning various home segments. Since its inception, Williams-Sonoma, Inc. has evolved into a multi-channel global enterprise, embracing technologies like 3D imaging and augmented reality with the acquisition of Outward, Inc.

• Million Dollar Baby Co. is a family-owned and operated company. With seven distinct brands of kids furniture that suit varied tastes and budgets, it has grown into a diversified business. The portfolio includes award-winning and sustainable designs, available in major retailers such as Target and Amazon, as well as specialty stores like Crate and Barrel and Pottery Barn Kids. Million Dollar Baby Co. encompasses multiple brands like Babyletto, DaVinci, Nursery Works, Namesake, Franklin & Ben, and Ubabub, offering in-house designed furniture. The company maintains partnerships with global suppliers and retailers who align with its values.

KidKraft, Circu Magical Furniture, and Crate and Barrel are some of the other participants in the Australia kids storage furniture market,

• Crate and Barrel is a home furnishing retailer, with brands like Crate & Kids, Crate & Barrel, CB2, and Hudson Grace. With a global presence encompassing over 100 stores and franchise partners in nine countries, the company stands is an international destination for contemporary and modern furniture, housewares, and décor.

• KidKraft is a prominent player in the toy and furniture industry, dedicated to enhancing childhood experiences by creating spaces for kids. The company's extensive collection includes trains, dollhouses, swing sets, play kitchens, and indoor and outdoor furniture, consistently earning recognition and awards from industry experts. KidKraft's products are sold in over 90 countries. Designed to cater to diverse families, homes, and backyards, the products prioritize classic, imaginative play while incorporating elements of technology to meet modern-day kids needs.

Recent Developments

• In March 2023, Koala, an Australian brand recognized for the first 'mattresses in a box,' gained prominence. In their latest collection launched, Koala shifted its focus from adult mattresses to children's furniture.

• In August 2023, the company’s West Elm Kids brand partnered with fashion designer Joseph Altuzarra to launch the collaborative collection Joseph Altuzarra x West Elm Kids. The collection comprised 42 furniture and accessory pieces designed specifically for children's rooms.

Australia Kids Storage Furniture Market Report Scope

Australia Kids Storage Furniture Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Australia kids storage furniture market report based on type, material, distribution channel:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Wardrobes

  • Toy Storage

  • Bookshelves

  • Chests

  • Boxes & Baskets

  • Hooks & Hangers

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Wood

  • Metal

  • Plastic

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline