Attack Surface Management Market Size, Share, & Trends Analysis Report By Component (Solutions, Services), By Deployment (Cloud, On-Premise), By Enterprise Size, By End-use, And Segment Forecasts, 2024 - 2030

Attack Surface Management Market Trends

The global attack surface management market size was estimated at USD 980.4 million in 2023 and is projected to grow at a CAGR of 31.3% from 2024 to 2030. The increasing sophistication of cybercriminals' attack techniques drives market growth. Cybercriminals are constantly developing new techniques and exploiting vulnerabilities in organizational systems, making it challenging for traditional cybersecurity measures to provide adequate protection. Attack surface management solutions offer a comprehensive approach by continuously identifying, monitoring, and managing potential vulnerabilities across an organization's entire attack surface. As cyber threats evolve, the need for advanced ASM solutions becomes more critical, driving market growth.

Cybercriminals constantly seek out and exploit vulnerabilities in software, hardware, and network configurations. The sheer volume of vulnerabilities disclosed each year, coupled with the slow pace of organizations' patching, presents ample opportunities for attackers. Zero-day vulnerabilities, which are unknown to the software vendor and have no available patch, are particularly dangerous. Attack surface management solutions help organizations identify and prioritize vulnerabilities across their entire attack surface, ensuring that critical weaknesses are addressed promptly and effectively.

Component Insights

Based on component, the solution segment led the market with the largest revenue share of 63.8% in 2023. The expansion of digital transformative initiatives drives the growth of the market. As cyber threats become more advanced and frequent, organizations face the challenge of defending against various attacks, from malware and ransomware to sophisticated, advanced, persistent threats. These threats exploit vulnerabilities across an organization's digital infrastructure, including networks, applications, and devices. Attack surface management solutions are crucial in this environment, providing continuous monitoring and comprehensive visibility into all potential attack vectors. This enables organizations to identify, prioritize, and remediate vulnerabilities before attackers can exploit them.

The services segment is anticipated to grow at the fastest CAGR of 32.1% during the forecast period. The increasing sophistication and volume of cyber threats, which necessitate continuous monitoring and proactive management of vulnerabilities, drive the segment's growth. Many organizations lack the in-house expertise and resources to manage their cybersecurity posture effectively, leading them to seek specialized ASM services that offer expert analysis, real-time monitoring, and rapid response capabilities.

Deployment Insights

Based on deployment, the cloud segment led the market with the largest revenue share of 67.4% in 2023. The scalability and flexibility drive the growth of the segment. As companies expand their digital footprint and adopt new technologies, their attack surface grows. Cloud-based ASM solutions can dynamically adjust to these changes, providing comprehensive visibility and management across an ever-expanding range of assets and endpoints. This scalability is particularly beneficial for businesses that experience rapid growth or fluctuating workloads, ensuring they can maintain robust security measures without significant infrastructure investments.

The on-premises segment is anticipated to expand at a CAGR of 29.9% during the forecast period. Many industries operate under strict regulatory frameworks that mandate rigorous data protection measures and regular security audits, driving the segment's growth. On-premise ASM solutions enable organizations to comply with these regulations by providing the necessary tools for continuous monitoring, vulnerability management, and detailed reporting, all within a controlled environment.

Enterprise Size Insights

Based on enterprise size, the large enterprise segment led the market with the largest revenue share of 62.3% in 2023. Large enterprises typically operate complex IT infrastructures spanning multiple locations, cloud environments, and numerous interconnected systems. This complexity increases the difficulty of managing and securing the entire digital footprint. ASM solutions provide the tools to continuously monitor and manage vulnerabilities across all assets, ensuring comprehensive visibility and control. Identifying and prioritizing real-time vulnerabilities helps large enterprises maintain a robust security posture across their diverse and expansive IT environments.

The SME segment is expected to grow at the fastest CAGR of 32.3% during the forecast period. Cybercriminals increasingly target SMEs due to their often less robust security defenses than larger organizations. The rise in ransomware attacks, phishing schemes, and data breaches has highlighted the vulnerability of SMEs, making cybersecurity a top priority. Attack Surface Management solutions help SMEs identify and address vulnerabilities across their networks, applications, and endpoints. By providing comprehensive visibility into their attack surface, these solutions enable SMEs to detect and mitigate threats before they can cause significant damage, making them an attractive option for businesses seeking to bolster their security without substantial investments in in-house resources.

End-use Insights

Based on end use, the BFSI segment led the market with the largest revenue share of 25.8% in 2023. The BFSI sector typically operates in complex IT environments with a mix of legacy systems, modern applications, and diverse digital assets. Managing and securing this complex infrastructure can be challenging, particularly given the dynamic nature of financial transactions and customer interactions. Attack surface management solutions can comprehensively map, monitor, and manage these varied attack surfaces. By providing insights into the entire IT environment, ASM solutions enable BFSI organizations to address security gaps and ensure that all infrastructure components are protected against potential threats.

The healthcare segment is anticipated to grow at the fastest CAGR of 32.5% during the forecast period. The volume of healthcare data is expanding rapidly due to advancements in medical technologies, electronic health records, and telemedicine. This growth in data creates a larger attack surface and increases the complexity of managing and securing sensitive information. ASM solutions allow healthcare organizations to gain comprehensive visibility into their entire digital environment, including networks, applications, and connected devices. By managing this expanded attack surface effectively, ASM solutions help protect against unauthorized access and data breaches, ensuring the confidentiality and integrity of patient information.

Regional Insights

North America dominated the attack surface management market with revenue share of 42.3% in 2023. There is a heightened awareness among North American organizations about the importance of cybersecurity. High-profile cyberattacks and data breaches have brought cybersecurity to the forefront of corporate agendas. Businesses of all sizes are recognizing the potential financial, reputational, and operational impacts of cyber incidents. This growing awareness drives investment in proactive security measures, including ASM solutions, to safeguard against potential threats.

U.S. Attack Surface Management Market Trends

The attack surface management market in the U.S. is expected to grow at a significant CAGR from 2024 to 2030. The U.S. is a prime target for cybercriminals due to its large and diverse economy, which includes critical infrastructure, financial institutions, healthcare systems, and technology firms. The frequency and sophistication of cyberattacks, such as ransomware, phishing, and advanced persistent threats, are rising. High-profile data breaches have affected numerous sectors, underscoring the urgent need for robust cybersecurity measures. ASM solutions provide comprehensive visibility into an organization's attack surface, enabling continuous monitoring and proactive identification of vulnerabilities.

Europe Attack Surface Management Market Trends

The attack surface management market in Europe is expected to grow at a significant CAGR of 31.2% from 2024 to 2030. Europe is known for its rigorous regulatory environment regarding data protection and privacy. The General Data Protection Regulation (GDPR), enacted in 2018, imposes strict requirements on how organizations handle personal data. Non-compliance with GDPR can result in severe financial penalties and reputational damage. Attack surface management solutions help European organizations adhere to these regulations by providing comprehensive visibility into their digital assets and ensuring continuous monitoring and protection of sensitive data.

Asia Pacific Attack Surface Management Market Trends

The attack surface management market in the Asia Pacific is anticipated to grow at a significant CAGR of 32.7% from 2024 to 2030. Businesses in the region are rapidly adopting digital transformation initiatives, including cloud computing, Internet of Things (IoT) devices, and mobile technologies. These advancements, while beneficial, also expand the attack surface, creating more entry points for potential cyberattacks. Attack surface management solutions are essential in managing and securing these diverse and dynamic digital environments. 

Key Attack Surface Management Company Insights

Key players operating in the market include Microsoft; CrowdStrike; Palo Alto Networks; International Business Machines Corporation; Rapid7; Tenable, Inc.; Mandiant; Qualys, Inc.; Cisco Systems, Inc.; CyberArk Software Ltd. The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals.

Recent Developments

• In April 2024, Ivanti, an IT software company, launched the Ivanti Neurons for External Attack Surface Management (EASM) solution and several enhancements to its existing platform to improve security and optimization for distributed work environments. The new Ivanti Neurons for EASM helps organizations combat the expanding attack surface by providing comprehensive visibility of actionable exposure intelligence and external-facing assets

• In July 2023, Edgio, an edge-enabled software solutions provider, launched a new attack surface management (ASM) solution designed to enhance continuous threat protection for organizations. This innovative offering enables companies to continuously discover, inventory, and monitor all external web assets, automatically detect potential security and vulnerability exposures, and provide a centralized interface for managing and remediating security issues

Attack Surface Management Market Report Scope

Global Attack Surface Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global attack surface management market report based on component, deployment, enterprise size, end use, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)

  • Solutions

  • Services

• Deployment Outlook (Revenue, USD Million, 2018 - 2030)

  • Cloud

  • On-premise

• Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

  • SMEs

  • Large Enterprises

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • BFSI

  • Healthcare & Life Sciences

  • Retail & E-commerce

  • IT & Telecommunications

  • Government & Public Sector

  • Manufacturing

  • Energy & Utilities

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • U.A.E

    • Saudi Arabia

    • South Africa