Asia Pacific Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type, By Country, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The Asia Pacific meal kit delivery services market size was estimated at USD 5.2 billion in 2023 and is expected to grow at a CAGR of 13.2% from 2024 to 2030. The increasing demand for home-cooked meals in Asia Pacific is projected to drive market growth. There is high adoption of these services among Generation Y and Z. The market is expected to witness incredible growth in the region with China, Japan, and South Korea being the key markets.

The Asia Pacific’s meal kit delivery services market accounted for a share of 24.5% of the global meal kit delivery services market revenue in 2023. The number of meal kit delivery service organizations is rising in the region owing to their growing popularity. Startups, such as Curefoods and Chope, are looking to cater to the increasing demand by entering key markets within the region. These companies offer meals specially designed to suit the local tastes and are made by regional chefs.

Major economies, such as Japan, China, India, Indonesia, Malaysia, Singapore, Thailand, and Vietnam, have turned into manufacturing hubs. Therefore, the increasing rate of employment has led to a busy lifestyle, leaving little time for daily chores and cooking. This, in turn, drives the demand for meal kits.

Offering Insights

The cook & eat segment held a market share of 60.8% in 2023. The growing popularity of home-cooked meals among the population and awareness of the health benefits associated with it are projected to drive the segment’s growth. Furthermore, for people suffering from depression, anxiety, brain injuries, chronic illness, or anyone wanting to maintain brain health as they age, cooking is a great exercise. Thus, the popularity of cook & eat meal kit delivery service can be seen among the common mass.

The heat & eat segment is projected to grow at a CAGR of 13.4% over the forecast period. This service offers prepared food meals to the customers. Heat & eat meal kit delivery service is gaining popularity among the working population due to their hectic lifestyles and busy schedules with no or less time for cooking. These meals are prepared by professionals and packed well for mess-free meals.

Service Insights

The single-delivery service segment accounted for a revenue share of 54.3% in 2023. The increasing working population in the Asia Pacific is creating more opportunities for single-service meal kit delivery in the commercial sector. Millennials and Gen Z are the main consumer groups for meal kit delivery services. This demographic is mainly comprised of students and professionals leading busy lives, with a focus on maintaining a healthier lifestyle.

The multiple-delivery service segment is expected to grow at a CAGR of 13.6% over the forecast period. These multiple-serving meal kits are gaining traction among busy households and older generations. Furthermore, the rising number of female working population in Asia Pacific and the increasing number of nuclear families is anticipated to drive the segment’s growth.

Meal Type Insights

The non-vegetarian meal kit delivery services segment accounted for a revenue share of 64.5% in 2023. The demand for a high-protein diet and high adoption of non-vegetarian meal boxes in China, Japan, and Singapore is anticipated to drive the segment’s growth over the forecast period.

Asia is the most populous continent in the world with more than half (estimated 60%) of the world’s population. This gives the region an upper hand when it comes to influencing food trends around the world. Countries, such as Taiwan, Hong Kong, Australia, Japan, China, Singapore, Sri Lanka, South Korea, and India, are driving the market for vegetarian and vegan meal kits. Although India has always been a hub for vegetarians, the rising prevalence of lactose intolerance in the country is propelling the demand for vegan or dairy-free meal kits.

Platform Insights

The online platform segment accounted for a revenue share of 56.8% in 2023. Most companies prefer to sell their products primarily through a strong network of distributors to reach a larger customer base. However, the Internet penetration in the Asia Pacific is still at a growing stage, thereby indicating a large potential for companies to enter the regional market through online platforms.

The offline segment is expected to grow at a CAGR of 13.5% over the forecast period. Many consumers like to purchase meal kits with other grocery products, which is driving the demand through offline platforms. Some of the meal kits available at these stores include Taylor Farms, Ortega, and Home Chef.

Country Insights

China Meal Kit Delivery Services Market Trends

The meal kit delivery services market in China accounted for a revenue share of 35.7% in 2023. The hectic lifestyles of people leave little time for grocery shopping and cooking from scratch, driving the market in China. The Coronavirus pandemic has increased the interest in home-cooked food and surged the demand for meal kits in the nation. Some of the large food chains have started delivering raw food ingredients with recipes to the consumers. For instance, Pizza Hut started delivering raw steaks along with a complete recipe for home cooks.

Japan Meal Kit Delivery Services Market Trends

The meal kit delivery services market in Japan is expected to grow at a CAGR of 12.4% over the forecast period. With the increasing demand for meal kit delivery services in the country, major players are adopting various marketing strategies like new product lines, acquisitions, and expansion of distribution channels to gain maximum customer penetration.

Key Asia Pacific Meal Kit Delivery Services Company Insights

Some of the key players operating in this market are Blue Apron, LLC, HelloFresh, and Freshly Inc.

• Blue Apron, LLC, offers wines, kitchen tools, aprons, and a range of spices. The company’s meal kits serve two and four persons, with special meals and recipes for vegetarians, diabetic patients, and health-conscious consumers. Blue Apron’s meal kits include a range of fish, meat, and plant-based meat (Beyond Meat) offerings and recipes

• HelloFresh is one of the leading players; it offers meal kits with chef-inspired recipes and high-quality ingredients

Asia Pacific Meal Kit Delivery Services Market Report Scope

Asia Pacific Meal Kit Delivery Services Market Report Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific meal kit delivery services market report based on offering, service, platform, meal type, and country:

• Offering Outlook (Revenue, USD Million, 2018 - 2030)

  • Heat & Eat

  • Cook & Eat

• Service Outlook (Revenue, USD Million, 2018 - 2030)

  • Single

  • Multiple

• Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Meal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Vegan

  • Vegetarian

  • Non-vegetarian

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia and New Zealand