Asia Pacific Eyewear Market Size, Share & Trends Analysis Report By Product (Contact Lenses, Spectacles, Sunglasses), By Distribution Channel (E-commerce), By Country, And Segment Forecasts, 2024 - 2030

Asia Pacific Eyewear Market Size & Trends

The Asia Pacific eyewear market size was estimated at USD 43.27 billion in 2023 and is expected to grow at a CAGR of 10.5% from 2024 to 2030. A growth in expenditure on eye health, an increase in awareness about regular eye examinations, and a rise in income levels have contributed to the growth of this market. In addition, increasing availability of ophthalmic treatments and advancements in technology related to the diagnosis and treatment of common ophthalmic disorders have also influenced the industry's growth. Furthermore, the presence of domestic as well as international brands in the regional market has fueled market growth.

Asia Pacific eyewear market held a 23.6% share of the global eyewear market revenue in 2023. The development in infrastructure, technology, healthcare, and resources have positively impacted the developing countries in the region, such as China, India, and Japan. In addition, factors, such as changes in lifestyle, rapid urbanization, growing need for ophthalmic treatments, and increasing prevalence of common eye disorders, such as myopia, astigmatism, presbyopia, and hyperopia, are driving the demand for eye examinations and eyewear products in the region.

In developing countries like India, hospitals, charitable trusts, and social welfare organizations regularly conduct low-cost or free-of-cost eye examination campaigns. These campaigns bring together experts and examiners for the diagnosis and treatment of eye problems. Such initiatives significantly impact the regional market growth.

The entry of international brands in Asia Pacific, with a specific strategy of promoting eyewear as a fashion accessory, has driven the market growth. Brand awareness and increased brand visibility attained by distribution through mall stores, specialty stores dedicated to fashion accessories, and online retailing have also resulted in an upsurge in demand for eyewear, such as sunglasses and spectacle lenses.

Product Insights

The spectacles segment dominated the market with a revenue share of 73.1% in 2023. A substantial percentage of the population in developing countries, such as India, has been facing severe vision deficiencies. According to The Lancet Global Health, approximately 21 million people in India suffer from visual impairments. In addition, a lack of awareness regarding corrective measures for visual inaccuracies adds to the problem. However, in recent years, government campaigns and initiatives by private organizations have resulted in the growing availability of examinations and distribution of spectacles.

The sunglasses segment is expected to experience a CAGR of 11.6% from 2024 to 2030 due to the increased availability of branded and premium-range products. In addition, the growing expenditure on fashion accessories and personal care and the presence of e-commerce platforms that offer lucrative deals and discounts on a range of products is further fueling market growth. Diverse customer preferences have encouraged domestic and international brands to deliver newly designed products constantly.

Distribution Channel Insights

Based on the distribution channel, the brick-and-mortar segment dominated the market and accounted for a share of 76.8% in 2023. Though online shopping is increasingly preferred by customers, a large group of buyers still prefers an offline shopping experience through brick-and-mortar stores. This is mainly due to the experience where they can personally examine the quality of the product material, color, and texture, and take immediate possession of it after purchase.

The e-commerce segment is expected to experience a significant CAGR of 12.1% from 2024 to 2030. It is primarily due to the increasing penetration of smartphone technology, growing accessibility to the internet, rising availability of eyewear through e-commerce platforms, and several alternatives offered by these platforms. In addition, services provided by the e-commerce platforms, such as doorstep delivery, return & refund, customer assistance before & after purchase, detailed reviews by previous buyers displayed on the website, and innovative offerings, such as virtual try-ons, further fuel the segment growth.

Country Insights

China Eyewear Market Trends

The eyewear market in China accounted for a dominant revenue share of 42.6% in 2023. The presence of a large geriatric population, growing prevalence of ophthalmic disorders in children & young adults, and increasing volume of eye examinations leading to the need for eyewear and vision treatments have propelled the market growth. In addition, the growing availability of a diverse range of products offered by domestic and international brands in the country has driven the product demand.

India Eyewear Market Trends

The India eyewear market is expected to experience a CAGR of 11.9% from 2024 to 2030. The growing demand for eyewear products in India is primarily driven by a large number of people suffering from visual impairments and increasing acceptance of eyewear products as fashion accessories by young buyers. The availability of luxury eyewear products offered by renowned international brands also drives market demand.

Key Asia Pacific Eyewear Company Insights

Some of the key and emerging companies in the Asia Pacific eyewear market include CHARMANT Group, Essilor, HOYA Corporation, JINS Eyewear U.S., Inc., Seiko Optical Products Co., Ltd., PRADA S.P.A., and others. Companies adopt multiple strategies, such as innovation, collaboration, expansion, product diversification, post-purchase assistance, and more, to gain a competitive advantage over other players.

• Lenskart offers a wide range of products, such as spectacles, contact lenses, sunglasses, and other vision-related products. The company has a network of more than 1400 stores across 175 locations in India. It offers products for a variety of customer needs including fashion and technology

• Reliance Retail, one of the subsidiaries of renowned Reliance Industries, has expanded its eyewear business through multiple acquisitions in recent years. It primarily offers a premium and luxury range of eyewear products in the Indian market. The company has a presence in more than 30 cities in India

Recent Developments

• In May 2024, Huawei launched its latest innovation-backed product, Eyewear 2, in China. The rectangular semi-framed eyewear is powered by UV400 protective lenses. It is also equipped with slimmer temples, silicon-made adjustable nose pads, an ergonomic arch, an open acoustics design, a dual-mic layout, enhanced battery capacity, magnetic charging, compact case folds, and touch controls

• In March 2024, Reliance Retail, one of the top companies in multiple industries, such as consumer goods, fashion, electronics, and e-commerce, acquired LensCrafters, an eyewear brand owned by an Italian company Luxottica Group. The acquisition was processed through DLF, which was running a chain of LensCrafters stores across the country under a franchise arrangement

Asia Pacific Eyewear Market Report Scope

Asia Pacific Eyewear Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific eyewear market report based on product, distribution channel and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Contact Lenses

    • Premium Contact Lenses

    • Mass Contact Lenses

  • Spectacles

    • Spectacle Frames

      • Spectacle Frames, by Type

        • Premium Spectacle Frames

        • Mass Spectacle Frames

      • Spectacle Frames, by Style

        • Round

        • Square

        • Rectangle

        • Oval

        • Others

    • Spectacle Lenses

  • Sunglasses

    • Sunglasses, by Lens Type

      • Polarized Sunglasses

      • Non-Polarized Sunglasses

    • Sunglasses, by Lens Material

      • CR-39

      • Polycarbonate

      • Polyurethane

      • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Brick And mortar

  • E-commerce

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Singapore

  • Vietnam