The Asia Pacific disposable face masks market size was estimated at USD 495.5 million in 2023 and is anticipated to grow at a CAGR of 4.5% from 2024 to 2030. Increasing concerns over air pollution are driving the demand for different types of face masks in the region. The deteriorating quality of air has been driving the demand for face masks in the region and is expected to influence the market positively. Though disposable masks may not offer complete protection from harmful particles present in the air, these reduce the direct impact of environmental contaminants and are widely available in stores. Thus, a large number of people in the region have been using these masks.
Asia Pacific disposable face masks market accounted for a 34.1% share of the global disposable face masks industry in 2023.
The protective mask segment accounted for a revenue share of 36.5% in 2023. Protective masks are specially designed to offer the wearer a physical barrier between their mouth and nose, restricting potential contaminants in the environment from entering the body. The mouth and nose are two of the most vulnerable entry points for foreign particles; thus, the demand for these masks has been high in the industrial and medical sectors.
The non-woven mask is expected to grow at a CAGR of 5.8% from 2024 to 2030. Non-woven masks are gaining popularity among consumers as they do not contain latex or ethylhexyl phthalate materials that can cause respiratory issues. These masks are manufactured from a fabric-like staple fiber and long fibers glued together via chemical, heat, mechanical, or solvent treatment, offering high microbial filtration efficiency, which is one of the key reasons driving the product demand.
Based on distribution channels, the offline segment led the market and accounted for a revenue share of 73.8% in 2023. Offline channels include hyper/supermarkets, retailers, convenience stores, direct selling, and brand outlets. The segment growth is attributed to consumer satisfaction, and physical verification of products.
The online distribution channel is expected to grow at a CAGR of 5.4% from 2024 to 2030. The availability of a wide range of products in online retail stores as compared to brick-and-mortar shops is expected to be the primary driver for online sales. Furthermore, e-commerce offers an easy and robust platform to small- and medium-scale manufacturers to list their products online. Online websites and e-commerce retailers allow buyers to compare numerous products at once and provide reviews from other shoppers, thus saving the lead time for consumers. These are among the main factors driving segment growth.
The industrial application segment accounted for a revenue share of 43.2% in 2023. The establishment of a large number of manufacturing and pharmaceutical research and development centers in this region is expected to increase the demand for disposable masks. Countries such as India, China, and Indonesia are among the largest manufacturing hubs in the world. According to WorldAtlas, China has one of the leading pharma research industries in the world, covering synthetic chemicals and drugs, apparatus and instruments, medical devices, hygiene materials, and pharmaceutical machinery.
The personal application segment is driven by increasing awareness among users about tackling rising levels of pollution and the presence of harmful pathogens in the air. The growing awareness of the health side effects is attracting new users, which is driving the demand for these products.
The disposable face masks market in china held a significant market share in 2023. Growing awareness among people regarding the benefits of wearing a mask is expected to drive the market demand of the product in the country.
The disposable face masks market in India is expected to grow at a CAGR of 4.4% from 2024 to 2030. Conducive government policies are also likely to boost pharma sector growth in the country, which in turn, is anticipated to drive the market for disposable face masks.
Key players are focusing on new product development that offers better filtration, ventilation, and waterproof properties.
In April 2020, the U.S. Department of Defense awarded contracts to 3M, Honeywell International, and Owens & Minor Inc. unit to produce 39 million N95 face masks for healthcare professionals. 3M was set to receive USD 76 million as part of this agreement.
Report Attribute |
Details |
Revenue forecast in 2030 |
USD 673.2 million |
Growth rate |
CAGR of 4.5% from 2024 to 2030 |
Actuals |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD million/billion, and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, application, distribution channel, country |
Regional scope |
Asia Pacific |
Country scope |
China; India |
Key companies profiled |
Kowa Company Ltd; JIANGSU TEYIN IMP. & EXP. CO., LTD.; Honeywell International Inc.; Kimberly Clark Worldwide; DACH Schutzbekleidung GmbH & Co. KG.; 3M; The Gerson Company; Cambridge Mask Co.; Shanghai Dasheng Health Products Manufacture Co., Ltd |
Customization scope |
Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific disposable face masks market report based on product, application, distribution channel, and country:
Product Outlook (Revenue, USD Million, 2018 - 2030)
Protective Masks
Dust Masks
Non-woven Masks
Application Outlook (Revenue, USD Million, 2018 - 2030)
Industrial
Personal
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
Country Outlook (Revenue, USD Million, 2018 - 2030)
China
India
b. The Asia Pacific disposable face masks market size was valued at USD 495.5 million in 2023 and is expected to reach USD 514.5 million in 2024.
b. Asia Pacific disposable face masks market is expected to grow at a compounded growth rate of 3.9% from 2024 to 2030 to reach USD 673.2 million by 2030.
b. The protective masks segment dominated the market and accounted for a revenue share of more than 41.4% in 2023. Protective face masks are preferred by users with respiratory issues such as asthma or lung disease as well as those suffering from various cardiovascular ailments. Protective masks such as the N95 are known to offer higher protection to healthcare workers who are exposed to patients’ respiratory secretions on a regular basis. N95 masks have been the gold standard for face masks during the pandemic as they filter out 95% of airborne particles and are approved by the National Institute for Occupational Safety and Health (NIOSH). They are particularly useful for high-risk situations like during flights or when in an enclosed and crowded environment for a long time.
b. Some key players operating in Asia Pacific disposable face masks market are 3M; Honeywell International Inc.; Moldex-Metric, Inc.; KCWW; uvex group; Kowa Company Ltd.; SAS Safety Corp.; DACH Schutzbekleidung GmbH & Co. KG; The Gerson Companies; JIANGSU TEYIN IMP. & EXP. CO., LTD.
b. Rising pollution levels, increased usage among consumers, and more knowledge about health and well-being are the primary factors driving the market. In addition, the rising number of operations conducted daily, along with the unprecedented spread of the coronavirus, is encouraging the use of disposable face masks. Furthermore, the rising frequency of airborne illnesses, rising mask consumption for personnel usage, and rising incidence of hospital-acquired infections might make disposable face masks a profitable business.
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