Asia Pacific Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing), By End-use, By Country, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The Asia Pacific decorated apparel market size was estimated at USD 10.6 billion in 2023 and is expected to grow at a CAGR of 13.0% from 2024 to 2030. Consumers are majorly inclined toward decorated apparel owing to a preference for high-quality products and the growing influence of social media on fashion trends. Furthermore, a rise in disposable income of the middle-class population has driven the number of first-time buyers of high-end decorated apparel in this region. In addition, the expansion of regional international players is a major driver for market growth.

The Asia Pacific decorated apparel market accounted for a share of 26.6% of the global decorated apparel market revenue in 2023. In Asia Pacific, the way people dress differs between countries. The qipao of China, Kimonos of Japan, and saris & kurtas of India are traditionally embroidered. In addition, these clothing types are extensively used across the globe creating a high demand for fusion wear. Asia Pacific is considered a lucrative market for decorated apparel.

A rapidly expanding consumer base of fashion-conscious and wealthy middle- and high-class individuals support sustainable decorated apparel sales within the region. The Indian sustainable apparel market, in particular, has been growing significantly over the past few years, though the industry is still nascent. The rising middle-class population in emerging economies, including India and Japan, coupled with the growing popularity of local and multinational manufacturers in the region, is expected to drive market growth in the region.

Product Insights

The embroidery segment accounted for a revenue share of 40.7% in 2023 due to a rise in social events and gatherings. Customized apparel and embroidered clothing have become popular over the last decade. For instance, in Japan, for traditional weddings, the groom and bride usually wear a Japanese wedding kimono with intricate embroidery. The bride wears a heavily embroidered Uchikake, a traditional wedding robe with padded hems on the long sleeves. The introduction of new designs and emerging fashion trends is bound to attract more customers over the forecast period, thereby driving market growth.

The screen printing segment is anticipated to expand at a CAGR of 14.5% from 2024 to 2030. Screen printing is a trending printing method owing to the resultant crisp and durable prints that withstand long washes. Moreover, an increasing number of corporate organizations are gifting custom T-shirts to their employees to boost team spirit, and several companies are offering printed T-shirts to build and maintain customer loyalty, fueling the demand for screen-printed decorated apparel.

End-use Insights

The women end-use segment accounted for a revenue share of 64.1% in 2023. Over the last few decades, women in the region have been more open to experimenting with new and globally recognized styles.Several women in the region opt for unique, original, and high-quality decorated apparel for traditional as well as casual attire and are willing to pay a higher price for these products. The growing trend of customized t-shirts and tops, patchwork, and retro logo designs drives the demand for apparel decoration in the women's wear segment.

The men’s category is projected to grow at a CAGR of 14.3% from 2024 to 2030.The regional market growth can be attributed to the growing trend of fashionable and comfortable office and casual wear in countries, such as Japan, India, and China. The growing job opportunities in this region are further expected to drive the demand for decorated clothing among the working population owing to increasing disposable income.

Country Insights

China Decorated Apparel Market Trends

The China decorated apparel market accounted for a revenue share of 27.0% in 2023. China is the world's largest producer and exporter of textiles and apparel. Various apparel companies in the country experienced growth between 10 to 70% depending on their brand offerings in several categories, such as leather goods, ready-to-wear clothing, shoes, beauty, and watches. A rise in the number of Gen Z and millennial shoppers and rapid digitalization are steadily driving Chinese global luxury purchases. This, in turn, has influenced the decorated apparel market growth positively.

India Decorated Apparel Market Trends

The decorated apparel market in India is expected to grow at a CAGR of 15.9% over the forecast period. Changing fashion trends and stable demand for traditional and cultural apparel significantly influence market growth. Furthermore, the increasing disposable income of the country's middle class boosts the demand for high-quality decorated apparel.

Key Asia Pacific Decorated Apparel Company Insights

Major players in the industry are trying to increase their presence in the global market by expanding their production facilities in various regions. Key players have a large international and regional customer base due to their established and vast distribution networks.

Asia Pacific Decorated Apparel Market Report Scope

Asia Pacific Decorated Apparel Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific decorated apparel market report based on product, end-use, and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Embroidery

  • Screen Printing

  • Dye Sublimation

  • Digital Printing

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

  • Children

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand