Artisanal Bakery Products Market Size, Share & Trends Analysis Report By Type (Bread & Rolls, Cakes & Pastries, Cookies, Tortillas), By Distribution Channel (Hypermarkets & Supermarkets, Departmental Stores), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global artisanal bakery products market size was valued at USD 95.13 billion in 2022 and is anticipated to register a CAGR of 5.7% from 2023 to 2030. The rising demand for delicious and more authentically crafted bread among consumers all over the globe is driving the market growth. Buying decision of consumers while purchasing bakery products such as bread, cookies, pastry, and others is driven by three major factors - freshness, health, and taste. Owing to such factors, manufacturers are actively using traditional ingredients and traditional methods of baking, thus contributing to market growth over the forecast period.

The COVID-19 pandemic had both positive and negative impacts on the global artisanal bakery products market. Initially, a decline has been observed in the sales of artisanal bakery products owing to various government restrictions and lockdowns; however, the demand for these products increased among consumers as these products were consumed as comfort food. In addition, challenges such as labor shortages and supply chain disruptions affected the distribution and production of these products, thus challenging the market growth.

The trend of healthy eating is rapidly increasing among consumers across the globe, which is resulting in the increased popularity of artisanal bakery products, thus driving the artisan bakery market. Consumers are becoming more aware of the health benefits of consuming whole-grain bread, which is high in fiber and essential nutrients. Artisanal bakeries often use organic, locally-sourced ingredients, and traditional baking methods that result in bread that is free from preservatives, artificial colors, and flavors. This has led to a surge in demand for artisanal bread and baked goods, particularly among health-conscious consumers, thus further surging the artisan bakery market.

In addition, the desire for eating authentic food is another factor contributing to the surge in the artisanal bakery products market. Consumers are increasingly becoming interested in various cultures and heritage and actively seeking food that represents authenticity. Artisanal bakery products majorly specialize in products that are unique and represent their country or region. These products include croissants, bagels, bread, and other pastries. Such authentic products appeal to consumers seeking meaningful and genuine food experiences, thus contributing to market growth.

The willingness to spend on premium products is increasing among consumers, who are highly willing to pay for products that are prepared with high-quality ingredients and crafted with care. Ingredients such as natural sweeteners, premium flour, and other premium quality ingredients are used for crafting artisanal baked products that result in nutritious and more flavorful baked foods and bread. Artisanal products differentiate themselves from mass-produced products by prioritizing quality over quantity, thus fueling market growth in the coming years.

Increasing concerns to reduce carbon footprint and the rising interest of consumers in supporting local businesses are other key factors driving the global market growth. Ingredients used by manufacturers in preparing artisanal bakery products are generally sourced from local producers, which reduces the emission of carbon associated with ingredient transportation, along with supporting the local economy. Products manufactured using locally sourced raw materials and ingredients are more sustainable and fresher, thus propelling the market growth. Additionally, the visibility of these products is increasing on social media platforms and attracting new customers, thus further propelling market growth.

Type Insights

The bread and rolls segment dominated the market and accounted for the largest revenue share of over 50% in 2022. Artisanal bread is a staple food that is highly consumed across the globe due to its widespread availability, affordability, and versatility. It is a convenient and easy-to-prepare food that can be eaten on its own or used as a base for sandwiches, toast, and other dishes. Bread is also a good source of carbohydrates, which provides energy to the body, and it can be fortified with vitamins and minerals to improve its nutritional value. Owing to such reasons, bread is highly consumed, thus contributing to segment growth.

The cookies segment is expected to expand with the highest CAGR of 6.9% over the forecast period from 2023 to 2030. The consumption of artisanal cookies is increasing across the globe as they are portable and convenient, making them an easy snack option for people on the go. Additionally, they come in a variety of flavors and textures, making them appealing to a wide range of taste preferences. Moreover, manufacturers are now crafting cookies with organic ingredients and flavors, which is further increasing their demand among consumers. With the rise of e-commerce and online shopping, cookies are also more accessible than ever before. Many online retailers offer a vast selection of cookies from all around the world, making it easy for consumers to try new and unique flavors. Furthermore, artisanal cookies are often associated with comfort and indulgence, making them a popular treat for many people, thus surging the market growth over the forecast period.

Distribution Channel Insights

The specialty stores segment dominated the market and accounted for the largest revenue share of over 25.0% in 2022 and is anticipated to remain in the lead in the coming years. A variety of bread and baked items that are not normally found in supermarkets or mass-market bakeries can be bought in specialty stores like artisanal bakeries. These shops frequently use traditional methods and premium ingredients to prepare bread and baked goods with enhanced and distinctive flavors. Moreover, specialty shops frequently offer a more tailored shopping experience with trained personnel, who can offer suggestions and respond to inquiries. Customers become more inclined to trust and stick with these businesses, which increases the likelihood that they would buy their baked products from them again.

The online segment is estimated to expand with the fastest CAGR of 7.8% over the forecast period from 2023 to 2030. Online channels offer easy accessibility and convenience to consumers owing to which their usage is increasing. Online sales channels allow artisanal bakeries to reach a wider audience, including those who may not have easy access to physical stores. Customers can order artisanal bakery products from the comfort of their homes and have them delivered directly to their doorstep. In addition, e-commerce channels have become increasingly popular during the COVID-19 pandemic, as many consumers have turned to online shopping for their daily needs. Additionally, online sales channels allow artisanal bakeries to showcase their products to a larger audience, with the ability to include product descriptions, images, and customer reviews, creating a sense of trust and confidence among customers.

Regional Insights

Europe dominated the artisanal bakery products market and accounted for the largest share of over 30% in 2022 and is expected to remain the dominating region in the coming years. Europe is closely associated with baking tradition and bread making. Artisanal bakery products are extensions of the baking tradition and are crafted using traditional techniques. Moreover, the growing demand for bread that is free from artificial flavors, additives, preservatives, and others among local customers is driving the growth of the market in the region. Furthermore, the rising "foodie' culture in the region, coupled with increasing demand for products manufactured with ancient grains and others, is further contributing to regional growth.

Middle East & Africa is expected to expand with the highest CAGR of 7.9% from 2023 to 2030. The rising appreciation for authentic and traditional food products is expected to contribute to market growth in the region. Growing concerns regarding health among the consumers in the region are resulting in increased consumption of artisanal bread and other baked goods such as sourdough bread, whole-grain bread, gluten-free bread, and others. Moreover, the increasing urbanization and growing usage of social media platforms such as Twitter, Instagram, Facebook, and others are driving the presence and identity of artisanal bakery products, thus further surging market growth.

Key Companies & Market Share Insights

Key players operating in the market are adopting various strategies to increase their presence in the market. These strategies include partnerships, mergers & acquisitions, development & launch of new products, global expansion, packaging redesign, and others. Some of the initiatives include:

• In February 2023, Tom Cat Bakery, Inc., a subsidiary of Yamazaki Baking Co., Ltd., formed a partnership with food redistributor Dot Foods, Inc. to distribute the company's artisanal products all across North America

• In March 2022, Tartine Bakery opened a new bakery in Pasadena. This initiative was taken by the company to increase its reach among consumers in the region. The company also crafts its products using raw materials such as grains sourced from sustainable farms to offer environment-friendly products

• In March 2020, Tartine Bakery opened a new 100-seat cafe and bakery in Santa Monica

Some of the prominent players in the global artisanal bakery products market include: 

• Aryzta AG

• Lantmannen Unibake

• Grupo Bimbo

• Rich Products Corporation

• Yamazaki Baking Co., Ltd.

• Finsbury Food Group Plc ( Nicholas & Harris and Kara)

• Poilâne

• Tartine Bakery

• GAIL's Bakery

• Peter Backwaren OHG

Artisanal Bakery Products Market Report Scope

Global Artisanal Bakery Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global artisanal bakery products market report on the basis of type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Bread & Rolls

    • Loaves

    • Baguettes

    • Rolls

    • Buns

    • Sandwich Slices

    • Ciabatta

    • Others

  • Cakes & Pastries

    • Pastries

    • Cupcakes

    • Dessert Cakes

    • Sponge Cakes

  • Cookies

    • Bar

    • Molded

    • Sandwich

    • Drop

    • Others

  • Tortillas

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Specialty Stores

  • Departmental Stores

  • Traditional Grocery Stores

  • Airport Retail Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia