Amusement Machine Market Size, Share & Trends Analysis Report By Game Type (Video Games, Simulation/AR-VR Games), By Application (Amusement & Recreational Theme Park, Indoor Specialty Centers, Game Centers), By Region, And Segment Forecasts, 2025 - 2030

Amusement Machine Market Size & Trends

The global amusement machine market size was estimated at USD 16.50 billion in 2024 and is projected to grow at a CAGR of 11.0% from 2025 to 2030. The market growth can be attributed to technological innovation and the increasing demand for immersive entertainment experiences. Advances in technology, such as augmented reality (AR), virtual reality (VR), and interactive features, have transformed amusement machines, making them more engaging and appealing to tech-savvy consumers. Moreover, the growing desire for social, and immersive entertainment experiences has fueled demand for arcade-style gaming, particularly in family entertainment centers, malls, and mixed-use venues.

One of the most prominent trends is the integration of Virtual Reality (VR) and Augmented Reality (AR), which are enhancing gameplay by offering immersive, interactive environments that go beyond traditional gaming experiences. These technologies allow players to engage in highly dynamic and realistic virtual worlds, attracting a new generation of tech-savvy consumers. In addition, Artificial Intelligence (AI) is being leveraged to create adaptive gameplay, where machines can learn user behavior, personalize experiences, and improve game interactions in real time.

The integration of gamification into non-traditional spaces, such as restaurants, hotels, and shopping centers, where amusement machines are used to enhance social interaction and customer engagement, merging entertainment with daily activities. Cashless and mobile payment systems are becoming more prevalent, streamlining transactions and offering greater convenience to users. In March 2024, TouchTunes announced the launch of FunWallet, a cashless mobile payment platform for the amusement industry.

The platform simplifies transactions for in-venue entertainment, offering seamless payment via the TouchTunes app. FunWallet supports both connected and non-connected machines, aiming to modernize payment systems and enhance user experiences in entertainment venues. FunWallet is available at no cost for any Internet-connected machine or payment device, with a low-cost retrofit kit for non-connected machines. The platform aims to enhance the in-venue entertainment experience by facilitating seamless digital transactions. The customization of machines, with unique themes or experiences tailored to specific demographics, will increase, driving demand for bespoke solutions.

Game Type Insights

Based on game type, the indoor go-karts segment led the market with the largest revenue share of 34.1% in 2024. Traditional gas-powered go-karts are being replaced by electric go-karts, which offer quieter operation, zero emissions, and improved acceleration. These advancements align with global sustainability trends, making indoor karting more environmentally friendly and appealing to both customers and business owners. Leading manufacturers are integrating AI-powered safety features, speed control mechanisms, and real-time performance tracking, enhancing the overall experience and operational efficiency.

The simulation/AR-VR games segment is expected to register at a significant CAGR of 15.4% over the forecast period. Major gaming and tech companies are heavily investing in VR cloud gaming, AI-generated content, and metaverse-based gaming. The rise of 5G and edge computing allows real-time multiplayer AR-VR gaming with minimal latency, enhancing player experience. Strategic collaborations between VR hardware manufacturers, gaming studios, and amusement park operators are further accelerating the segment's growth.

Application Insights

Based on application, the indoor specialty centers segment led the market with the largest revenue share of 31.3% in 2024. Indoor specialty centers are becoming a key part of Family Entertainment Centers (FECs), which combine multiple amusement offerings under one roof. With an emphasis on multi-activity zones, arcade gaming, bowling alleys, laser tag, and interactive rides, these centers attract a diverse customer base, driving demand for amusement machines and simulation-based gaming setups. Moreover, the rise of e-sports and competitive gaming has fueled the growth of indoor specialty gaming centers featuring high-end gaming setups, VR tournaments, and multiplayer battle arenas.

The amusement & recreational theme park segment is expected to grow at a significant CAGR over the forecast period. The increasing popularity of themed entertainment zones and seasonal or event-based attractions is driving demand. Amusement parks are continuously innovating their ride and game offerings by incorporating branded intellectual properties (IPs), seasonal events, and e-sports zones, making them more appealing to diverse consumer groups. This strategic diversification ensures consistent foot traffic and a competitive edge, reinforcing the amusement machine industries long-term growth trajectory.

Regional Insights

North America amusement machine market with the largest revenue share of 41.0% in 2024. One of the key trends shaping the industry is the rise of cashless and contactless payment systems. Traditional coin-operated amusement machines are being replaced or upgraded with digital payment methods, including mobile wallets, NFC-based transactions, and prepaid game cards. This transition enhances user convenience, increases spending per visit, and streamlines revenue collection for operators.

U.S. Amusement Machine Market Trends

The amusement machine market in the U.S. is expected to grow at a significant CAGR of 12.6% from 2025 to 2030, due to the growing adoption of virtual reality (VR) and augmented reality (AR) in amusement machines. U.S. entertainment centers, including family entertainment centers (FECs) and theme parks, are increasingly investing in immersive, interactive gaming experiences. VR-based rides, motion-sensor arcade games, and AI-powered attractions are gaining popularity, attracting tech-savvy consumers and younger demographics seeking innovative entertainment experiences.

Europe Amusement Machine Market Trends

The amusement machine market in Europe is anticipated to register at a considerable CAGR from 2025 to 2030.The reappearance of retro and classic arcade gaming is also evident across Europe. Many venues, particularly bar arcades and social gaming lounges, are capitalizing on nostalgia-driven experiences by reintroducing vintage arcade machines and pinball games. This trend appeals to millennials and Gen Z consumers who appreciate both the retro aesthetic and the social aspect of arcade gaming.

The UK amusement machine market is expected to grow at a rapid CAGR during the forecast period. The UK industry is being shaped by the rise of social entertainment venues, where amusement machines are integrated into multi-experience environments. Bars, bowling alleys, and competitive socializing venues are incorporating arcade machines alongside other activities like mini-golf and escape rooms to attract a wider audience. This trend is particularly strong in urban areas, where experiential entertainment is in high demand.

The amusement machinemarket in the Germany held a substantial market share in 2024. The Germany market is experiencing growth through the integration of amusement gaming into cultural and tourism sectors. Museums, historical sites, and tourist attractions are adopting interactive gaming experiences to enhance visitor engagement. Augmented reality (AR) and gamified exhibits are being used to provide educational entertainment, making amusement machines relevant beyond traditional arcade settings.

Asia Pacific Amusement Machine Market Trends

The amusement machinemarket in Asia Pacific is expected to register at the fastest CAGR of 9.4% from 2025 to 2030. The Asia-Pacific industry is evolving with the expansion of large-scale integrated entertainment complexes. Shopping malls, mixed-use developments, and entertainment hubs are incorporating amusement arcades as part of their strategy to enhance foot traffic and create family-friendly experiences. This integration is particularly strong in emerging markets where retailtainment (retail + entertainment) is a growing concept.

The Japan amusement machine market is expected to grow at a rapid CAGR during the forecast period. The role of claw machines (UFO catchers) as entertainment-driven retail is expanding. Many gaming centers now offer premium, limited-edition merchandise in claw machines, turning them into a hybrid between arcade entertainment and exclusive collectible shopping. This trend has contributed to the sustained popularity of amusement centers despite a competitive digital entertainment landscape.

The amusement machine market in China held a substantial market share in 2024, owing to the government support for digital and cultural entertainment industries. China’s policy initiatives promoting domestic gaming and entertainment sectors have led to an increase in locally developed amusement machines, reducing reliance on imports and fostering innovation in arcade gaming experiences.

Key Amusement Machine Company Insights

Key players operating in the amusement machine industry are Bandai Namco Entertainment America Inc., Capcom Co., Ltd., SEGA SAMMY HOLDINGS Inc., Konami Group, Adrenaline Amusements, and TAITO CORPORATION. The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals. The following are some instances of such initiatives

Recent Development

• In November 2024, Adrenaline Amusements introduced Duck Derby: Pump 'N Race, a unique arcade game that combines physical activity with interactive gameplay. Players use water pumps to propel rubber ducks along a course, aiming to reach the finish line first. Each cabinet accommodates two players, and multiple units can be linked to create a competitive environment.

• In February 2024, TrioTech Amusement announced a partnership with JNELC to enhance its presence in several European countries, including Sweden, Denmark, Norway, Finland, The Netherlands, the U.K., and Ireland. This collaboration aimed to leverage JNELC's market knowledge and TrioTech Amusement's portfolio of interactive and immersive attractions to accelerate growth in these regions.

Amusement Machine Market Report Scope

Global Amusement Machine Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global amusement machine market report based on game type, application, and region:

• Game Type Outlook (Volume, Units; Revenue, USD Billion, 2018 - 2030)

  • Video Games

  • Simulation/AR-VR Games

  • Electro-Mechanical Games

  • Redemption Games

  • Claw Machine Games

  • Photo Booths

  • Indoor Go-Karts

  • Others

• Application Outlook (Volume, Units; Revenue, USD Billion, 2018 - 2030)

  • Amusement & Recreational Theme Park

  • Indoor Specialty Centers

  • Game Centers

  • Hotel & Bars

  • Others

• Regional Outlook (Volume, Units; Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • New Zealand

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • Saudi Arabia