Adaptive Learning Market Size, Share & Trends Analysis Report, By Component (Platform, Services), By End-user (K-12, Higher Education, Corporate, Others), By Region, And Segment Forecasts, 2023 - 2030

Adaptive Learning Market Size & Trends

The global adaptive learning market size was valued at USD 3.46 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 21.4% from 2023 to 2030. Adaptive learning, also known as adaptive teaching, employs computer algorithms and artificial intelligence to cater to the individual needs of students, tailoring the learning experience. By leveraging adaptive models such as technological programs, it facilitates customized teaching practices, enriching the personalized learning journey of each student. The growing preference for adaptive learning technologies and the advent of e-learning are fostering consistent market growth in the area of adaptive learning. These technologies create a student-centric learning environment by adapting to the curriculum and consistently seeking feedback, thus driving the expansion of the market.

An adaptive learning tool leverages a variety of advanced technologies, including augmented reality (AR), artificial intelligence (AI), virtual reality (VR), and other static forms, to present a diverse range on a screen. These technologies enhance the capabilities of the software, rendering the learning experience more enjoyable for students. They facilitate easier and more comprehensive learning, particularly in the case of challenging science concepts. This not only sparks interest but also modernizes and enriches content, making information more efficient and intuitive. Consequently, adaptive learning is poised to revolutionize the approach to education entirely, injecting a renewed vitality into the classroom.

Moreover, the rising adoption of adaptive learning software in educational institutions is anticipated to fuel revenue growth in the adaptive learning market. The increasing need for tailoring learning processes to individual preferences is projected to drive revenue expansion in the adaptive learning market. Additionally, the surge in government initiatives aimed at improving educational approaches and methods is expected to contribute to the wider adoption of adaptive learning software, further bolstering the growth of the adaptive learning market.

Component Insights

Based on the component, the adaptive learning market is segmented into platforms and services. The platform segment held the largest market share in 2022. Advances in educational technology, artificial intelligence (AI), and data analytics contribute to the development of robust adaptive learning platforms that can personalize learning experiences for individual students. Furthermore, adaptive learning platforms are designed to adapt to the individual needs and learning styles of students. This personalization aspect enhances the overall learning experience and effectiveness.

End-user Insights

Based on end-users, the adaptive learning market is segmented into K-12, higher education institutions, corporate, and others. The K-12 segment held the largest market share in 2022. Adaptive learning is particularly beneficial in K-12 education, where there is a growing emphasis on personalized learning. The ability of adaptive learning platforms to tailor educational content to the individual needs and pace of each student aligns well with the goals of K -12 education. Additionally, schools and school districts are heavily investing in EdTech, including adaptive learning solutions, to integrate technology into the classroom and improve overall teaching and learning experiences.

Regional Insights

North America dominated the market in 2022 owing to factors such as a well-established education infrastructure, high technological adoption rates, and significant investments in educational technology. The region, particularly the U.S., has a well-established technological infrastructure, making it easier for educational institutions to adopt and integrate adaptive learning technologies. The region is also home to many key players and institutions driving advancements in adaptive learning, contributing to its dominance in this market.

Key Companies & Market Share Insights

Key players operating in the market are Pearson, McGraw Hill, Curriculum Associates, LLC, Istation, DREAMBOX LEARNING, INC., Learning Explorer, Inc., Mathspace, Imagine Learning LLC., Fulcrum Labs, and CogBooks Limited. Vendors active in the market are focusing aggressively on expanding their customer base and gaining a competitive edge over their rivals. Hence, they pursue numerous strategic initiatives, including collaborations, partnerships, mergers & acquisitions, and new product/ technology development. The following are some instances of such initiatives.

• In February 2023, DreamBox Learning, Inc. unveiled DreamBox Reading Park, an extension of its reading solutions catering to PreK-2 students across the U.S. With this release, DreamBox extends its proprietary adaptive platform to the domain of PreK-2 readers, presenting personalized learning journeys that dynamically adjust to each interaction. This adaptive learning experience occurs seamlessly within and between lessons, fostering an enjoyable and engaging educational environment.

• In June 2023, Reva University, a private state university located in Bangalore, Karnataka, unveiled its plan to implement adaptive learning through artificial intelligence (AI) to support students across a range of courses, such as engineering, humanities, and languages. The university aims to enhance student learning by tailoring educational programs with AI assistance, believing it will improve efficiency and effectiveness and better prepare students for the evolving job landscape.