U.S. Women’s Health App Market Size & Outlook, 2023-2030

The women’s health app market in the United States is expected to reach a projected revenue of US$ 4,244.2 million by 2030. A compound annual growth rate of 18.3% is expected of the United States women’s health app market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,309.2
Forecast, 2030 (US$M)
$4,244.2
CAGR, 2024 - 2030
18.3%
Report Coverage
U.S.

U.S. women’s health app market highlights

  • The U.S. women’s health app market generated a revenue of USD 1,309.2 million in 2023 and is expected to reach USD 4,244.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 18.3% from 2024 to 2030.
  • In terms of segment, menstrual health was the largest revenue generating type in 2023.
  • Menstrual Health is the most lucrative type segment registering the fastest growth during the forecast period.

Women’s health app market data book summary

Market revenue in 2023USD 1,309.2 million
Market revenue in 2030USD 4,244.2 million
Growth rate18.3% (CAGR from 2023 to 2030)
Largest segmentMenstrual health
Fastest growing segmentMenstrual Health
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management
Key market players worldwideFlo Health, Clue, Glow, Nokia Oyj, Fitbit, Natural Cycles, Apple Inc, Labcorp Holdings Inc, Wildflower Health, Hellobaby

Other key industry trends

  • In terms of revenue, U.S. accounted for 34.7% of the global women’s health app market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. women’s health app market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 548.8 million by 2030.

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Women’s Health App Market Companies

Name Profile # Employees HQ Website

U.S. women’s health app market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to women’s health app market will help companies and investors design strategic landscapes.


Menstrual health was the largest segment with a revenue share of 37.63% in 2023. Horizon Databook has segmented the U.S. women’s health app market based on fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, menopause, disease management covering the revenue growth of each sub-segment from 2018 to 2030.


  • U.S. Women’s Health App Type Outlook (Revenue, USD Million, 2018-2030)
    • Fitness & Nutrition
    • Menstrual Health
    • Pregnancy Tracking & Postpartum Care
    • Menopause
    • Disease Management
    • Others

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Target buyers of U.S. women’s health app market databook

  • Our clientele includes a mix of women’s health app market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. women’s health app market , including forecasts for subscribers. This country databook contains high-level insights into U.S. women’s health app market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. women’s health app market size, by type, 2018-2030 (US$M)

U.S. Women’s Health App Market Outlook Share, 2023 & 2030 (US$M)

U.S. women’s health app market size, by type, 2018-2030 (US$M)

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