Global Wine Tourism Market Size & Outlook, 2023-2030

The global wine tourism market size was estimated at USD 46,470.0 million in 2023 and is projected to reach USD 106,740.1 million by 2030, growing at a CAGR of 12.6% from 2024 to 2030.
Revenue, 2023 (US$M)
$46,470.0
Forecast, 2030 (US$M)
$106,740.1
CAGR, 2024 - 2030
12.6%
Report Coverage
Worldwide

Global wine tourism market, 2018-2030 (US$M)

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Global wine tourism market highlights

  • The global wine tourism market generated a revenue of USD 46,470.0 million in 2023 and is expected to reach USD 106,740.1 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 12.6% by 2030.
  • In terms of segment, wine tastings and tours accounted for a revenue of USD 46,470.0 million in 2023.
  • Wine Tastings and Tours is the most lucrative service segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2023.


Global data book summary

Market revenue in 2023USD 46,470.0 million
Market revenue in 2030USD 106,740.1 million
Growth rate12.6% (CAGR from 2023 to 2030)
Largest segmentWine tastings and tours
Fastest growing segmentWine Tastings and Tours
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine Tastings and Tours


Other key industry trends

  • In terms of revenue, the North America accounted for 25.1% of the global wine tourism market in 2023.

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Wine Tourism Market Companies

Name Profile # Employees HQ Website
Pure Luxury Transportation, Inc. View profile 101-250 Petaluma, California, United States, North America http://pureluxury.com
BKWine View profile 1-10 Issy-les-moulineaux, Ile-de-France, France, Europe https://www.bkwine.com
Grape Escapes Nova Scotia Wine Tours View profile 11-50 Halifax, Nova Scotia, Canada, North America https://www.novascotiawinetours.com/
The Prisoner Wine View profile 1-10 Rutherford, California, United States, North America http://www.theprisonerwinecompany.com/
Sula Vineyards View profile 501-1000 Nasik, Maharashtra, India, Asia http://www.sulawines.com/
Cellar Rat Wine Merchants View profile - Kansas City, Missouri, United States, North America https://www.cellarratwine.com
The Wine Group View profile 1-10 Glen Ellen, California, United States, North America https://www.imagerywinery.com

Global wine tourism market size, by regions, 2018-2030 (US$M)

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