Market revenue in 2022 | USD 1,187.3 million |
Market revenue in 2030 | USD 1,470.0 million |
Growth rate | 2.7% (CAGR from 2022 to 2030) |
Largest segment | Household/disinfectant/cleaning wipes |
Fastest growing segment | Intimate Wipes |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 31.59% in 2022. Horizon Databook has segmented the UK wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The growing concerns about bacterial infections and environmental sustainability in business environments have pushed companies to innovate their product offerings and contribute to sustainability goals in the country.
In February 2023, The Cheeky Panda, a leading bamboo fiber tissue brand, launched an improved version of its Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes in the U.K. These wipes are now manufactured in the U.K., marking the company's shift toward local production to reduce its carbon footprint.
The increasing preference of baby wipes among a sizable number of parents in the U.K. is contributing significantly to market growth. Intense competition in the baby wipes space is forcing manufacturers to offer substantial discounts on their products to maintain volume sales and their customer base in the country.
Horizon Databook provides a detailed overview of country-level data and insights on the UK wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into UK wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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