UK Wet Wipes Market Size & Outlook, 2022-2030

The wet wipes market in UK is expected to reach a projected revenue of US$ 1,470.0 million by 2030. A compound annual growth rate of 2.7% is expected of UK wet wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,187.3
Forecast, 2030 (US$M)
$1,470.0
CAGR, 2023 - 2030
2.7%
Report Coverage
UK

UK wet wipes market highlights

  • The UK wet wipes market generated a revenue of USD 1,187.3 million in 2022 and is expected to reach USD 1,470.0 million by 2030.
  • The UK market is expected to grow at a CAGR of 2.7% from 2023 to 2030.
  • In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
  • Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.


Wet wipes market data book summary

Market revenue in 2022USD 1,187.3 million
Market revenue in 2030USD 1,470.0 million
Growth rate2.7% (CAGR from 2022 to 2030)
Largest segmentHousehold/disinfectant/cleaning wipes
Fastest growing segmentIntimate Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwideClorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus


Other key industry trends

  • In terms of revenue, UK accounted for 4.4% of the global wet wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK wet wipes market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 1,174.0 million by 2030.

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Wet Wipes Market Companies

Name Profile # Employees HQ Website

UK wet wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.


Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 31.59% in 2022. Horizon Databook has segmented the UK wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.


The growing concerns about bacterial infections and environmental sustainability in business environments have pushed companies to innovate their product offerings and contribute to sustainability goals in the country.

In February 2023, The Cheeky Panda, a leading bamboo fiber tissue brand, launched an improved version of its Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes in the U.K. These wipes are now manufactured in the U.K., marking the company's shift toward local production to reduce its carbon footprint.

The increasing preference of baby wipes among a sizable number of parents in the U.K. is contributing significantly to market growth. Intense competition in the baby wipes space is forcing manufacturers to offer substantial discounts on their products to maintain volume sales and their customer base in the country.

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Horizon Databook provides a detailed overview of country-level data and insights on the UK wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into UK wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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UK wet wipes market size, by type, 2017-2030 (US$M)

UK Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)

UK wet wipes market size, by type, 2017-2030 (US$M)

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