Global Wet Wipes Market Size & Outlook, 2022-2030
Global wet wipes market, 2017-2030 (US$M)
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Global wet wipes market highlights
- The global wet wipes market generated a revenue of USD 27,072.3 million in 2022 and is expected to reach USD 36,555.5 million by 2030.
- The market is expected to grow at a CAGR (2023 - 2030) of 3.8% by 2030.
- In terms of segment, household/disinfectant/cleaning wipes accounted for a revenue of USD 7,829.1 million in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2022.
- Country-wise, Germany is expected to register the highest CAGR from 2023 to 2030.
Global data book summary
| Market revenue in 2022 | USD 27,072.3 million |
| Market revenue in 2030 | USD 36,555.5 million |
| Growth rate | 3.8% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
Other key industry trends
- In terms of revenue, the North America accounted for 36.1% of the global wet wipes market in 2022.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 1,189.0 million by 2030.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 28.92% in 2022. Horizon Databook has segmented the Global wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The increasing spending capability of consumers due to a rise in disposable income is a major factor triggering the growth of the wet wipes market. One of the major reasons for this growth is the increase in the number of working women, which in turn, has led to a rise in disposable income primarily in the emerging economies of Asia Pacific, Central & South America, and the Middle East & Africa.
Furthermore, increased disposable income has led to high spending on baby care products. Working females spend a large part of their income on personal care and grooming. Thus, the growing participation of women in the workforce in developing regions such as Asia Pacific and the Middle East and Africa has been widening the growth opportunity for wet wipes. Rising awareness regarding personal hygiene.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global wet wipes market , including forecasts for subscribers. This global databook contains high-level insights into Global wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Global wet wipes market size, by regions, 2017-2030 (US$M)
Top 10 countries: Wet wipes market size, 2022 (US$M)
Global wet wipes market share, by type, 2022 & 2030 (%, US$M)
Wet wipes market: Opportunity assessment by country
Global wet wipes market, by region, 2022 (US$M)
| Type | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 5,586.6 | 5,992.8 | 6,205.0 | 10,854.0 | 9,655.7 | 9,783.0 | 9,941.3 | 10,134.7 | 10,375.1 | 10,647.1 | 10,967.3 | 11,339.6 | 11,753.7 | 12,238.8 | 2.8% |
| Europe | 3,395.1 | 3,656.6 | 3,801.6 | 6,677.4 | 5,965.2 | 6,069.6 | 6,194.4 | 6,342.7 | 6,522.0 | 6,723.2 | 6,957.1 | 7,226.7 | 7,525.9 | 7,874.1 | 3.3% |
| Asia Pacific | 4,758.8 | 5,212.2 | 5,510.0 | 9,839.9 | 8,936.2 | 9,242.5 | 9,587.0 | 9,976.1 | 10,424.1 | 10,918.3 | 11,478.7 | 12,112.8 | 12,813.6 | 13,616.9 | 5.0% |
| Latin America | 403.4 | 441.3 | 465.9 | 830.9 | 753.7 | 778.6 | 806.6 | 838.4 | 875.0 | 915.5 | 961.4 | 1,013.4 | 1,070.9 | 1,136.9 | 4.9% |
| MEA | 636.6 | 692.8 | 727.8 | 1,291.6 | 1,165.9 | 1,198.6 | 1,236.0 | 1,278.7 | 1,328.5 | 1,383.7 | 1,446.7 | 1,518.4 | 1,597.6 | 1,688.9 | 4.4% |
| Overall | 14,780.6 | 15,995.6 | 16,710.4 | 29,493.8 | 26,476.6 | 27,072.3 | 27,765.3 | 28,570.5 | 29,524.8 | 30,587.7 | 31,811.2 | 33,210.8 | 34,761.8 | 36,555.5 | 3.8% |
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