South Africa Wet Wipes Market Size & Outlook, 2022-2030

The wet wipes market in South Africa is expected to reach a projected revenue of US$ 374.2 million by 2030. A compound annual growth rate of 3.6% is expected of South Africa wet wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$282.3
Forecast, 2030 (US$M)
$374.2
CAGR, 2023 - 2030
3.6%
Report Coverage
South Africa

South Africa wet wipes market highlights

  • The South Africa wet wipes market generated a revenue of USD 282.3 million in 2022 and is expected to reach USD 374.2 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
  • In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
  • Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.


Wet wipes market data book summary

Market revenue in 2022USD 282.3 million
Market revenue in 2030USD 374.2 million
Growth rate3.6% (CAGR from 2022 to 2030)
Largest segmentHousehold/disinfectant/cleaning wipes
Fastest growing segmentIntimate Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwideClorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.0% of the global wet wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa wet wipes market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 374.2 million by 2030.

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Wet Wipes Market Companies

Name Profile # Employees HQ Website

South Africa wet wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.


Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 32.34% in 2022. Horizon Databook has segmented the South Africa wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.


Improving hygiene awareness among people in the country is driving the growth of the South African wet wipes market. The key player in the market introduced various types of wipes such as hand & body wipes, facial & cosmetic wipes, baby wipes, and intimate to cater to the increased consumer demand.

Baby wipes are gaining traction owing to factors such as rising infant population in the country and increasing awareness regarding good hygiene practices. Baby wipes are not exclusively used on babies, but also children and adults, a practice that has been driving product demand.

The demand for nonwoven wipes has increased due to various factors including changing lifestyles, the growing need to adapt to a sustainable solution, the rise in consumer disposable income, and product innovation. Additionally, due to the increased health and hygiene concerns in the post-pandemic world, their use has been promoted in the food service and healthcare sectors.

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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into South Africa wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa wet wipes market size, by type, 2017-2030 (US$M)

South Africa Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)

South Africa wet wipes market size, by type, 2017-2030 (US$M)

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