Market revenue in 2022 | USD 9,783.0 million |
Market revenue in 2030 | USD 12,238.8 million |
Growth rate | 2.8% (CAGR from 2022 to 2030) |
Largest segment | Household/disinfectant/cleaning wipes |
Fastest growing segment | Intimate Wipes |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 25.77% in 2022. Horizon Databook has segmented the North America wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The North American market for wet wipes has witnessed significant growth in recent years. Cost, convenience, hygiene, ease of use, time-saving features, disposability, safety, and consumer-focused aesthetics are some of the key factors propelling product demand. One of the leading drivers of market expansion is an increase in people's awareness of the importance of hygiene.
Intimate, moist, flushable, feminine, and scented wipes, among other types, have all been developed during the past 10 years to meet the need for wet wipes for varied applications. Key manufacturers in the market are adopting initiatives such as product launches, sustainable development, biodegradable packaging, and the use of organic ingredients to stay ahead in this market.
Many players are launching bio-based baby wipes, according to the United States Department of Agriculture (USDA). Bio-based products are those in which the main ingredients are derived from renewable marine, forestry, or animal materials. For instance, Bum Boosa bamboo baby wipes are organic in nature and use botanical and sustainable ingredients. Bum Boosa also retails Bamboo Baby Wipes that are USDA-certified bio-based.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America wet wipes market , including forecasts for subscribers. This continent databook contains high-level insights into North America wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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