Japan Wet Wipes Market Size & Outlook, 2022-2030
Japan wet wipes market, 2017-2030 (US$M)
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Japan wet wipes market highlights
- The Japan wet wipes market generated a revenue of USD 1,295.0 million in 2022 and is expected to reach USD 1,786.4 million by 2030.
- The Japan market is expected to grow at a CAGR of 4.1% from 2023 to 2030.
- In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
- Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.
Wet wipes market data book summary
| Market revenue in 2022 | USD 1,295.0 million |
| Market revenue in 2030 | USD 1,786.4 million |
| Growth rate | 4.1% (CAGR from 2022 to 2030) |
| Largest segment | Household/disinfectant/cleaning wipes |
| Fastest growing segment | Intimate Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes |
| Key market players worldwide | Clorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus |
Other key industry trends
- In terms of revenue, Japan accounted for 4.8% of the global wet wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, India wet wipes market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,434.2 million by 2030.
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Wet Wipes Market Scope
Wet Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan wet wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.
Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 31.07% in 2022. Horizon Databook has segmented the Japan wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for disinfecting wet wipes in Japan is driven by increased awareness about the importance of hygiene and a growing preference for convenient and effective cleaning solutions. Consumers in Japan are increasingly relying on disinfecting wipes for surface sanitation.
The convenience and versatility of wet wipes continue to fuel demand in various applications, from personal hygiene to household cleaning. As a result, both domestic and international manufacturers are expanding their offerings in the Japanese market, contributing to the overall growth of the wet wipes sector in the country.
Innovations addressing environmental concerns offer growth opportunities in countries where sustainability is a significant factor in purchasing decisions. In December 2019, Japanese company Haso Ltd launched its paper flip-top lid solution, HasoCap, to the wet wipe industry.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into Japan wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Japan wet wipes market size, by type, 2017-2030 (US$M)
Japan Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)
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