Canada Wet Wipes Market Size & Outlook, 2022-2030

The wet wipes market in Canada is expected to reach a projected revenue of US$ 2,266.6 million by 2030. A compound annual growth rate of 3.6% is expected of Canada wet wipes market from 2023 to 2030.

Revenue, 2022 (US$M)
$1,711.3
Forecast, 2030 (US$M)
$2,266.6
CAGR, 2023 - 2030
3.6%
Report Coverage
Canada

Canada wet wipes market highlights

  • The Canada wet wipes market generated a revenue of USD 1,711.3 million in 2022 and is expected to reach USD 2,266.6 million by 2030.
  • The Canada market is expected to grow at a CAGR of 3.6% from 2023 to 2030.
  • In terms of segment, household/disinfectant/cleaning wipes was the largest revenue generating type in 2022.
  • Intimate Wipes is the most lucrative type segment registering the fastest growth during the forecast period.


Wet wipes market data book summary

Market revenue in 2022USD 1,711.3 million
Market revenue in 2030USD 2,266.6 million
Growth rate3.6% (CAGR from 2022 to 2030)
Largest segmentHousehold/disinfectant/cleaning wipes
Fastest growing segmentIntimate Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Intimate Wipes, Flushable Wet Wipe, Household/Disinfectant/Cleaning Wipes
Key market players worldwideClorox Co, Kimberly-Clark Corp, Reckitt Benckiser Group PLC, Unilever PLC, Johnson & Johnson, The Honest Co Inc, Procter & Gamble Co, Himalaya Wellness, Wipesplus


Other key industry trends

  • In terms of revenue, Canada accounted for 6.3% of the global wet wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. wet wipes market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 2,266.6 million by 2030.

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Wet Wipes Market Scope

Wet wipes market segmentation & scope
Baby Wipes
Facial & Cosmetic Wipes
Hand & Body Wipes
Intimate Wipes
Flushable Wet Wipe
Household/Disinfectant/Cleaning Wipes
Others
Non-Woven
Woven
Supermarkets & Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
E-commerce
Others

Wet Wipes Market Companies

Name Profile # Employees HQ Website

Canada wet wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet wipes market will help companies and investors design strategic landscapes.


Household/disinfectant/cleaning wipes was the largest segment with a revenue share of 26.69% in 2022. Horizon Databook has segmented the Canada wet wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, intimate wipes, flushable wet wipe, household/disinfectant/cleaning wipes covering the revenue growth of each sub-segment from 2017 to 2030.


Concerns regarding the environmental impact of disposable products, including wipes, are growing among Canadian consumers. This has led to a rising demand for eco-friendly alternatives. Companies like Terra are expanding their presence in the Canadian market to meet this increasing demand for sustainable wipes.


In June 2023, Regal Lager, a distributor of baby and children's products, announced its distribution of Terra's plant-based wipes and diapers in Canada and the U.S. Terra's eco-friendly wipes, made from 100% biodegradable FSC-certified bamboo fiber and free from plastic or chemicals, have been rated 'excellent' for all skin types by Dermatest.


In addition, the Canadian market emphasizes the use of natural and non-toxic ingredients, particularly for baby products, reflecting a preference for gentle and safe options. The demand for eco-friendly and safe wipes is a significant driver in the Canadian wet wipes market, encouraging brands like Terra to expand their offerings to cater to this demand.

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Target buyers of Canada wet wipes market databook

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Horizon Databook provides a detailed overview of country-level data and insights on the Canada wet wipes market , including forecasts for subscribers. This country databook contains high-level insights into Canada wet wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Canada wet wipes market size, by type, 2017-2030 (US$M)

Canada Wet Wipes Market Outlook Share, 2022 & 2030 (US$M)

Canada wet wipes market size, by type, 2017-2030 (US$M)

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