U.S. Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in the United States is expected to reach a projected revenue of US$ 718.8 billion by 2030. A compound annual growth rate of 11.9% is expected of the United States wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$292.6
Forecast, 2030 (US$B)
$718.8
CAGR, 2023 - 2030
11.9%
Report Coverage
U.S.

U.S. wellness tourism market highlights

  • The U.S. wellness tourism market generated a revenue of USD 292.6 billion in 2022 and is expected to reach USD 718.8 billion by 2030.
  • The U.S. market is expected to grow at a CAGR of 11.9% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 292.6 billion
Market revenue in 2030USD 718.8 billion
Growth rate11.9% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, U.S. accounted for 35.9% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 81.2 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

U.S. wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.48% in 2022. Horizon Databook has segmented the U.S. wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


According to a Global Wellness Institute report published in December 2021, the U.S. ranked number 1 in the top 20 destinations for wellness tourism with around 114.8 million trips in 2020. The wellness tourism industry in the U.S. was adversely impacted by the COVID-19 pandemic owing to subsequent traveling restrictions to curb the spread of the virus.

Hence, to support the travel and tourism industry in the country, the federal government launched the 2022 National Travel and Tourism Strategy to establish a 5-year plan to attract 90 million travelers, spending around USD 279 billion each year.

Advancements in spa therapy systems, increase in the number of spas, rise in partnerships between key market players, and the introduction of innovative digital platforms by current providers are some of the other factors contributing to market growth in the U.S.

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Target buyers of U.S. wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into U.S. wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. wellness tourism market size, by service, 2016-2030 (US$B)

U.S. Wellness Tourism Market Share, 2022 & 2030 (US$B)

U.S. wellness tourism market size, by service, 2016-2030 (US$B)

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