Global Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism industry worldwide is expected to reach a projected revenue of US$ 2,096.3 billion by 2030. A compound annual growth rate of 12.5% is expected of the worldwide wellness tourism industry from 2023 to 2030.
Revenue, 2022 (US$B)
$814.6
Forecast, 2030 (US$B)
$2,096.3
CAGR, 2023 - 2030
12.5%
Report Coverage
Worldwide

Global wellness tourism market highlights

  • The global wellness tourism market generated a revenue of USD 814.6 billion in 2022 and is expected to reach USD 2,096.3 billion by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 12.5% by 2030.
  • In terms of segment, lodging accounted for a revenue of USD 189.6 billion in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 814.6 billion
Market revenue in 2030USD 2,096.3 billion
Growth rate12.5% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping

Other key industry trends

  • In terms of revenue, the North America accounted for 39.7% of the global wellness tourism market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Africa is the fastest growing regional market and is projected to reach USD 8.8 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Global wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.28% in 2022. Horizon Databook has segmented the Global wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


  • Global Wellness Tourism Service Outlook (Revenue, USD Billion, 2016-2030)
    • In-country Transport
    • Lodging
    • Food & Beverage
    • Wellness Activities
    • Shopping
    • Others
  • Global Wellness Tourism Purpose Outlook (Revenue, USD Billion, 2016-2030)
    • Primary
    • Secondary
  • Global Wellness Tourism Travel Type Outlook (Revenue, USD Billion, 2016-2030)
    • Domestic
    • International

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Target buyers of Global wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global wellness tourism market, including forecasts for subscribers. This global databook contains high-level insights into Global wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Global wellness tourism market size, by regions, 2016-2030 (US$B)

Top 10 countries: Wellness tourism market size, 2022 (US$B)

Global wellness tourism market share, by service, 2022 & 2030 (%, US$B)

Wellness tourism market: Opportunity assessment by country

Global wellness tourism market, by region, 2022 (US$B)

Global wellness tourism market size, by regions, 2016-2030 (US$B)

Service 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 224.5 237.1 253.6 273.5 168.2 258.2 323.3 363.0 400.4 443.9 494.5 553.6 622.9 704.2 800.0 12.0%
Europe 211.0 220.5 231.3 244.1 157.5 236.0 294.3 331.7 367.1 407.5 453.6 506.4 566.9 636.5 716.7 11.8%
Asia Pacific 108.1 119.6 133.7 149.5 81.5 119.1 152.2 179.0 206.6 238.0 273.7 314.2 360.0 411.9 470.4 15.2%
Latin America 26.5 28.6 30.9 33.4 16.2 23.4 28.2 31.6 35.0 38.9 43.4 48.7 54.8 61.9 70.3 12.1%
MEA 13.5 14.5 15.7 17.0 9.5 13.7 16.5 18.4 20.3 22.4 24.8 27.6 30.9 34.6 38.9 11.3%
Overall 583.6 620.2 665.2 717.5 432.9 650.4 814.6 923.6 1,029.3 1,150.6 1,290.0 1,450.5 1,635.5 1,849.1 2,096.3 12.5%

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