North America Wellness Tourism Market Size & Outlook

The wellness tourism market in North America is expected to reach a projected revenue of US$ 800.0 billion by 2030. A compound annual growth rate of 12% is expected of North America wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$323.3
Forecast, 2030 (US$B)
$800.0
CAGR, 2023 - 2030
12%
Report Coverage
North America

North America wellness tourism market highlights

  • The North America wellness tourism market generated a revenue of USD 323.3 billion in 2022.
  • The market is expected to grow at a CAGR of 12% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 323.3 billion
Market revenue in 2030USD 800.0 billion
Growth rate12% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, North America region accounted for 39.7% of the global wellness tourism market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 470.4 billion by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Wellness Tourism Market Companies

Name Profile # Employees HQ Website

North America wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.45% in 2022. Horizon Databook has segmented the North America wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


The growing emphasis of top players on the importance of physical and mental well-being achieved through yoga, rejuvenation therapy, herbal remedies, meditation, agritourism, and spa therapies at exotic destinations is increasing the number of people traveling to North America.

According to International Spa Association (ISPA), in the U.S., around 173 million people visited spas in 2021, accounting for an increase of around 49 million from 2020. An increase in the number of spa facilities in the region is one of the key factors driving the market growth.

For instance, in February 2021, L Catterton-backed med spa Ideal Image planned to expand its business across 13 new locations in the U.S. including Washington D.C., Chicago, New York City, San Francisco, and San Diego.

Reasons to subscribe to North America wellness tourism market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of North America wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America wellness tourism market, including forecasts for subscribers. This continent databook contains high-level insights into North America wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

North America wellness tourism market size, by country, 2016-2030 (US$B)

North America Wellness Tourism Market Share, 2022 & 2030 (US$B)

North America wellness tourism market size, by country, 2016-2030 (US$B)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more