Malaysia Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Malaysia is expected to reach a projected revenue of US$ 22.1 billion by 2030. A compound annual growth rate of 15.5% is expected of Malaysia wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$7.0
Forecast, 2030 (US$B)
$22.1
CAGR, 2023 - 2030
15.5%
Report Coverage
Malaysia

Malaysia wellness tourism market highlights

  • The Malaysia wellness tourism market generated a revenue of USD 7.0 billion in 2022 and is expected to reach USD 22.1 billion by 2030.
  • The Malaysia market is expected to grow at a CAGR of 15.5% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 7.0 billion
Market revenue in 2030USD 22.1 billion
Growth rate15.5% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Malaysia accounted for 0.9% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Thailand wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Thailand is the fastest growing regional market in Asia Pacific and is projected to reach USD 91.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Malaysia wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 22.86% in 2022. Horizon Databook has segmented the Malaysia wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


The Global Wellness Institute rated Malaysia among its top 10 wellness tourism markets in the Asia Pacific region in 2019. According to Global Medical Tourism Index, which evaluates destinations based on attractiveness for the economy, public image, healthcare costs & quality of care, and medical travel, Malaysia ranks eighth in the world.

This mixture of first-rate wellness preferences and state-of-the-art healthcare makes Malaysia a worthy competitor in the wellness industry. Wellness tourism in Malaysia is influenced by both its multicultural diversity and its natural landscapes.

From natural hot springs & volcanic mud pools, and tranquil forest retreats, to remote lakeside escapes and quiet beach getaways, Malaysia delivers a wide range of reliable experiences to wellness tourists in Malaysia.

Reasons to subscribe to Malaysia wellness tourism market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
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  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Malaysia wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Malaysia wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Malaysia wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Malaysia wellness tourism market size, by service, 2016-2030 (US$B)

Malaysia Wellness Tourism Market Share, 2022 & 2030 (US$B)

Malaysia wellness tourism market size, by service, 2016-2030 (US$B)

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