Japan Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Japan is expected to reach a projected revenue of US$ 74.5 billion by 2030. A compound annual growth rate of 13.9% is expected of Japan wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$26.3
Forecast, 2030 (US$B)
$74.5
CAGR, 2023 - 2030
13.9%
Report Coverage
Japan

Japan wellness tourism market highlights

  • The Japan wellness tourism market generated a revenue of USD 26.3 billion in 2022 and is expected to reach USD 74.5 billion by 2030.
  • The Japan market is expected to grow at a CAGR of 13.9% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 26.3 billion
Market revenue in 2030USD 74.5 billion
Growth rate13.9% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Japan accounted for 3.2% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Thailand wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Thailand is the fastest growing regional market in Asia Pacific and is projected to reach USD 91.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Japan wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 22.43% in 2022. Horizon Databook has segmented the Japan wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


According to Global Wellness Institute’s Global Wellness Trends report 2019, Japan was the third largest wellness tourism destination in Asia, in terms of total visitors. Japan has tourism resources to address the rise in health awareness of travelers from around the world.

The Japanese government increased focus & support for wellness programs for travelers with various initiatives. For instance, the Japan National Tourism Organization introduced two new walking programs in Kamino yama, Yamagata Prefecture aimed at elderly and middle-aged visitors, the courses provide a gentle exercise program managed by an English-speaking guide who also explains about local nature.

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Target buyers of Japan wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Japan wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Japan wellness tourism market size, by service, 2016-2030 (US$B)

Japan Wellness Tourism Market Share, 2022 & 2030 (US$B)

Japan wellness tourism market size, by service, 2016-2030 (US$B)

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