Italy Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Italy is expected to reach a projected revenue of US$ 104.1 billion by 2030. A compound annual growth rate of 12.3% is expected of Italy wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$41.1
Forecast, 2030 (US$B)
$104.1
CAGR, 2023 - 2030
12.3%
Report Coverage
Italy

Italy wellness tourism market highlights

  • The Italy wellness tourism market generated a revenue of USD 41.1 billion in 2022 and is expected to reach USD 104.1 billion by 2030.
  • The Italy market is expected to grow at a CAGR of 12.3% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 41.1 billion
Market revenue in 2030USD 104.1 billion
Growth rate12.3% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Italy accounted for 5.0% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, France wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 70.0 billion by 2030.

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Wellness Tourism Market Companies

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Italy wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 22.38% in 2022. Horizon Databook has segmented the Italy wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


The wellness tourism industry in the country is growing at a lucrative rate. According to an article published by Italia Living in May 2019, Italy ranked 12th in the list of fastest-growing markets for wellness trips and 10th in wellness tourism markets globally.

Moreover, wellness tourism offers employment to over 150,000 people in Italy. The country is ranked 6th in the spa market globally, accounting for around 3,950 spas and employing approximately 83,140 people.

Reasons to subscribe to Italy wellness tourism market databook:

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Target buyers of Italy wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Italy wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Italy wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Italy wellness tourism market size, by service, 2016-2030 (US$B)

Italy Wellness Tourism Market Share, 2022 & 2030 (US$B)

Italy wellness tourism market size, by service, 2016-2030 (US$B)

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