Brazil Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Brazil is expected to reach a projected revenue of US$ 18.4 billion by 2030. A compound annual growth rate of 12.5% is expected of Brazil wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$7.2
Forecast, 2030 (US$B)
$18.4
CAGR, 2023 - 2030
12.4%
Report Coverage
Brazil

Brazil wellness tourism market highlights

  • The Brazil wellness tourism market generated a revenue of USD 7.2 billion in 2022 and is expected to reach USD 18.4 billion by 2030.
  • The Brazil market is expected to grow at a CAGR of 12.5% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 7.2 billion
Market revenue in 2030USD 18.4 billion
Growth rate12.5% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Brazil accounted for 0.9% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Mexico wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 18.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Brazil wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.61% in 2022. Horizon Databook has segmented the Brazil wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


Brazil is a major destination for those in search of natural treatments, such as thermal baths. There are approximately 147 spas and other similar establishments in the country, with Caldas Novas in Goiás and Rio Quente being the most notable.

Individuals can avail of water parks, hotels with naturally heated pools, and nature reserves. In addition, Rio de Janeiro, São Paulo, Porto Alegre, and Recife are popular destinations for wellness tourism in Brazil. Rio de Janeiro capitalizes on its prominence in the tourism industry to attract large financial and health companies.

Therefore, São Paulo & Rio de Janeiro are the best-equipped Brazilian cities and the ones that attract the most medical tourists. Brazil is one of the world's leading destinations for medical tourism, with approximately 1 million visitors annually for the same.

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Target buyers of Brazil wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Brazil wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Brazil wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil wellness tourism market size, by service, 2016-2030 (US$B)

Brazil Wellness Tourism Market Share, 2022 & 2030 (US$B)

Brazil wellness tourism market size, by service, 2016-2030 (US$B)

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